- 商品参数
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- 作者:
张璇 主编著
- 出版社:图书其它
- ISBN:9787111473626
- 版权提供:图书其它
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基本信息
| 商品名称: | 电子商务英语(21世纪高职高专财经类专业规划教材) | 开本: | 16开 |
| 作者: | 张璇 主编 | 定价: | 27.00 |
| ISBN号: | 9787111473626 | 出版时间: | 2014-08-01 |
| 出版社: | 机械工业出版社 | 印刷时间: | 2014-08-01 |
| 版次: | 1 | 印次: | 1 |
前言Learning Scenario 1 Introduction to E-commerce Task Ⅰ Listening and Speaking Part Ⅰ Warm Up Part Ⅱ Role Play Task Ⅱ Text Learning Text A The History of Electronic Commerce Text B Types of Electronic Commerce Task Ⅲ Expanding Training Part Ⅰ Grammar Part Ⅱ Writing Part Ⅲ ReadingLearning Scenario 2 Electronic Payment Task Ⅰ Listening and Speaking Part Ⅰ Warm Up Part Ⅱ Role Play Task Ⅱ Text Learning Text A Internet Banking Text B Electronic Payment Task Ⅲ Expanding Training Part Ⅰ Grammar Part Ⅱ Writing Part Ⅲ ReadingLearning Scenario 3 Electronic Marketing Task Ⅰ Listening and Speaking Part Ⅰ Warm Up Part Ⅱ Role Play Task Ⅱ Text Learning Text A Launch an E-marketing Campaign Text B Internet Advertising Task Ⅲ Expanding Training Part Ⅰ Grammar Part Ⅱ Writing Part Ⅲ ReadingLearning Scenario 4 E-commerce Logistics Task Ⅰ Listening and Speaking Part Ⅰ Warm Up Part Ⅱ Role Play Task Ⅱ Text Learning Text A Solve the Obstacle for E-commerce Logistics Text B Electronic Supply Chain Management Task Ⅲ Expanding Training Part Ⅰ Grammar Part Ⅱ Writing Part Ⅲ ReadingLearning Scenario 5 E-commerce Security Task Ⅰ Listening and Speaking Part Ⅰ Warm Up Part Ⅱ Role Play Task Ⅱ Text Learning Text A E-commerce Security Threats Text B E-commerce Security Technologies Task Ⅲ Expanding Training Part Ⅰ Grammar Part Ⅱ Writing Part Ⅲ ReadingLearning Scenario 6 E-commerce Website Task Ⅰ Listening and Speaking Part Ⅰ Warm Up Part Ⅱ Role Play Task Ⅱ Text Learning Text A Make a Plan for an E-commerce Website Text B Build an E-commerce Website Task Ⅲ Expanding Training Part Ⅰ Grammar Part Ⅱ Writing Part Ⅲ ReadingLearning Scenario 7 Mobile E-commerce Task Ⅰ Listening and Speaking Part Ⅰ Warm Up Part Ⅱ Role Play Task Ⅱ Text Learning Text A E-commerce Goes Mobile Text B Development and Applications of Mobile E-commerce Task Ⅲ Expanding Training Part Ⅰ Grammar Part Ⅱ Writing Part Ⅲ Reading附录 附录A 词汇总表 附录B 参考译文 附录C 参考答案参考文献
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本书是为高职院校电子商务专业英语课程编写的教材。本书针对电子商务专业毕业生就业岗位的需要,以“任务驱动”式学习情境为主题,融会贯通了在电子商务活动中可能用到的实用英语知识,能够培养学生掌握一定的专业英语知识和听、说、读、写技能,使学生在未来的工作中能够学以致用。
本书设置了7个学习情境:电子商务介绍、电子支付、网络营销、电子商务物流、电子商务安全、电子商务网站和移动电子商务,基本涵盖了电子商务的主要领域。本书选材新颖,在每个学习情境中都安排了具有专业代表性的文章,不仅内容丰富,而且难度适中,具有很好的可读性。为了配合文章的学习,编者还安排了相关内容的听说实训、写作实训和语法实训,以此提高学生的专业英语水平。
本书内容紧凑、实用性强,既可作为高职高专、成人高等教育院校电子商务、计算机、经济管理及相关专业的教材,也可作为广大英语爱好者自学的入门教材,还可以作为企业电子商务英语岗位的培训教材。
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