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[正版新书] 运营管理:从知识学习、能力提升到思维转变 曲立 清华大学出版社 企业管理
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书名: | 运营管理:从知识学习、能力提升到思维转变 |
出版社: | 清华大学出版社 |
出版日期 | 2023 |
ISBN号: | 9787302611158 |
本书是北京高校优质本科课程(重点)项目、校级研究生课程建设项目、校级本科生课程思政建设项目以及校级本科优质课程(重点)项目成果。 本书旨在使学生从知识学习到能力提升,最终实现思维转变。内容涵盖运营管理的经典内容,如产品开发与服务设计、选址与设施布置、能力规划、生产计划;包含设备、库存、质量管理在内的运营系统的辅助管理;探讨了当前运营领域的一些新成果,如后疫情时代智能化、无接触、敏捷化供应链以及“人类命运共同体”下制造业与服务业运营管理的新变化。 本书可作为高等院校管理类专业本科生、研究生和MBA的教材,也可作为企业管理人员的学习和培训用书。 |
曲立
北京信息科技大学教授,博士生导师,所负责的工商管理专业为国家首批一流本科专业建设点。 北京市优秀教师,北京市中青年骨干教师,北京市优秀教学团队、北京市精品课程负责人,北京高校“优质本科课程”(重点)主讲教师,北京市大学生创业设计竞赛优秀指导教师。 获北京市教育教学成果一等奖1项、二等奖1项,北京市第十四届哲学社会科学优秀成果奖二等奖1项,国家级精品教材1种(副主编);获批教育部首批新文科研究与改革实践项目1项、北京高等教育“本科教学改革创新项目”1项。 |
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北京高校“优质本科课程”(重点)配套教材 |
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第一篇 通过运营管理赢得竞争优势
第 1章 运营管理概论 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 002
学习目标 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 002 思维导图 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 003 案例导入 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 003
1.1 运营管理的内涵与作用 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 004 1.2 运营管理要解决的问题和内容 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 010 1.3 运营管理的发展历程与趋势 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 014 1.4 后疫情时代的运营管理新特征 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 027 本章小结 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 033 即测即练 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 033 五问复盘 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 033 思维转变 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 033
第 2章 运营系统与战略 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 034
学习目标 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 034 思维导图 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 035 案例导入 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 035
2.1 运营管理的两大对象 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 037 2.2 竞争力与市场竞争战略 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 052 2.3 运营战略 本章小结 即测即练 五问复盘 思维转变 实践链接
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第二篇 运营系统规划与设计
第 3章 产品与服务开发设计 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 070
学习目标 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 070 思维导图 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 071 案例导入 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 071
3.1 研究与开发概述 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 072 3.2 新产品研究与开发的必要性 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 076 3.3 新产品的开发与设计 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 077 3.4 服务设计 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 089 3.5 流程设计 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 094 本章小结 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 097 即测即练 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 098 五问复盘 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 098 思维转变 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 098 实践链接 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 098
第 4章 运营系统选址与设施布置 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 099
学习目标 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 099 思维导图 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 100 案例导入 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 100
4.1 选址规划因素与程序 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 101 4.2 选址方案评价方法 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 112 4.3 设施布置 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 116 4.4 服务业典型布置 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 120 本章小结 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 125 即测即练 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 126 五问复盘 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 126 思维转变 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 126 实践链接 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 126
第 5章 运营系统能力规划 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 127
学习目标 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 127 思维导图 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 128
目 录
案例导入 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 128
5.1 工作研究 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 129
5.2 方法研究 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 132
5.3 时间研究 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 135
5.4 学习效应与规模经济 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 155
5.5 流水线设计与优化 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 161
本章小结 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 166 即测即练 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 167 五问复盘 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 167 思维转变 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 167 实践链接 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 167
第三篇 运营系统组织与控制
第 6章 运营系统计划 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 170
学习目标 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 170 思维导图 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 171 案例导入 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 171
6.1 需求预测与能力核算 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 172
6.2 制造业生产计划 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 179
6.3 服务业生产计划 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 200
本章小结 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 201 即测即练 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 202 五问复盘 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 202 思维转变 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 202 实践链接 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 202
第 7章 作业计划 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 203
学习目标 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 203 思维导图 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 204 案例导入 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 204
7.1 作业计划概述 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 205
7.2 制造系统作业排序 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 206
7.3 服务系统作业计划 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 215
7.4 服务系统作业排序 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 224
本章小结 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 229 即测即练 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 229 五问复盘 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 229 思维转变 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 230 实践链接 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 230
第 8章 运营系统辅助管理 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 231
学习目标 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 231 思维导图 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 232 案例导入 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 232
8.1 设备管理 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 233
8.2 库存控制与物资供应管理 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 241
8.3 质量管理 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 253
本章小结 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 279 即测即练 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 279 五问复盘 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 279 思维转变 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 279 实践链接 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 279
第 9章 运营管理方式变革 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 280
学习目标 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 280 思维导图 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 281 案例导入 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 281
9.1 精益生产 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 283
9.2 大规模定制 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 294
9.3 敏捷制造 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 299
9.4 最优化技术与约束理论 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 304
9.5 智能制造 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 312
本章小结 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 315 即测即练 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 315 五问复盘 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 315 思维转变 �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 315
参考文献�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 316 |
运营管理是企业的基本职能。如何降本增效、提高质量和准时交货率、提供个 性化服务、保障供需匹配,是企业运营的永恒主题。 21世纪是“速度”“多变”“危机”的时代,运营管理正以前所未有的速度向 前发展。历史证明,一个国家在崛起时,往往伴随着运营模式的创新。例如,福 特发明的流水线,伴随着美国成为头号经济强国;丰田准时制生产方式(just intime,JIT)使日本跨入经济强国之列;21世纪是中国的世纪,在互联网、信息技 术等运营技术发生质变的同时,中国企业应该潜心锤炼运营模式。 本书具有以下几个特点。 (1)时效性。各章的案例导入与实践链接取自全球具有时代感和代表性的真 实案例并且可在线更新。 (2)价值引领、思政护航。培养什么人,是教育的首要问题。新时代中国特 色社会主义思想、社会主义核心价值观要进教材,知识传授与价值引领要相结合, 本书从运营管理各角度讲述“中国方案”。从知识到能力,最终实现思维的转变。 (3)视角新颖。从供需匹配视角探讨能力配置、生产计划、收益管理等。 (4)内容与时俱进。跟踪当前社会运营管理实践和理论的最新成果,包括后 疫情时代运营管理的变化、全球运营背景下的选址规划与运营系统管理、制造业 与服务业运营管理的共性和差异性、智能制造的运营管理、公共部门的收益管理、 全面质量管理等。 (5)配套齐备。 ①与本书同步的“即测即练”,学生扫码即可自测。 ②五问复盘再现本章知识要点。 ③每章均配有思维导图。 ④配套助教课件。
本书完整地阐述了运营管理的理论及应用。运营管理作为企业的三大基本职
能中的核心职能,在运营领域内通过质量、时间、成本和差异化等方面的竞争优
势满足市场的需求,从而支持企业的市场竞争战略。
在互联网支持下的智能制造业与现代服务业,其运营管理正发生着巨大的变
化。本书从追求供需匹配视角,在运营战略的统领下,搭建了以“运营系统规划
与设计”和“运营系统的组织与控制”为支柱的、具有完整体系的“运营视图”。
全书三篇,共 9章。第一篇“通过运营管理赢得竞争优势”,包括运营管理概论、
运营系统与战略两章。第二篇“运营系统规划与设计”,包含产品与服务开发设计、
运营系统选址与设施布置、运营系统能力规划三章。第三篇“运营系统组织与
控制”,包含运营系统计划、作业计划、运营系统辅助管理、运营管理方式变革
四章。
本书由曲立教授主编和统稿。第 1章由刘文涛、曲立编写,第 2、4章由刘文
涛编写,第 3章由张琳编写,第 5、6、8章由颜瑞、曲立编写,第 7章由贾彦鹤
编写,第 9章由曲立、贾彦鹤编写。
本书在编写的过程中,参考了大量的国内外有关运营管理的著作、学者的最
新研究成果、知名企业的官网、网媒提供的经典案例,这些为本书增色不少。因
篇幅有限,书后仅列出了主要的参考文献,在此谨向相关作者表示深深的谢意。
除此之外,还要感谢清华大学出版社徐永杰编辑对编写思路的调拨,感谢北
京信息科技大学领导给予的大力支持,在此一并表示感谢!由于编者水平有限,
书中难免有不尽如人意之处,敬请有关专家、同行批评指正。
本书免费提供教学课件和相关教学文件,有需要的读者可以登录清华大学出
版社网站http://www.tup.tsinghua.edu.cn下载。相关教材咨询与出版,可以添加
微信 18611819375与徐永杰编辑联系。
曲立 2022年10月1日 |
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