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[正版新书] 跨境电子商务专业英语 贾如春 向晓岚 肖璟 清华大学出版社 电子商务-英语-高等学校-教材
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书名: | 跨境电子商务专业英语 |
出版社: | 清华大学出版社 |
出版日期 | 2023 |
ISBN号: | 9787302628453 |
本书详细介绍跨境电子商务运营的操作流程,内容紧密围绕跨境电子商务平台的操作运营,系统讲解各大跨境电子商务平台的特点,以及使用英语在跨境电子商务平台进行账户注册、后台设置、选品、引流、采购和发货、订单处理、客户服务、规避常见风险等知识,并通过案例详细解读运营过程中的各种实操流程。 本书旨在帮助读者快速理解常用的跨境电子商务平台的英语术语和背景知识,并熟练掌握跨境电子商务平台的运营技巧,针对性强,方法实用,具有易学、易懂、易落地执行的特点,是跨境电子商务卖家不可或缺的英语操作用书。 本书可作为高等学校国际贸易、商务英语、电子商务等相关专业的教材,也可作为传统外贸企业职员、个人创业者以及从事跨境电子商务运营人士的参考读物。 |
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1.商务英语专业跨境电商方向教师写作,有很好的英语教学功底。 2.全面介绍跨境电商英语的基础知识和应用场景,每章分为warming up、listening、speaking、reading、exercises,难度适中,适合教学使用。 3.配套资源丰富,作者配套PPT、教案、习题答案、试卷等。 |
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目录
Unit 1Overview of Crossborder Ecommerce1 Part AThe Concept and Significance of Crossborder Ecommerce2 Part BThe Classifications of Crossborder Ecommerce6 Part CThe Main Models of Export and Import Crossborder Ecommerce8 Part DThe Status Quo and Development Trend of Crossborder Ecommerce13
Unit 2Main Crossborder Ecommerce Platforms19 Part AAmazon and eBay20 Part BAlibaba and AliExpress24 Part CWish29 Part DShopee, Lazada and Other Regional Crossborder Ecommerce Platforms32
Unit 3Opening a Crossborder Ecommerce Store41 Part APreparing for Opening a Crossborder Ecommerce Store42 Part BRegistering for a Crossborder Ecommerce Store44 Part CLaunching Products on a Crossborder Ecommerce Platform54
Unit 4Marketing on Crossborder Ecommerce Platforms64 Part AConcepts Related to Ecommerce65 Part BStore Description and Product Listing Design67 Part CPromotion Activities74 Supplementary Reading77
Unit 5Market Research of Crossborder Ecommerce81 Part ABasic Principle and Logic for Product Selection in Crossborder Ecommerce82 Part BPractical Methods of Market Research for Crossborder Ecommerce85 Part CData Analysis for Crossborder Ecommerce91 Supplementary Reading95 〖1〗跨境电子商务专业英语目录〖2〗 Unit 6Crossborder Ecommerce Customer Service(Ⅰ)100 Part AAn Introduction to Customer Services and Factors Affecting Customer Experience101 Part BRules and Features of Crossborder Ecommerce Customer Service105 Supplementary Reading110
Unit 7Crossborder Ecommerce Customer Service(Ⅱ)116 Part ABasic Online Communication Skills of Customer Services117 Part BPractices of Customer Service for B2B119 Part CTips and Templates for Customer Service in Some B2C Scenarios126
Unit 8Policies and Terms on Crossborder Ecommerce Platform132 Text AVarious Policies and Common Pitfalls133 Text BIntellectual Property138 Text CAppeal and Plan of Action142 Supplementary Reading144
Unit 9Crossborder Ecommerce Online Payment150 Text AAn introduction to Dominant Online Payment Platforms Worldwide151 Text BOnline Payment Platforms in China155 Supplementary Reading157
Unit 10Crossborder Ecommerce Logistics164 Text AAn introduction to Logistics Services165 Text BFunctions of Overseas Warehouses and the Way to Establish them169 Supplementary Reading172
Unit 11Crossborder Customs Tax (VAT) and Changes in New Ecommerce Regulations179 Text AAn introduction to Customs and VAT180 Text BChanges in New Ecommerce Regulations183 Supplementary Reading186
Unit 12ERP and Supply Chain of Crossborder Ecommerce192 Part AERP193 Part BSupply Chain198
参考文献207 |
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