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[正版新书] AI虚拟数字人:商业模式+形象创建+视频直播+案例应用 李军仁 清华大学出版社 虚拟数字人,AI
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书名: | AI虚拟数字人:商业模式+形象创建+视频直播+案例应用 |
出版社: | 清华大学出版社 |
出版日期 | 2024 |
ISBN号: | 9787302663263 |
《AI虚拟数字人:商业模式+形象创建+视频直播+案例应用》一书以实战案例为主,通过以下4篇内容,帮助读者完成AI虚拟数字人从入门到精通的学习。 商业模式篇:介绍了AI虚拟数字人的前景、价值、原理、应用、产业链、商业模式等内容。 形象创建篇:介绍了生成虚拟数字人的工具和平台,以及使用主流软件剪映和腾讯智影生成与 设置数字人的过程。 视频直播篇:介绍了数字人的视频直播素材和效果的制作与剪辑,丰富画面的各类效果。 案例应用篇:通过《人生哲理播报》《抖音电商带货》《戏曲知识口播》《延时摄影攻略》4 个大型案例,介绍了数字人在心理学、电商、教育和摄影等领域的实战应用。 本书适合对象:一是对AI虚拟数字人感兴趣的读者和初学者;二是想要制定虚拟形象的博主, 如直播主播、短视频博主、电商商家等;三是需要制定虚拟偶像、游戏角色的娱乐和文化产业;四 是想要强化营销效果的商家和企业;五是可作为高校相关专业的参考教材。 本书赠送了书中案例的教学视频、素材文件、效果文件和教学课件,读者可扫描书中二维码及 封底的“文泉云盘”二维码,在线观看学习并下载素材。 |
李军仁,从事基于数字技术的智能化应用多年,特别是大数据、人工智能、AI数字人领域的应用。是国内首批研究与应用AI技术的行业人员,熟悉ChatGPT、Midjourney、Dall•E、百度文心一言、文心一格、Photoshop AI、Firefly AI、Stable Diffusion、Novel等AI相关工具。对AI短视频的生成,如文生视频、图生视频、视频生视频,以及AI虚拟数字人的技术原理、商业运作、形象定制、身份创建、视频制作、主播打造、直播运营、教育培训、营销推广等,有丰富的实战经验。一直致力于AI在商业领域的应用,如AI对电商的应用、AI在客服工作中的应用、AI在营销、宣传、推广等领域的应用,以及AI在教育、金融、设计等各行业的渗透与影响。编写过的图书有《大数据:从海量到精准》《实战大数据:客户定位和精准营销》。 |
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32个案例实战,实操实练,能让您快速上手,并举一反三,创作出新颖、独特、火爆的AI数字人效果!70集教学视频,可随时随地全程查看操作过程,有效解决问题、难点,让学习更轻松、高效!80多个素材+效果文件+150多页PPT教学课件等资源,助您轻松、快速实现多种效果的产出! |
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目 录 【商业模式篇】 第1 章 初识:掌握AI 虚拟数字人的概况…………………………… 002 ◎ 1.1 新手入门,学习基础知识…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 003 1.1.1 基本定义 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 003 1.1.2 主要亮点 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 003 ◎ 1.2 应用前景,了解潜在价值…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 004 1.2.1 应用领域 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 005 1.2.2 机遇与挑战 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 007 1.2.3 困境与考验 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 008 ◎ 1.3 技术支撑,了解原理与应用…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 008 1.3.1 计算机技术 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 009 1.3.2 图像处理技术 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 010 1.3.3 人工智能技术 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 012 1.3.4 深度学习技术 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 013 ◎ 本章小结… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 013 ◎ 课后习题… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 013 第2 章 商业:了解虚拟数字人的价值与模式… …………………… 014 ◎ 2.1 行业探讨,分析产业链…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 015 2.1.1 产业链上游 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 015 2.1.2 产业链中游 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 016 2.1.3 产业链下游 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 017 ◎ 2.2 产品形态,分析商业价值…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 018 2.2.1 虚拟偶像 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 018 2.2.2 领域专家 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 019 2.2.3 明星分身 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 021 2.2.4 虚拟好友 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 022 2.2.5 虚拟主播 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 023 2.2.6 元宇宙分身 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 024 ◎ 2.3 应用前景,分析商业模式…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 025 2.3.1 ToB 端 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 025 2.3.2 ToC 端 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 027 2.3.3 商业化落地 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 028 ◎ 本章小结… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 028 ◎ 课后习题… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 028 【形象创建篇】 第3 章 平台:了解生成虚拟数字人的工具… ……………………… 030 ◎ 3.1 生成工具,创建虚拟数字人…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 031 3.1.1 腾讯智影 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图片展示,生成视频效果…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 162 ◎ 9.2 步骤介绍,制作视频效果…�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 163 9.2.1 选择模板 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 163 9.2.2 驱动数字人 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 165 9.2.3 改变形象 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 166 9.2.4 替换视频 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 168 9.2.5 更改文字 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 169 9.2.6 添加音乐 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 171 第10 章 案例:制作《戏曲知识口播》数字人效果………………… 173 ◎ 10.1 图片展示,生成视频效果… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 174 ◎ 10.2 步骤介绍,制作视频效果… �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 175 10.2.1 生成数字人 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 175 10.2.2 输入文案 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 176 10.2.3 添加背景 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 177 10.2.4 添加视频 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 179 10.2.5 添加字幕 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 181 10.2.6 添加贴纸 �6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8�6�8 184 10.2.7 添加音乐 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