[店教材]跨境电子商务英语(附全套音频 第2版)9787115633125 张强华 司爱侠 人民邮电出版社

本书选材广泛，涉及跨境电子商务基础，跨境电子商务策略与要点，中国跨境电子商务五大平台，在线市场的比较：*、沃尔玛和阿里巴巴，在*上卖东西，如何选择爆品，如何撰写产品描述，ChatGPT在跨境电商中的应用，定价策略，电子支付，获得更好的在线评论，售后服务，优化在线客户体验的方法，中国跨境电商的法规，*SEO，跨境电商的国际仓，物流，大数据在电子商务业务中的优势，人工智能在电子商务中的作用等方面的内容。

本书编者有近20年的行业英语教学与图书编写经验，书中内容设置与课堂教学的各个环节紧密切合，支持备课、教学、复习及考试等教学环节。

目录

Unit 1 Cross-Border E-commerce Basics 1
Text A Cross-Border E-commerce Overview 1
New Words 4
Phrases 6
Abbreviations 7
Reference Translation 跨境电子商务概览 15
Text B Chinese Cross-Border E-commerce Overview 10
New Words 13
Phrases 14
Abbreviations 15
Writing Method Guide求职信 15
Exercises 15
Unit 2 Cross-Border E-commerce Strategies and Essentials 82
Text A How to Create a Successful Cross-Border E-commerce Strategy 82
New Words 84
Phrases 85
Abbreviations 85
Reference Translation 如何建立成功的跨境电商战略 15
Text B The Dos and Don’ts of Cross-Border E-commerce 89
New Words 94
Phrases 95
Abbreviations 96
Writing Method Guide个人简历 15
Exercises 97
Unit 3 Cross-Border E-commerce Platforms 37
Text A Comparison of the Top 5 Cross-Border E-commerce Platforms in China 37
New Words 41
Phrases 42
Abbreviations 42
Reference Translation 中国跨境电商五大平台比较 15
Text B Online Marketplace Comparison: Amazon, Walmart & Alibaba 46
New Words 51
Phrases 53
Abbreviations 55
Writing Method Guide电子邮件 15
Exercises 55
Unit 4 Selling Online and Selecting Goods 18
Text A How to Select Goods on Cross-Border E-commerce 18
New Words 22
Phrases 23
Abbreviations 55
Reference Translation 跨境电商中如何选品？ 15
Text B 10 Things You Need to Start Selling Online 28
New Words 31
Phrases 32
Abbreviations 33
Writing Method Guide邀请函 15
Exercises 33
Unit 5 Learning about Amazon 59
Text A Selling on Amazon 59
New Words 62
Phrases 65
Abbreviations 66
Reference Translation 在*上卖东西 15
Text B Amazon Seller Central and Amazon Vendor Central 70
New Words 75
Phrases 77
Abbreviations 78
Writing Method Guide品牌故事文案 15
Exercises 78
Unit 6 Writing Product Descriptions and Using ChatGPT 100
Text A How to Write Product Descriptions 100
New Words 103
Phrases 105
Abbreviations 105
Reference Translation 如何撰写产品描述 15
Text B How to Use ChatGPT for E-commerce 109
New Words 112
Phrases 113
Writing Method Guide怎样写*产品文案 15
Exercises 114
Unit 7 Pricing and Optimizing Online Reviews 117
Text A Pricing Strategy 117
New Words 120
Phrases 121
Abbreviations 122
Reference Translation 定价策略 15
Text B Key Steps to Get Better Online Reviews 125
New Words 129
Phrases 130
Abbreviations 130
Writing Method Guide怎样给国外客户发写开发信 15
Exercises 131
Unit 8 Electronic Payments and Regulations 134
Text A How Electronic Payment Works 134
New Words 137
Phrases 139
Abbreviations 140
Reference Translation 电子支付是如何工作的 15
Text B Chinese Cross-Border E-commerce Regulations 143
New Words 150
Phrases 152
Writing Method Guide回复询盘 15
Exercises 153
Unit 9 Optimizing Sales Service and Customer Experience 157
Text A 7 Types of After Sales Service to Keep Your Customer Satisfied 157
New Words 161
Phrases 163
Abbreviations 55
Reference Translation 七种确保客户满意的售后服务 15
Text B Ways to Optimize Online Customer Experience 167
New Words 176
Phrases 178
Abbreviations 178
Writing Method Guide发盘与还盘 15
Exercises 179
Unit 10 Product Feed and International Warehouses 184
Text A How Sellers Can Leverage Their Product Feed for Amazon SEO 184
New Words 187
Phrases 188
Abbreviations 188
Reference Translation 卖家如何利用产品推送实现*SEO 15
Text B International Warehouses in Cross-Border E-commerce 193
New Words 197
Phrases 198
Abbreviations 198
Writing Method Guide订单与合同 15
Exercises 199
Unit 11 Logistics 203
Text A Third Party Logistics 203
New Words 210
Phrases 213
Abbreviations 214
Reference Translation 第三方物流 15
Text B Reverse Logistics 220
New Words 224
Phrases 224
Abbreviations 225
Writing Method Guide索赔和投诉答复信 15
Exercises 225
Unit 12 New Technology in E-commerce 231
Text A Benefits of Big Data Analytics in E-commerce 231
New Words 234
Phrases 235
Abbreviations 235
Reference Translation 大数据分析在电子商务中的优势 15
Text B Artificial Intelligence in Cross-Border E-commerce 239
New Words 242
Phrases 243
Abbreviations 243
Writing Method Guide常见售后邮件模板 15
Exercises 244
附录 词汇表 231

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