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  • 体验商务英语(第三版)教师用书4 郭桂杭 高等教育出版社
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    • 作者: 无著
    • 出版社:高等教育出版社
    • ISBN:9787040546910
    • 版权提供:高等教育出版社
    体验商务英语(第三版)教师用书4
    作者: 郭桂杭
    出版社: 高等教育出版社
    ISBN: 9787040546910 开本: 16开
    出版日期:2020年8月 装帧: 平装
    定价: 58.00 版次: 3
    字数: 744千字 是否套装: 否
    页码: 240 套装数量: 0

    《体验商务英语(第三版)》系列教材共5级,包含综合教程、教师参考书、同步练习。《教师用书》每级包含12个单元的教学建议及答案,Resource bank(含Speaking,Listening,Writing)及Audio scripts,丰富的资源为教师提供教学便利。 本选题为《体验商务英语(第三版)教师用书4》。

    前辅文
    Notes on units
      Unit 1 Communication
      Unit 2 International marketing
      Unit 3 Building relationships
      Working across cultures 1: Doing business internationally
      Revision unit A
      Business skills: 1.1 Small talk
      Business skills: 1.2 E-mails
      Unit 4 Success
      Unit 5 Job satisfaction
      Unit 6 Risk
      Working across cultures 2: Working in new markets
      Revision unit B
      Business skills: 2.1 Negotiations
      Business skills: 2.2 Teleconferences
      Unit 7 Management styles
      Unit 8 Team building
      Unit 9 Raising finance
      Working across cultures 3: Managing international teams
      Revision unit C
      Business skills: 3.1 Presentations
      Business skills: 3.2 Meetings
      Unit 10 Customer service
      Unit 11 Crisis management
      Unit 12 Mergers and acquisitions
      Working across cultures 4: International negotiations
      Revision unit D
      Business skills: 4.1 Interviews
      Business skills: 4.2 Presentations
    Resource bank
      Teacher’s notes
      Speaking
      Unit 1 Communication
      Dealing with communication breakdown
      Unit 2 International marketing
      Brainstorming
      Unit 3 Building relationships
      Networking
      Unit 4 Success
      Negotiating
      Unit 5 Job satisfaction
      Cold-calling
      Unit 6 Risk
      Reaching agreement
      Unit 7 Management styles
      Presentations
      Unit 8 Team building
      Resolving conflict
      Unit 9 Raising finance
      Negotiating
      Unit 10 Customer service
      Active listening
      Unit 11 Crisis management
      Asking and answering difficult questions
      Unit 12 Mergers and acquisitions
      Making a presentation
      Listening
      Unit 1 Communication
      Alastair Dryburgh, Head of Akenhurst Consultants
      Unit 2 International marketing
      Svend Hollensen, Professor of International Marketing at the University of South Denmark
      Darrell Kofkin, Chief Executive of the Global Marketing Network, a training organisation
      Unit 3 Building relationships
      Alison Ward, Head of Global Corporate Responsibility at Cadbury, the chocolate maker
      Unit 4 Success
      Tom Hockaday, Managing Director of Isis Innovation, a technology development company
      Unit 5 Job satisfaction
      Madalyn Brooks, Director of Human Resources at Procter & Gamble (UK)
      Unit 6 Risk
      Steve Fowler, Managing Director of the Institute of Risk Management
      Unit 7 Management styles
      Laurie Mullins, Author of Management and Organisational Behaviour
      Unit 8 Team building
      Dan Collins, founder of team-building specialists Fresh Group
      Unit 9 Raising finance
      Simon Davies, Managing Director (Restructuring) at the Blackstone Group
      Unit 10 Customer service
      Philip Newman-Hall, Director and General Manager of Raymond Blanc’s restaurant Le
      Manoir aux Quat’Saisons
      Unit 11 Crisis management
      Craig Smith, Professor of Ethics and Social Responsibility at INSEAD in Paris
      Unit 12 Mergers and acquisitions
      Professor Scott Moeller, Director of the M&A Research Centre at Cass Business School
      Resource bank listening key
      Writing
      (Case study model answers and writing tasks)
      Unit 1 Communication
      Unit 2 International marketing
      Unit 3 Building relationships
      Unit 4 Success
      Unit 5 Job satisfaction
      Unit 6 Risk
      Unit 7 Management styles
      Unit 8 Team building
      Unit 9 Raising finance
      Unit 10 Customer service
      Unit 11 Crisis management
      Unit 12 Mergers and acquisitions
      Scripts
      Audio scripts
      Audio scripts for business skills
      Scripts for case study commentary
      Translation
      Translation for business brief
      Translation for readings

    “十二五”普通高等教育本科国家级规划教材

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