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  • [正版新书] AI虚拟数字人:商业模式+形象创建+视频直播+案例应用 李军仁 清华大学出版社 虚拟数字人,AI
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    • 作者: 李军仁著 | | 无译
    • 出版社: 清华大学,北京交通大学出版社
    • 出版时间:2024-06
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    • 作者: 李军仁著| 无译
    • 出版社:清华大学,北京交通大学出版社
    • 出版时间:2024-06
    • 开本:16开
    • ISBN:9787302663263
    • 版权提供:清华大学,北京交通大学出版社

     书名:  AI虚拟数字人:商业模式+形象创建+视频直播+案例应用
     出版社:  清华大学出版社
     出版日期  2024
     ISBN号:  9787302663263

    《AI虚拟数字人:商业模式+形象创建+视频直播+案例应用》一书以实战案例为主,通过以下4篇内容,帮助读者完成AI虚拟数字人从入门到精通的学习。

    商业模式篇:介绍了AI虚拟数字人的前景、价值、原理、应用、产业链、商业模式等内容。

    形象创建篇:介绍了生成虚拟数字人的工具和平台,以及使用主流软件剪映和腾讯智影生成与

    设置数字人的过程。

    视频直播篇:介绍了数字人的视频直播素材和效果的制作与剪辑,丰富画面的各类效果。

    案例应用篇:通过《人生哲理播报》《抖音电商带货》《戏曲知识口播》《延时摄影攻略》4

    个大型案例,介绍了数字人在心理学、电商、教育和摄影等领域的实战应用。

    本书适合对象:一是对AI虚拟数字人感兴趣的读者和初学者;二是想要制定虚拟形象的博主,

    如直播主播、短视频博主、电商商家等;三是需要制定虚拟偶像、游戏角色的娱乐和文化产业;四

    是想要强化营销效果的商家和企业;五是可作为高校相关专业的参考教材。

    本书赠送了书中案例的教学视频、素材文件、效果文件和教学课件,读者可扫描书中二维码及

    封底的“文泉云盘”二维码,在线观看学习并下载素材。


    李军仁,从事基于数字技术的智能化应用多年,特别是大数据、人工智能、AI数字人领域的应用。是国内首批研究与应用AI技术的行业人员,熟悉ChatGPT、Midjourney、Dall•E、百度文心一言、文心一格、Photoshop AI、Firefly AI、Stable Diffusion、Novel等AI相关工具。对AI短视频的生成,如文生视频、图生视频、视频生视频,以及AI虚拟数字人的技术原理、商业运作、形象定制、身份创建、视频制作、主播打造、直播运营、教育培训、营销推广等,有丰富的实战经验。一直致力于AI在商业领域的应用,如AI对电商的应用、AI在客服工作中的应用、AI在营销、宣传、推广等领域的应用,以及AI在教育、金融、设计等各行业的渗透与影响。编写过的图书有《大数据:从海量到精准》《实战大数据:客户定位和精准营销》。

    32个案例实战,实操实练,能让您快速上手,并举一反三,创作出新颖、独特、火爆的AI数字人效果!70集教学视频,可随时随地全程查看操作过程,有效解决问题、难点,让学习更轻松、高效!80多个素材+效果文件+150多页PPT教学课件等资源,助您轻松、快速实现多种效果的产出!

                           目 录

    【商业模式篇】

    第1 章 初识:掌握AI 虚拟数字人的概况…………………………… 002

    ◎ 1.1 新手入门,学习基础知识…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 003

    1.1.1 基本定义 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 003

    1.1.2 主要亮点 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 003

    ◎ 1.2 应用前景,了解潜在价值…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 004

    1.2.1 应用领域 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 005

    1.2.2 机遇与挑战 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 007

    1.2.3 困境与考验 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 008

    ◎ 1.3 技术支撑,了解原理与应用…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 008

    1.3.1 计算机技术 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 009

    1.3.2 图像处理技术 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 010

    1.3.3 人工智能技术 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 012

    1.3.4 深度学习技术 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 013

    ◎ 本章小结… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 013

    ◎ 课后习题… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 013

    第2 章 商业:了解虚拟数字人的价值与模式… …………………… 014

    ◎ 2.1 行业探讨,分析产业链…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 015

    2.1.1 产业链上游 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 015

    2.1.2 产业链中游 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 016

    2.1.3 产业链下游 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 017

    ◎ 2.2 产品形态,分析商业价值…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 018

    2.2.1 虚拟偶像 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 018

    2.2.2 领域专家 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 019

    2.2.3 明星分身 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 021

    2.2.4 虚拟好友 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 022

    2.2.5 虚拟主播 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 023

    2.2.6 元宇宙分身 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 024

    ◎ 2.3 应用前景,分析商业模式…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 025

    2.3.1 ToB 端 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 025

    2.3.2 ToC 端 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 027

    2.3.3 商业化落地 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 028

    ◎ 本章小结… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 028

    ◎ 课后习题… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 028

    【形象创建篇】

    第3 章 平台:了解生成虚拟数字人的工具… ……………………… 030

    ◎ 3.1 生成工具,创建虚拟数字人…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 031

    3.1.1 腾讯智影 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 031

    3.1.2 剪映 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 032

    3.1.3 来画 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 033

    3.1.4 KreadoAI �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 034

    3.1.5 D-Human �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 035

    ◎ 3.2 创作平台,编辑虚拟数字人…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 035

    3.2.1 百度智能云曦灵 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 036

    3.2.2 魔珐科技AI 虚拟人能力平台 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 037

    3.2.3 虚拟数字人平台AvatarX �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 038

    3.2.4 科大讯飞AI 虚拟人交互平台 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 039

    3.2.5 Face 虚拟数字人平台 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 040

    ◎ 本章小结… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 040

    ◎ 课后习题… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 040

    第4 章 剪映:个性化设置数字人的形象… ………………………… 041

    ◎ 4.1 形象设置,生成数字人…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 042

    4.1.1 选择数字人形象 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 042

    4.1.2 设置背景样式 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 043

    4.1.3 设置数字人景别 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 046

    4.1.4 智能创作文案 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 047

    4.1.5 调整位置和大小 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 050

    ◎ 4.2 美化形象,优化数字人…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 051

    4.2.1 添加美颜美体效果 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 051

    4.2.2 更改数字人音色 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 055

    4.2.3 添加动画效果 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 058

    ◎ 本章小结… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 061

    ◎ 课后习题… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 062

    第5 章 腾讯智影:生成数字人视频与主播… ……………………… 063

    ◎ 5.1 播报功能,创建数字人视频…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 064

    5.1.1 熟悉页面 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 065

    5.1.2 选择模板 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 067

    5.1.3 设置形象 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 068

    5.1.4 修改内容 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 072

    5.1.5 编辑文字 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 075

    5.1.6 设置字幕 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 078

    5.1.7 合成视频 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 080

    ◎ 5.2 直播功能,生成数字人主播…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 081

    5.2.1 开通方法 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 081

    5.2.2 介绍页面 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 083

    5.2.3 创建节目 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 084

    5.2.4 设置数字人 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 086

    5.2.5 串联直播节目 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 088

    5.2.6 选择直播类型 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 089

    5.2.7 使用工具开播 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 090

    5.2.8 与观众互动 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 092

    5.2.9 实时接管 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 093

    ◎ 本章小结… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 094

    ◎ 课后习题… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 095

    【视频直播篇】

    第6 章 制作:编辑数字人的视频直播素材… ……………………… 098

    ◎ 6.1 基础操作,制作数字人效果…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 099

    6.1.1 使用PPT 模式编辑 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 099

    6.1.2 修改背景 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 101

    6.1.3 上传音频 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 104

    6.1.4 使用在线素材 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 106

    ◎ 6.2 进阶技巧,丰富画面效果…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 109

    6.2.1 添加贴纸 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 109

    6.2.2 添加背景音乐 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 111

    6.2.3 添加文字效果 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 113

    6.2.4 修改画面比例 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 116

    ◎ 本章小结… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 118

    ◎ 课后习题… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 118

    第7 章 剪辑:优化数字人视频直播呈现效果… …………………… 120

    ◎ 7.1 基础剪辑,处理数字人效果…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 121

    7.1.1 裁剪多余画面 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 121

    7.1.2 进行变速处理 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 122

    7.1.3 简单调色处理 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 123

    7.1.4 添加主题文字 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 125

    7.1.5 添加背景音乐 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 127

    ◎ 7.2 效果制作,丰富数字人画面…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 129

    7.2.1 添加调色效果 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 129

    7.2.2 添加转场效果 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 131

    7.2.3 添加画面特效 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 132

    7.2.4 添加动画效果 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 133

    ◎ 本章小结… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 135

    ◎ 课后习题… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 135

    【案例应用篇】

    第8 章 案例:制作《人生哲理播报》数字人效果… ……………… 138

    ◎ 8.1 图片展示,生成视频效果…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 139

    ◎ 8.2 步骤介绍,制作视频效果…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 139

    8.2.1 生成形象 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 139

    8.2.2 修改模板 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 143

    8.2.3 添加形象 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 146

    8.2.4 编辑播报内容 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 148

    8.2.5 设置声音 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 149

    8.2.6 合成视频 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 150

    8.2.7 变声制作 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 152

    8.2.8 添加字幕 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 154

    8.2.9 添加空镜头 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 156

    8.2.10 添加音乐 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 159

    第9 章 案例:制作《抖音电商带货》数字人效果… ……………… 161

    ◎ 9.1 图片展示,生成视频效果…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 162

    ◎ 9.2 步骤介绍,制作视频效果…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 163

    9.2.1 选择模板 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 163

    9.2.2 驱动数字人 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 165

    9.2.3 改变形象 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 166

    9.2.4 替换视频 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 168

    9.2.5 更改文字 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 169

    9.2.6 添加音乐 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 171

    第10 章 案例:制作《戏曲知识口播》数字人效果………………… 173

    ◎ 10.1 图片展示,生成视频效果… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 174

    ◎ 10.2 步骤介绍,制作视频效果… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 175

    10.2.1 生成数字人 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 175

    10.2.2 输入文案 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 176

    10.2.3 添加背景 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 177

    10.2.4 添加视频 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 179

    10.2.5 添加字幕 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 181

    10.2.6 添加贴纸 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 184

    10.2.7 添加音乐 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 186

    第11 章 案例:制作《延时摄影攻略》数字人效果………………… 189

    ◎ 11.1 图片展示,生成视频效果… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 190

    ◎ 11.2 步骤介绍,制作视频效果… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 191

    11.2.1 生成数字人 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 191

    11.2.2 生成文案 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 192

    11.2.3 美化形象 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 195

    11.2.4 添加场景音 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 196

    11.2.5 添加背景 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 197

    11.2.6 添加视频 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 198

    11.2.7 添加字幕 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 200

    11.2.8 增添元素 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 201

    11.2.9 添加音乐 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 203




     

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