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[正版新书] 供应链管理基础 曲亚萍、李勇 清华大学出版社 计算机网络-网络安全-高等职业教育-教材
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书名: | 供应链管理基础 |
出版社: | 清华大学出版社 |
出版日期 | 2024 |
ISBN号: | 9787302653424 |
本书选取了供应链管理的典型内容,将现代企业采用的供应链管理策略的基本原理及管理启示等知识点和技能点融入到9个主题模块中:供应链管理的背景、供应链网络规划、需求预测、库存管理、供应链协调、采购策略、供应链合同、运输策略、收益管理。各个章节的设计循序渐进,内容翔实。 此书采用了国内外诸多企业的供应链管理数据、案例、市场分析等材料, 本书将理论与现实问题融为一体。同时,本书配套了基于EXCEL的案例解析过程以及大量高质量图片,与知识要点高度匹配,帮助读者提高实际问题的分析和解决能力。 本书可以作为物流管理、供应链管理、管理科学与工程、工商管理等经济管理类专业的教科书,也可为从事供应链管理等相关领域的人员提供有益参考。 |
曲亚萍,2015年毕业于重庆大学经济与工商管理学院,获管理学博士学位。宾夕法尼亚州立大学访问学者。现为本科生讲授《物流与供应链管理》《质量管理》、Logistics and Supply Chain Management;海外硕士研究生、MBA讲授《Logistics and Supply Chain Management》。已在《哈尔滨工业大学学报》、International Journal of Emergency Management等国内外重要核心期刊发表论文。主持江苏大学高级人才基金项目1项、江苏省教育厅项目1项,参与自然科学基金项目3项。
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本书立足于供应链管理在增强企业竞争能力方面的重要性,融合了供应链管理的战略思维与实际运作,介绍了供应链管理方面的基本理论与分析方法。 |
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Contents Chapter 1 Context of Supply Chain Management 1 1.1 Evolution of Supply Chain 1 1.2 What Is Supply Chain? 3 1.3 What Is Supply Chain Management (SCM)? 12 Summary 22 Key Terms 23 Discussion Questions 23 Chapter 2 Network Design 25 2.1 The Importance of Network Design 25 2.2 The Network Design Process 28 2.3 Audit the Current Supply Chain 28 2.4 Design the Network Structure 30 2.5 Facility Positioning 39 Summary 59 Key Terms 60 Discussion Questions 60 Chapter 3 Demand Forecasting 62 3.1 Introduction 62 3.2 Principles of Forecasts 63 3.3 Factors Influencing a Forecast 64 3.4 Steps of Demand Forecasting 67 3.5 Forecasting Methods 71 3.6 Measurement of Forecast Error 97 3.7 Selecting Appropriate Forecasting Techniques 101 3.8 CPFR 103 Summary 105 Key Terms 106 Discussion Questions 107 Chapter 4 Managing Inventory in a Supply Chain 109 4.1 Introduction 109 4.2 Definition of Inventory 110 4.3 Purposes of Inventory 112 4.4 Definition of Inventory Management 114 4.5 Factors Affecting Inventory Management 114 4.6 Inventory Management Models with Stable Demand 120 4.7 Inventory Management Models with Demand Uncertainty 139 4.8 Inventory Management in Practice 171 4.9 Demand Aggregation 176 Summary 185 Key Terms 188 Discussion Questions 188 Chapter 5 Supply Chain Coordination 191 5.1 Introduction 191 5.2 Bullwhip Effect 192 5.3 Factors Affecting the Coordination of a Supply Chain 196 5.4 Measuring the Bullwhip Effect 200 5.5 Methods to Achieve Coordination 202 5.6 The Impact of Centralized Information on the Bullwhip Effect 209 5.7 Supply Chain Coordination in Practice 210 Summary 212 Key Terms 213 Discussion Questions 213 Chapter 6 Sourcing and Procurement 215 6.1 Introduction 215 6.2 Sourcing 216 6.3 Outsourcing 219 6.4 Sourcing Strategies 231 6.5 Sourcing Base Analysis 234 6.6 Collaboration Between Suppliers and Buyers 245 6.7 Procurement 246 6.8 E-Procurement 248 6.9 Challenges Affecting Sourcing 250 Summary 251 Key Terms 253 Discussion Questions 253 Chapter 7 Supply Contracts 256 7.1 Introduction 256 7.2 Sequential Supply Chain 257 7.3 Supply Contracts in Make-to-Order/Make-to-Stock Supply Chains for Strategic Components 261 7.4 Supply Contracts in Make-to-Order/Make-to-Stock Supply Chains for Strategic Components 274 7.5 Supply Contracts for Nonstrategic Components 278 Summary 280 Key Terms 281 Discussion Questions 281 Chapter 8 Transportation 283 8.1 Definition of Transportation 283 8.2 Transportation Modes 285 8.3 Selecting the Transportation Mode 293 8.4 Ownership of Transportation 295 8.5 Transportation Network Design 297 8.6 Tailored Transportation Strategy 306 Summary 307 Key Terms 308 Discussion Questions 309 Chapter 9 Revenue Management 310 9.1 Defining Revenue Management 310 9.2 Understanding the Price and Demand 312 9.3 Pricing for Multiple Customer Segments 314 9.4 Capacity Allocation to Multiple Customer Segments 315 9.5 Dynamic Pricing 317 9.6 Pricing for Seasonal Demand 319 Summary 320 Key Terms 321 Discussion Questions 321 Bibliography 323 |
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