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  • [正版新书] 运营管理:从知识学习、能力提升到思维转变 曲立 清华大学出版社 企业管理
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    • 作者: 曲立、刘文涛、颜瑞著
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    • 作者: 曲立、刘文涛、颜瑞著
    • 出版社:清华大学出版社
    • 开本:16开
    • ISBN:9788049429573
    • 版权提供:清华大学出版社

     书名:  运营管理:从知识学习、能力提升到思维转变
     出版社:  清华大学出版社
     出版日期  2023
     ISBN号:  9787302611158

    本书是北京高校优质本科课程(重点)项目、校级研究生课程建设项目、校级本科生课程思政建设项目以及校级本科优质课程(重点)项目成果。

    本书旨在使学生从知识学习到能力提升,最终实现思维转变。内容涵盖运营管理的经典内容,如产品开发与服务设计、选址与设施布置、能力规划、生产计划;包含设备、库存、质量管理在内的运营系统的辅助管理;探讨了当前运营领域的一些新成果,如后疫情时代智能化、无接触、敏捷化供应链以及“人类命运共同体”下制造业与服务业运营管理的新变化。

    本书可作为高等院校管理类专业本科生、研究生和MBA的教材,也可作为企业管理人员的学习和培训用书。

    曲立 


    北京信息科技大学教授,博士生导师,所负责的工商管理专业为国家首批一流本科专业建设点。

    北京市优秀教师,北京市中青年骨干教师,北京市优秀教学团队、北京市精品课程负责人,北京高校“优质本科课程”(重点)主讲教师,北京市大学生创业设计竞赛优秀指导教师。

    获北京市教育教学成果一等奖1项、二等奖1项,北京市第十四届哲学社会科学优秀成果奖二等奖1项,国家级精品教材1种(副主编);获批教育部首批新文科研究与改革实践项目1项、北京高等教育“本科教学改革创新项目”1项。

    北京高校“优质本科课程”(重点)配套教材

    第一篇 通过运营管理赢得竞争优势


    第 

    1章 运营管理概论 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    002


    学习目标 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    002

    思维导图 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    003

    案例导入 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    003 



    1.1 运营管理的内涵与作用 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    004 

    1.2 运营管理要解决的问题和内容 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    010 

    1.3 运营管理的发展历程与趋势 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    014 

    1.4 后疫情时代的运营管理新特征 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    027

    本章小结 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    033

    即测即练 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    033

    五问复盘 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    033

    思维转变 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    033


    第 

    2章 运营系统与战略 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    034


    学习目标 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    034

    思维导图 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    035

    案例导入 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    035 



    2.1 运营管理的两大对象 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    037 

    2.2 竞争力与市场竞争战略 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    052 

    2.3 运营战略

    本章小结

    即测即练

    五问复盘

    思维转变

    实践链接


    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    060 



    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    067 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    067 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    067 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    068 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    068 




    第二篇 运营系统规划与设计


    第 

    3章 产品与服务开发设计 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    070


    学习目标 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    070

    思维导图 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    071

    案例导入 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    071 



    3.1 研究与开发概述 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    072 

    3.2 新产品研究与开发的必要性 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    076 

    3.3 新产品的开发与设计 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    077 

    3.4 服务设计 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    089 

    3.5 流程设计 

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    094

    本章小结 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    097

    即测即练 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    098

    五问复盘 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    098

    思维转变 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    098

    实践链接 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    098


    第 

    4章 运营系统选址与设施布置 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    099


    学习目标 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    099

    思维导图 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    100

    案例导入 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    100 



    4.1 选址规划因素与程序 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    101 

    4.2 选址方案评价方法 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    112 

    4.3 设施布置 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    116 

    4.4 服务业典型布置 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    120

    本章小结 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    125

    即测即练 

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    126

    五问复盘 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    126

    思维转变 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    126

    实践链接 

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    126


    第 

    5章 运营系统能力规划 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    127


    学习目标 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    127

    思维导图 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    128 




    目 录 


    案例导入 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    128 



    5.1 工作研究 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    129 



    5.2 方法研究 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    132 



    5.3 时间研究 

    �9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    135 



    5.4 学习效应与规模经济 

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    155 



    5.5 流水线设计与优化 

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    161


    本章小结 

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    166

    即测即练 

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    167

    五问复盘 

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    167

    思维转变 

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    167

    实践链接 

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    第 

    6章 运营系统计划 

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    170


    学习目标 

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    思维导图 

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    171 



    6.1 需求预测与能力核算 

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    172 



    6.2 制造业生产计划 

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    6.3 服务业生产计划 

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    200


    本章小结 

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    201

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    202

    五问复盘 

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    202

    思维转变 

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    202

    实践链接 

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    202


    第 

    7章 作业计划 

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    203


    学习目标 

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    思维导图 

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    案例导入 

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    7.1 作业计划概述 

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    7.2 制造系统作业排序 

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    7.3 服务系统作业计划 

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    7.4 服务系统作业排序 

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    本章小结 

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    229

    五问复盘 

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    229

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    230

    实践链接 

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    230


    第 

    8章 运营系统辅助管理 

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    231


    学习目标 

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    思维导图 

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    232

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    232 



    8.1 设备管理 

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    8.2 库存控制与物资供应管理 

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    241 



    8.3 质量管理 

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    253


    本章小结 

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    279

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    279

    五问复盘 

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    279

    思维转变 

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    279

    实践链接 

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    279


    第 

    9章 运营管理方式变革 

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    280


    学习目标 

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    280

    思维导图 

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    281

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    281 



    9.1 精益生产 

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    9.2 大规模定制 

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    9.3 敏捷制造 

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    9.4 最优化技术与约束理论 

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    304 



    9.5 智能制造 

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    312


    本章小结 

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    315

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    315

    五问复盘 

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    思维转变 

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    315 



    参考文献�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0�9�0 

    316 

    运营管理是企业的基本职能。如何降本增效、提高质量和准时交货率、提供个

    性化服务、保障供需匹配,是企业运营的永恒主题。

    21世纪是“速度”“多变”“危机”的时代,运营管理正以前所未有的速度向

    前发展。历史证明,一个国家在崛起时,往往伴随着运营模式的创新。例如,福

    特发明的流水线,伴随着美国成为头号经济强国;丰田准时制生产方式(just 

    intime,JIT)使日本跨入经济强国之列;21世纪是中国的世纪,在互联网、信息技

    术等运营技术发生质变的同时,中国企业应该潜心锤炼运营模式。

    本书具有以下几个特点。

    (1)时效性。各章的案例导入与实践链接取自全球具有时代感和代表性的真

    实案例并且可在线更新。

    (2)价值引领、思政护航。培养什么人,是教育的首要问题。新时代中国特

    色社会主义思想、社会主义核心价值观要进教材,知识传授与价值引领要相结合,

    本书从运营管理各角度讲述“中国方案”。从知识到能力,最终实现思维的转变。

    (3)视角新颖。从供需匹配视角探讨能力配置、生产计划、收益管理等。

    (4)内容与时俱进。跟踪当前社会运营管理实践和理论的最新成果,包括后

    疫情时代运营管理的变化、全球运营背景下的选址规划与运营系统管理、制造业

    与服务业运营管理的共性和差异性、智能制造的运营管理、公共部门的收益管理、

    全面质量管理等。

    (5)配套齐备。

    ①与本书同步的“即测即练”,学生扫码即可自测。

    ②五问复盘再现本章知识要点。

    ③每章均配有思维导图。

    ④配套助教课件。



    本书完整地阐述了运营管理的理论及应用。运营管理作为企业的三大基本职


    能中的核心职能,在运营领域内通过质量、时间、成本和差异化等方面的竞争优


    势满足市场的需求,从而支持企业的市场竞争战略。


    在互联网支持下的智能制造业与现代服务业,其运营管理正发生着巨大的变


    化。本书从追求供需匹配视角,在运营战略的统领下,搭建了以“运营系统规划


    与设计”和“运营系统的组织与控制”为支柱的、具有完整体系的“运营视图”。


    全书三篇,共 

    9章。第一篇“通过运营管理赢得竞争优势”,包括运营管理概论、


    运营系统与战略两章。第二篇“运营系统规划与设计”,包含产品与服务开发设计、


    运营系统选址与设施布置、运营系统能力规划三章。第三篇“运营系统组织与


    控制”,包含运营系统计划、作业计划、运营系统辅助管理、运营管理方式变革


    四章。


    本书由曲立教授主编和统稿。第 

    1章由刘文涛、曲立编写,第 

    2、4章由刘文


    涛编写,第 

    3章由张琳编写,第 

    5、6、8章由颜瑞、曲立编写,第 

    7章由贾彦鹤


    编写,第 

    9章由曲立、贾彦鹤编写。


    本书在编写的过程中,参考了大量的国内外有关运营管理的著作、学者的最


    新研究成果、知名企业的官网、网媒提供的经典案例,这些为本书增色不少。因


    篇幅有限,书后仅列出了主要的参考文献,在此谨向相关作者表示深深的谢意。


    除此之外,还要感谢清华大学出版社徐永杰编辑对编写思路的调拨,感谢北


    京信息科技大学领导给予的大力支持,在此一并表示感谢!由于编者水平有限,


    书中难免有不尽如人意之处,敬请有关专家、同行批评指正。


    本书免费提供教学课件和相关教学文件,有需要的读者可以登录清华大学出


    版社网站http://www.tup.tsinghua.edu.cn下载。相关教材咨询与出版,可以添加


    微信 

    18611819375与徐永杰编辑联系。


    曲立

    2022年10月1日

     

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