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  • 醉染图书认知语义学视角下的跨文化商务传媒语篇研究9787030648
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    • 作者: 杨文慧著 | 杨文慧编 | 杨文慧译 | 杨文慧绘
    • 出版社: 科学出版社
    • 出版时间:2020-03-01
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    • 作者: 杨文慧著| 杨文慧编| 杨文慧译| 杨文慧绘
    • 出版社:科学出版社
    • 出版时间:2020-03-01
    • 版次:1
    • 印次:1
    • 字数:300000
    • 页数:217
    • 开本:B5
    • ISBN:9787030623348
    • 版权提供:科学出版社
    • 作者:杨文慧
    • 著:杨文慧
    • 装帧:平装
    • 印次:1
    • 定价:88.00
    • ISBN:9787030623348
    • 出版社:科学出版社
    • 开本:B5
    • 印刷时间:暂无
    • 语种:暂无
    • 出版时间:2020-03-01
    • 页数:217
    • 外部编号:1202046683
    • 版次:1
    • 成品尺寸:暂无

    总序

    前言

    Abbreviations

    Chapter 1 Introduction

    1.1 The Research Background of Commer Media Discourses

    1.2 The Motivation for Studying Media Discourse and Cognitive Construction

    1.3 The Semantic Devices in Sino-American News Reports

    1.4 The Main Contents of the Book

    1.5 Summary

    Chapter 2 News Discourse and Cognitive Studies

    2.1 News Discourse Studies in Society

    2.2 Contrastive Analyses of News Discourses

    . Cognitive Linguistic Studies

    2.4 Studies of Cognitive Semantics

    2.4.1 Cognitive Metaphors

    2.4.2 Cognitive Schema

    2.4.3 Cognitive Stance

    2.5 Summary

    Chapter 3 Research Design

    3.1 Data Collection

    3.1.1 Data

    3.1.2 Data

    3.1.3 Data

    3.2 Research Methods

    3.3 Cross-cultural Analytical Procedures

    3.4 Summary

    Chapter 4 The Cognitive Metaphorical Mapping in Commer Media News Reports

    4.1 Analysis of Conventional Metaphors

    4.1.1 The HUMAN BEING Metaphor

    4.1.2 The JOURNEY Metaphor

    4.1.3 The GAME Metaphor

    4.1.4 The WAR Metaphor

    4.1.5 The MACHINE Metaphor

    4.1.6 The FOOD Metaphor

    4.2 Comparison of Conventional Metaphors in Chinese and American News Reports

    4.3 Analysis of Novel Metaphors

    4.3.1 Novel Metaphors Peculiar to the Chinese Discourse

    4.3.2 Novel Metaphors Peculiar to the English Discourse

    4.4 Comparison of Novel Metaphors in Chinese and American News Reports

    4.5 Summary

    Chapter 5 The Image Schemas in Faootball Player Transfer News (FPTN)

    5.1 Daily-life Image Schemas in FPTN

    5.2 CONTAINER Schema in FPTN

    5.3 PATH Schema in FPTN

    5.4 CENTER-PERIPHERY Schema in FPTN

    5.5 SCALE Schema in FPTN

    5.6 Arithmetical Analysis of Image Schemas in FPTN

    5.7 Summary

    Chapter 6 The Cognitive Stance in Corporate Statements on Commodities (CSC)

    6.1 GSP in Chinese and English CSCs with Typical Lexico-grammar

    6.2 Identification of Stance Markers in Chinese CSC News Reports

    6.3 Identification of Stance Markers in English CSCs

    6.4 Cross-cultural Comparison of Stance Markers in CSCs

    6.4.1 OSM and LOSM

    6.4.2 Comparison of Stance Markers in Parallel Moves

    6.4.3 Lexical Preference

    6.5 Summary

    Chapter 7 Cross-cultural Comparison of Cognitive Semantics in Commer Discourses

    7.1 Cross-cultural Contrast of Semantic Applications in Commer Discourses

    7.2 Cultural Perspective on Cognitive Semantics

    7.3 Embodied Cognitive Actions and Thought in Different Languages

    7.4 Summary

    Chapter 8 Conclusion

    References

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