现代国际礼仪(英文版)9787303178261 北京师范大学出版社 正版书籍

目录

Introduction
Chapter One Why International Etiquette Matters
1.Origin of Etiquette
2.International Etiquette
3.Differences between Chinese and Occidental Etiquette
Di f ferent Modes of Social Interaction
Di f ferent Personal Philosophies
Di f ferent Social Customs
Di f ferent Hierarchy of People Status
4.Guidelines for Modern International Etiquette
5.Why Modern International Etiquette Matters
Chapter Two Personal Manners
1.Courtesy Begins at Home
2.Elegant Appearance
Personal Hygiene
Hairstyle
Make—up
Perfume
3.Clothing Etiquette
What Clothing Reveals
General Clothing Etiquette
Dress Code Guidelines
Elegant Jewelry and Accessories
4.Speaking Manners
GeneralRules
Speaking Manners in Public
5.Graceful Deportment
Elegant Posture
Grace ful Body Language
Chapter Three SociaI：Etiquette
1.Etiquette of Introduction
The Order of Introduction
Steps for Introducing
Artof Business Introduction
How to Respond to an Introduction
Ways to Remem，ber Names
Self—introduce
2.Greeting Etiquette
Verbal Greetings
Greeting Gestures
3.Manners to Address
4.Visiting Homes and Receiving Guests
HostManners
Guest Manners
5.Party Manners
When You're the Host
When You're the Guest
Talking， Listening， Mingling
6.Dating Manners
Proper Dating Etiquette
Etiquette Tips for Dating
7.Prom Etiquette
Invitations
Costs
Individual Costs—Who Pays for What
Getting to the Prom
Dinner
ForEveryone
8.Manners in Public Place
Personal Space and Social Distance
General Rules of Manners in Public Place
Etiquette on RoadlStreet
Mannersinside Public Buildings
9.Gift Etiquette
Gi ft Giving at Home and in Workplace
Gi ft Giving across Cultures
Floral Etiquette
Tipping Etiquette
10.Travel Etiquette
Travel Etiquette in General
AirpLane Etiquette
Hotel Etiquette
Chapter Four Table Manners
1.Table Manners in Occident
SeatingArrangement
Tableware
OccidentaLDining Manners
2.Table Manners in China
SeatingArrangement
Dinner Procedure
Tableware
Chinese Dining Manners
3.Drinking Manners
Alcoholic Beverages
Tea
Cof fee
4.Entertaining Etiquette
Formsof Entertaining
Preparation and Organization o f a Banquet
Banquet Attendance
Banquet Service
Chapter Five Business Etiquette
1.National Flag Etiquette
Respect for Flag
Display Manners
2.Business Attire Etiquette
Business Casual
Business Attire for Men
Business Attire for Women
3.Business Card Etiquette
Business Card Layout
General Business Card Etiquette
4.Business Telephone Etiquette
Getting through
On the Call
Telephone Tips
5.Job Interview Etiquette
Be fore the Interview
Duringthe Interview
A fter the Interview
6.Job Etiquette
7.Business Meeting Etiquette
Meeting Organization
Meeting Host Etiquette
Attendees Etiquette
8.Business Writing Etiquette
Business Report
Business Proposal
9.Business Entertaining Etiquette
Meetings Held in Restaurant
MeetingAlternatives
10.Business Negotiation Etiquette
Negotiation Principles
Negotiation Stages and Skills
Negotiation Types
Negotiation Styles
……
Chapter Six Correspondence Etiquette
Chapter Seven Festival and Ceremony Etiquette
Chapter Eight Cultural Etiquette around the World
Appendix Etiquette Video Clips
Bibliography

内容介绍

本书通过对现代国际交往活动中主要礼仪规范的归纳和整合，比较全面、系统地总结了现代国际交往活动中应遵循的基本礼仪规范，既注重现代国际礼仪的基本原则，又兼顾国际交往活动的具体性、事务性特点，理论与实践相结合，为日益频繁的国际交往活动提供了可操作的行为指导。

全书内容新颖，结构严谨，图文并茂，实用性强，既可作为高校相关专业的教材，也可作为外事、公关人员的参考读物。