INTRODUCTION 6
MANAGEMENT IN CONTEXT
1 Perspectives on management 8
A What is managing?
B Mintzberg
C Management practice
2 Organization structures 10
A Organizational structures
B An example of a divisional structure
3 Some management gurus 12
A Henri Fayol (1841–1925)
B Frederick Winslow Taylor (1856–1915)
C Peter Drucker (1909–2005)
4 Management in different sectors 14
A Private
B Public
C Not for profit
5 Resources managers use 16
A Data and information
B Time
C Money
INNOVATION
6 Innovation and creativity 18
A Sources of innovation
B Trevor Baylis: a case study on the value of market research in the innovation process 1
7 Screening ideas 20
A Criteria for screening ideas
B Trevor Baylis: a case study on the value
of market research in the innovation
process 2
8 Feasibility studies 22
A The new product development process
B Is there a need for a product or service?
9 New product develomn i practice 24
A Diffusion of innovation and customer adoption of new products
B The Maclaren Baby Buggy
C Some disasters
10 Intellectual property 26
A Patents
B Software piracy
C Creative Commons
MARKETING
11 Marketing principles 28
A Needs and wants
B Development of marketing techniques
12 Marketing planning 30
A The benefits of marketing planning
B SWOT analysis – Caffè Italia, a UK coffee retail outlet
13 The marketing mix 32
A The four Ps / the seven Ps of the marketing mix
B Product life cycle
14 Market research 34
A STEEP analysis
B Market researc ehos
15 Using the Internet for marketing 36
A Market research online
B The Long Tail an Feeium
16 Doing business online 38
A The four Ps online
B Viral marketing in action
C Doing business online
OPERATIONS
17 Processes 40
A Managing oraios overview
B Porter’s value chain
C Contingency planning and risk
18 Suppliers 42
A Supply chains
B Purchasing
C Outsourcing
19 Managing quality 44
A lity
B ISO 9001:2008
C EFM
20 Customer care 46
A Customer relationship management (CRM)
B Customer journey mapping
21 Oraios online 48
A Just-in-time and online inventory management
B Online tendering
PEOPLE AND HUMAN RESOURCES
22 Recruitment and selection 50
A The recruitment and selection process
B Recruitment of temporary staff
C Employment legislation and equal opportunities
Motivation and job design 52
A Herzberg
B Hackman and Oldham’s job characteristics model
24 Performance appraisal, feedback, training and development 54
A 360-degree feedback
B Training options
25 Teams 56
A Tuckman
B Belbin
C Emotional intelligence
26 Managing knowledge and learning in organizations 58
A Learning organizations
B Knowledge management
27 Leadership 60
A Transactional and transformational leaders
B Is there a difference between leadership and management?
28 Managing across cultures 62
A Hofstede
B Cross-cultural comece
C Cross-cultural differences
FINANCE
29 Financial accounting and management accounting 64
A Financial accounting
B Management accounting
30 Business valuation and interpretation of accounts 66
A How much is a business worth?
A case study in valuation of assets
B A shareholder’s perspective
31 Banking and financial services 68
A Zopa and the banks
B Applying for a bank loan
C Cash management services and payment products
32 Raising finance – equity and debt 70
enture capital and private equity
B A good business plan
C Debt or equity financing – Microsoft and Manchester United
33 Mergers and acquisitions 72
alue creation and synergy
B Implementing M&As and post-merger integration
34 Corporate governance 74
A Company ownership and the principalagency problem
B Executive compensation
C The board of directors
35 Risk management 76
A Risk management and financial planning
B Risk management and investment
36 Managing in difficult times 78
A A year that changed the world
B Capital markets and the credit crunch
STRATEGY AND CHANGE
37 Strategic options 80
A Porter – competitive forces
B Ansoff – product development versus market development
C Case study: the world watch industry
38 Analysis 82
A Gaining competitive advantage through corporate strategy
B Mission, tactics and oraioal planning
C Scenario planning
39 Managing change 84
A Planning for change with force field analysis
B Overcoming resistance to change
40 Action planning 86
A Implementing strategy – management by objectives
B SMART objectives
C Resource allocation
Appendix: US English terms 88
Answer Key 90
Index 112
Acknowledgements 120
阿瑟·麦基翁是北爱尔兰阿尔斯特大学的教授，也是讲授管理英语课程经验丰富的教师。
罗斯·赖特曾两次担任TESOL France的总裁，是一位经验丰富的ESP培训师和教材作家，*近与人合著了几本ESP和ESAP课程书籍。
这是一本既可做自学材料，也可做课堂学习的专业英语书。它能帮你迅速扩充管理英语词汇以及提升管理专业知识。
《新版剑桥实用专业英语：管理英语（附）》主要涉及如下领域：管理环境、创新、营销、运营、人力资源、财务以及战略与变革。每个领域又分多个单元，详细阐述该领域的热门主题，如组织结构、创新与创造力、营销计划、供应商、招聘与筛选、团队与战略选择等。其内容联系实际，适用极强，几乎重现现实中的管理环境。
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