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醉染图书跨境电商实用英语(第2版)9787300282565
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Unit1OverviewofCross-borderE-commerce/1Chapter1ConceptandCharacteristicsofCross-borderE-commerce/2Chapter2ThSiniicanceofCross-borderE-commerce/9Chapter3Cross-borderE-commerceDevelomniChina/16Chapter4CustomerServiceofCross-borderE-commerce/22Unit2IntroductiontoMainCross-borderE-commercePlatforms/29Chapter1Alibaba.com/30Chapter2AliExpress/36Chapter3AmazonPlatform(B2B)/43Chapter4AmazonPlatform(B2C)/49Chapter5DHgate/57Chapter6E-commercePlatformsinDifferentCountries/64Unit3Unit3Pre-saleServicesofCross-borderE-commerce/73Chapter1StoreDescription/74Chapter2TitleDescription/83Chapter3ProductDescription/91Chapter4Platform-insideMarketing/100Chapter5SNSMarketing/108Chapter6SEOSEM/119Unit4On-saleServicesofCross-borderE-commerce/127Chapter1ProductInformationInquiry/128Chapter2Payment/141Chapter3PriceNegotiation/153Chapter4ProductPackaging/162Chapter5SipenanDelivery/171Unit5After-salesServicesofCross-borderE-commerce/183Chapter1DisputesandComplaints/184Chapter2CommentsonProduct/Service/199Chapter3CustomerMaintenance/208Chapter4ConsumerHabitsandCharacteristicsofMajorCountries(Ⅰ)/218Chapter5ConsumerHabitsandCharacteristicsofMajorCountries(Ⅱ)/225Appendices/AppendixIProductsCatalogues商品分类名称中英文对照/4AppendixIITheIntroductiontotheCountriesthattheBeltandRoadInitiativeInvolves“”沿线介绍/250参考文献/269
王琼,副教授,浙江省精品在线开放课程“跨境电商实用英语”负责人;主持浙江省哲学社会科学规划课题“跨文化心理学视角下的跨境电商英语沟通话语研究”,主持浙江省社会科界合会科普课题“‘零基础’跨境电商新手的英语图解口语宝典”,主持杭州市哲学社会科学规划课题“服务‘’的杭州高端跨境电商人才培养路径研究”;获2014年、2018年教学成果二等奖,发表多篇。
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