[正版新书]商业模式创新:数字经济时代持续竞争优势的源泉 胡保亮、闫帅 清华大学出版社 商业模式创新

《商业模式创新》被选为浙江省普通本科高校“十四五”重点立项建设教材，既包括商业模式创新基础性知识层面的理论部分，也包括商业模式创新前沿热点探究层面的进阶部分，还包括新一代信息技术引致的商业模式创新、数字化转型驱动的数字商业模式创新等专题部分。这些内容的安排将帮助读者完成对商业模式创新从浅到深、从理论到实践、从基础到前沿的全面理解。

本教材既适合在校学习的本科生和研究生，也适合更多正在从事商业模式创新研究与实践的学者与管理者阅读。

CONTENTS目录

第一篇基础知识

第 1章商业模式创新与数字经济 ························································3 

1.1 

数字经济的兴起、内涵与特征 ··········································· 3 

1.2 

数字经济的内容与构成···················································· 7 1.3 商业模式创新与数字经济发展 ··········································14

第 2章商业模式创新概述 ······························································· 21 

2.1 商业模式的定义与功能 ···················································21 2.2 商业模式与传统战略论的关系 ··········································23 2.3 商业模式创新的定义 ·····················································24 2.4 商业模式创新与持续竞争优势 ··········································25 2.5 商业模式创新的挑战 ·····················································29 2.6 我国商业模式创新简史 ···················································32

第 3章商业模式创新工具 ······························································· 39 

3.1 商业模式解构与商业模式创新工具 ····································39 3.2 常见的商业模式解构与创新工具 ·······································42 

第 4章商业模式创新类型 ······························································· 57 

4.1 基于画布式样的商业模式创新类型 ····································57 4.2 基于设计主题的商业模式创新类型 ····································69 4.3 基于破坏性创新的商业模式创新类型 ·································71

第 5章商业模式创新方法 ······························································· 77 

5.1 商业模式创新的设计方法 ················································77 5.2 商业模式创新的评价方法 ················································86

第 6 章商业模式创新战略 ······························································· 97 

6.1 商业模式创新战略的制定 ················································97 

6.2 商业模式创新战略的执行·············································· 104 

6.3 商业模式创新战略的常见问题 ········································ 106

第 7 章商业模式创新伦理与治理 ·····················································113 

7.1 商业模式创新中的常见伦理问题 ····································· 113 

7.2 商业模式创新中的企业对内伦理规范 ······························· 116 

7.3 商业模式创新中的企业对外伦理规范 ······························· 119 

7.4 商业模式创新伦理的治理·············································· 124

第二篇进阶知识

第 8 章高管团队与商业模式创新 ·····················································139 

8.1 高管团队的界定 ························································· 139 

8.2 高管团队认知与商业模式创新 ········································ 140 

8.3 高管团队行为与商业模式创新 ········································ 145 

8.4 高管团队动态管理能力与商业模式创新····························· 148 

8.5 高管团队决策逻辑与商业模式创新 ·································· 151 

第 9 章需求侧战略与商业模式创新 ···················································159 

9.1 需求侧战略及其对商业模式创新的价值····························· 159 

9.2 基于顾客体验的商业模式创新 ········································ 162 

9.3 商业模式创新促发顾客价值共创 ····································· 167 

9.4 商业模式创新获取顾客侧结果 ········································ 168 

第 10 章商业生态系统与商业模式创新 ··············································175 

10.1 商业生态系统内涵 ····················································· 175 

10.2 商业生态系统战略 ····················································· 179 

10.3 商业生态系统与商业模式创新的关系 ······························ 182

第三篇前沿专题

第 11章新一代数字技术与商业模式创新 ···········································193 

11.1   大数据与商业模式创新 ·············································· 193 

11.2   云计算与商业模式创新 ··············································· 201 

11.3   物联网与商业模式创新 ·············································· 206 

11.4   人工智能与商业模式创新 ············································ 213 

11.5   元宇宙与商业模式创新 ··············································· 219

第 12 章数字化转型与商业模式创新 ·················································229 

12.1 数字化转型的相关概念 ··············································· 229 

12.2 数字化转型的主要内容 ··············································· 232 

12.3 数字商业模式创新 ···················································· 239

主要参考文献 ···············································································249 

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