店 空乘人员形象设计与化妆技巧 空乘服装配饰搭配发型设计护发妆容等职业形象书 航空服务艺术与管理本科系列教材

本教材共 8 章，包括空乘形象设计概述，空乘服装、配饰与搭配，空乘发型设计与护发，妆容设计基础与护肤，空乘妆容设计与化妆，空乘健美塑形与仪态美，空乘面试形象设计，空乘职业形象诠释等内容。每章章前都设有章前提要和学习目标，章后设有本章实操和思考练习题，以帮助师生明确教学目的和要求，掌握重点和难点，学会具体问题具体分析。本教材专业特点突出，实用性强，内容取材于实际工作环境和日常生活，具有很强的针对性。本教材主要适用于航空服务艺术与管理专业、空中乘务专业的教学，对于高铁乘务、酒店管理、旅游管理等有职业形象要求的专业也有借鉴意义。

目录
*一章 空乘形象设计概述 ···············································································1
*一节 空乘形象设计 ···············································································1
*二节 形象设计的艺术表达 ······································································7
第三节 空乘形象的特征 ············································································9
第四节 空乘形象设计的总体要求 ·····························································.14
本章实操 ······························································································.17
思考练习题 ···························································································.17
*二章 空乘服装、配饰与搭配 ······································································.18
*一节 服装的色彩 ···············································································.18
*二节 服装、配饰的搭配原则 ································································.24
第三节 空乘制服的特点及搭配 ································································.29
第四节 空乘制服配饰 ············································································.35
第五节 社会交往中的服装与配饰 ·····························································.37
本章实操 ······························································································.41
思考练习题 ···························································································.41
第三章 空乘发型设计与护发 ·········································································.42
*一节 发型设计的基本概念 ···································································.42
*二节 职业发型设计 ············································································.45
第三节 乘务员发型设计 ·········································································.46
第四节 盘发技能 ··················································································.47
第五节 头发的清洁与护理 ······································································.50
本章实操 ······························································································.54
思考练习题 ···························································································.54
第四章 妆容设计基础与护肤 ·········································································.55
*一节 化妆的基本常识 ·········································································.55
*二节 皮肤的生长状态 ·········································································.61
第三节 皮肤的营养 ···············································································.63
第四节 空乘人员护肤要领 ······································································.66
第五节 美白皮肤的措施 ·········································································.73
第六节 护肤的误区 ···············································································.77
本章实操 ······························································································.79
思考练习题 ···························································································.79
第五章 空乘妆容设计与化妆 ·········································································.80
*一节 常用化妆工具 ············································································.80
*二节 化妆品的类型及选用方法 ·····························································.83
第三节 妆容设计的原则与方法 ································································.90
第四节 空乘人员化妆的技巧 ···································································.97
第五节 补妆方式与化妆礼仪 ···································································102
第六节 国外航空公司空乘职业妆容的特点 ·················································104
本章实操 ······························································································107
思考练习题 ···························································································107
第六章 空乘健美塑形与仪态美 ······································································108
*一节 认识形体美 ···············································································108
*二节 常见的健美塑形方式 ··································································.112
第三节 控制体重和保持形体美 ································································122
第四节 空乘仪态美 ···············································································124
本章实操 ······························································································128
思考练习题 ···························································································128
第七章 空乘面试形象设计 ············································································129
*一节 面试形象的基本要求 ···································································129
*二节 面试着装与形体标准 ···································································132
第三节 面试妆容设计 ············································································135
第四节 面试发型设计及举止形象要素 ·······················································138
本章实操 ······························································································141
思考练习题 ···························································································141
第八章 空乘职业形象诠释 ············································································142
*一节 确定职业形象设计目标 ································································143
*二节 明确职业形象彰显的集体元素 ·······················································146
第三节 个人对职业形象的必要呵护 ··························································148
第四节 用职业形象诠释服务职责 ·····························································150
第五节 培养个人的审美品位 ···································································151
本章实操 ······························································································157
思考练习题 ···························································································158
附录 A 空乘形象设计调查问卷·······································································159
参考文献·····································································································162

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1.按照空乘人员所需的职业形象条件，设定本教材内容，把形象要素与清晰的设计流程和详细步骤结合起来，理论联系实际，实用性强。2.通过真实及具体的化妆细节，阐明空乘在底妆、眉妆、眼妆、唇妆等面妆细节上的要求，以及妆容与服饰色彩、发型的协调和搭配等，专业性强。3.根据航空公司面试时的形象标准，对面试条件、面试着装、妆容设计、发型设计、气质条件、举止要求等整体形象进行阐述，前后呼应，新颖性强。4.为了增强读者的理解和运用能力，本书配有数字资源，PPT、音频及视频文件等，内容丰富，可读性强。

1.按照空乘人员所需的职业形象条件，设定本教材内容，把形象要素与清晰的设计流程和详细步骤结合起来，理论联系实际，实用性强。2.通过真实及具体的化妆细节，阐明空乘在底妆、眉妆、眼妆、唇妆等面妆细节上的要求，以及妆容与服饰色彩、发型的协调和搭配等，专业性强。3.根据航空公司面试时的形象标准，对面试条件、面试着装、妆容设计、发型设计、气质条件、举止要求等整体形象进行阐述，前后呼应，新颖性强。4.为了增强读者的理解和运用能力，本书配有数字资源，PPT、音频及视频文件等，内容丰富，可读性强。

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