店 跨境电商数据分析与应用 跨境电商数据分析相关岗位需求为导向 跨境电商数据采集讲解书籍 跨境电商数据采集介绍书

本书以跨境电商数据分析相关岗位需求为导向，将跨境电商数据的理论知识和实践应用相结合，设置了 8 个教学项目，主要包括：跨境电商数据分析概述，跨境电商数据采集、清洗及处理，跨境电商数据化选品，跨境电商市场数据分析，跨境电商客户数据分析，跨境电商运营数据分析，跨境电商数据诊断与复盘，以及跨境电商数据可视化。每个教学项目分别包含学习目标、思维导图、情景案例、理论知识和拓展实训等板块。通过理论学习+实践操作+拓展实训，学生不仅能够掌握跨境电商数据分析的技术和方法，还能够利用数据化思维独立分析和解决跨境电商运营中存在的问题。

项目一 跨境电商数据分析概述···································································001
任务一 认识跨境电商···········································································003
任务二 认识跨境电商数据分析·······························································008
项目二 跨境电商数据采集、清洗及处理·······················································012
任务一 跨境电商数据采集·····································································014
任务二 跨境电商数据清洗·····································································024
任务三 跨境电商数据处理·····································································032
项目三 跨境电商数据化选品 ······································································040
任务一 认识跨境电商选品·····································································042
任务二 跨境电商站内数据化选品····························································047
任务三 跨境电商站外数据化选品····························································090
项目四 跨境电商市场数据分析···································································101
任务一 跨境电商市场基础数据分析·························································104
任务二 跨境电商市场竞争数据分析·························································110
项目五 跨境电商客户数据分析···································································121
任务一 跨境电商客户画像·····································································124
任务二 跨境电商客户来源数据分析·························································132
任务三 跨境电商客户价值数据分析·························································142
任务四 跨境电商客户消费数据分析·························································148
项目六 跨境电商运营数据分析···································································154
任务一 跨境电商店铺数据分析·······························································157
任务二 跨境电商供应链数据分析····························································172
项目七 跨境电商数据诊断与复盘································································180
任务一 认识跨境电商数据诊断·······························································182
任务二 跨境电商数据诊断与复盘案例解析················································186
项目八 跨境电商数据可视化 ······································································193
任务一 跨境电商数据可视化认知····························································196
任务二 跨境电商数据可视化图表····························································200
参考文献 ··································································································219

莫川川，广州番禺职业技术学院副教授，中国国际电子商务中心-国家专业技术人员继续教育基地特聘专家。主编国家十四五规划教材《跨境电商基础与实务》销量超过10万册。通过“丝路电商”云上大讲堂课程为38个国家9000名商务人士培训电商技能。梁娟娟（女），副教授，获全国*秀教师、南粤*秀教师称号。阿里巴巴跨境电商数据运营*级考评员。拥有二十年电子商务一线教学和培训经验。编写电子商务相关教材10部。指导学生参加专业技能大赛获得全国特等奖2项、全国一等奖8项目，全国二等奖6项，省级一等奖4项，省级二等奖10项。十次获得大赛*秀指导教师。

与其他同类教材相比，本书基于一线教师多年的教学经验进行编写，具体的特色与创新主要体现在以下几个方面：1．根据工作过程构建教材体系本教材对跨境电商数据分析相关的职业岗位所需理论知识和能力结构进行恰当的设计安排，采用任务驱动式的教学模式编写，使教材内容力求贴近实际的工作过程。教材通过“情景案例”“任务实施”“任务小结”“拓展训练”“任务评价”等栏目设计，提高学生数据分析能力，并使他们对跨境电商数据运营有全面的了解。2．系统性与实操性高度融合以“管用、够用”为指导思想，通过系统地讲述跨境数电商据分析的理论知识，对跨境电商企业真实数据进行实践操作解析，培养学生的应用能力和创新能力，体现了“实用性”和“职业性”并举的高职教育特色。3．配套教学资源丰富本教材配有多样化的学习资源，读者扫描二维码即可观看微课、动画视频、实操演示等，简单直观、形式丰富。同时，本书还提供 PPT、教案、实操数据包、试卷等多元化的学习资源。

与其他同类教材相比，本书基于一线教师多年的教学经验进行编写，具体的特色与创新主要体现在以下几个方面：1．根据工作过程构建教材体系本教材对跨境电商数据分析相关的职业岗位所需理论知识和能力结构进行恰当的设计安排，采用任务驱动式的教学模式编写，使教材内容力求贴近实际的工作过程。教材通过“情景案例”“任务实施”“任务小结”“拓展训练”“任务评价”等栏目设计，提高学生数据分析能力，并使他们对跨境电商数据运营有全面的了解。2．系统性与实操性高度融合以“管用、够用”为指导思想，通过系统地讲述跨境数电商据分析的理论知识，对跨境电商企业真实数据进行实践操作解析，培养学生的应用能力和创新能力，体现了“实用性”和“职业性”并举的高职教育特色。3．配套教学资源丰富本教材配有多样化的学习资源，读者扫描二维码即可观看微课、动画视频、实操演示等，简单直观、形式丰富。同时，本书还提供 PPT、教案、实操数据包、试卷等多元化的学习资源。

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