跨文化交际 第2版 21世纪内容语言融合 CLI 系列英语教材 常俊跃 吕春媚 赵永青 北京大学出版社 97873013

【基本信息】

跨文化交际（第2版）
丛书名：21世纪内容语言融合（CLI）系列英语教材
著译者：常俊跃,吕春媚,赵永青
出版日期：202110 版次：2 开本：16开
一级分类：教材 二级分类：大中专教材
三级分类：A11本科教材
外语编辑室 | 责编：刘文静 执行编辑：吴宇森
条码：9787301326015
定价：￥49.00
页码：200

【读者对象】

教师、学生

【编辑推荐】

《跨文化交际（第2版）》针对的学生群体是具有中学英语基础的大学生，既适用于英语专业一、二年级学生，也适用于具有中学英语基础的非英语专业学生和英语爱好者。本书具备以下主要特色：1. 遵循了全新的教学理念 2. 涉及了系统的跨文化交际内容 3. 引进了真实的教学材料 4.设计了新颖的教材板块 5. 提供了多样的训练活动 6. 推荐了经典的学习材料

【图书目录】

Unit 1 An Introduction to Intercultural Communication/1
Text A Intercultural Communication/2
Text B The Importance of Training Intercultural Communication Awareness/3
Text C The Era of Intercultural Communication/8
Text D Stereotypes: An Intercultural No-No/10
Text E Chinese and American Understandings on Friendship/12

Unit 2 Understanding Communication/16
Text A Components of Communication/17
Text B Features of Communication/18
Text C How Long Does It Take to Say I’m Getting Married (Ⅰ)/24

Unit 3 Verbal Communication (I)/28
Text A Cultural Differences on Lexical Level/29
Text B Translation and Cultures/35
Text C How to Improve Verbal Communication/37

Unit 4 Verbal Communication (II)/40
Text A Compliments in Chinese and American English (Ⅰ)/41
Text B Compliments in Chinese and American English (Ⅱ)/43
Text C How to Address People?/48
Text D Conversation and Culture/49

Unit 5 Nonverbal Communication (I)/52
Text A Nonverbal Communication/53
Text B Making a Gesture/54
Text C Every Body’s Talking/60
Text D Top 10 Non verbal Communication Tips/63

Unit 6 Nonverbal Communication (Ⅱ)/67
Text A How Big Is Your Space Bubble/68
Text B Time Sense: Polychronicity and Monochronicity/69
Text C Eye Contact/76

Unit 7 Cross-gender Communication/79
Text A Gender Differences in Communication/80
Text B Six Principles for Effective Cross-gender Communication /83
Text C Gender Issues / 88
Text D Rapport-Talk and Report-Talk / 91

Unit 8 Understanding Culture / 94
Text A What Is Culture? /95
Text B Features of Culture / 101
Text C How Long Does It Take to Say I’m Getting Married (Ⅱ) / 102

Unit 9 Cultural Diversity / 106
Text A The Basic Unit of Society: The Individual or the Collective? / 108
Text B Create an Asian Community of Shared Future Through Mutual Learning / 114
Text C Family Structure / 116
Text D Friendship of American Style / 118

Unit 10 Cultural Influence on Perception / 121
Text A Shakespeare in the Bush / 122
Text B Generalizations and Stereotypes / 129
Text C American Stereotypes of China / 131

Unit 11 Culture Shock / 135
Text A Culture Shock / 136
Text B How to Survive Culture Shock / 142
Text C Can You Survive Reverse Culture Shock? / 143

Unit 12 Cultural Differences in Education / 146
Text A Classroom Expectations / 148
Text B 15 Important Cultural Differences in the Classroom / 154
Text C Classroom Culture / 157

Unit 13 Cultural Differences in Etiquette and Protocol / 160
Text A International Gift-giving Etiquette / 161
Text B Business Card Etiquette /166
Text C How Tipping Works / 168

Unit 14 Cultural Differences in Business Negotiation / 171
Text A Cross-cultural Negotiation / 173
Text B How to Steer Clear of Pitfalls in Cross-cultural Negotiation / 179
Text C The Top Ten Ways Culture Affects Negotiating Style / 181

Unit 15 Developing Intercultural Competence /187
Text A A Four-step Approach to Intercultural Communication Training / 188
Text B Developing Intercultural Communication Competence / 193
Text C Cultural Awareness / 195

主要参考文献 /198