第 1章 汽车营销服务礼仪概述.......................................................................................... 1
1.1 礼仪的内涵........................................................................................................................1
1.1.1 礼仪的起源...........................................................................................................................2
1.1.2 礼仪的含义...........................................................................................................................2
1.2 汽车行业从业人员职业道德规范.....................................................................................5
1.2.1 职业道德规范........................................................................................................................5
1.2.2 职业道德的特征....................................................................................................................6
1.2.3 汽车行业从业人员的职业道德规范....................................................................................7
1.3 学习礼仪的途径..............................................................................................................10
1.3.1 整合学习内容......................................................................................................................10
1.3.2 创新学习方法......................................................................................................................11
本章小结...................................................................................................................................12
实训与练习...............................................................................................................................13
第 2 章 服务形象礼仪....................................................................................................... 15
2.1 仪容礼仪..........................................................................................................................15
2.1.1 仪容的含义.........................................................................................................................15
2.1.2 基本的仪容礼仪..................................................................................................................16
2.2 仪表服饰礼仪..................................................................................................................19
2.2.1 仪表的含义.........................................................................................................................20
2.2.2 仪表礼仪的要素..................................................................................................................20
2.2.3 服饰的含义.........................................................................................................................20
2.2.4 服饰打扮的原则..................................................................................................................21
2.3 仪态礼仪..........................................................................................................................24
2.3.1 仪态的含义.........................................................................................................................24
2.3.2 基本的仪态礼仪..................................................................................................................24
2.3.3 体态语言.............................................................................................................................29
本章小结...................................................................................................................................34
实训与练习...............................................................................................................................34
第3 章 接待礼仪.............................................................................................................. 36
3.1 迎接礼仪..................
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