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醉染图书市场营销专业英语教程(5版)9787300270760
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Section I
Essentials of Marketing Management
Part A Introduction
Chapter 1
Strategic Planning and the Marketing Managemenrces
Part B
Marketing Information, Research, and Understanding the Target Market
Chapter 2
Marketing Research: Process and Systems for Decision Making
Chapter 3
Consumer Behavior
Chapter 4
Business, Government and Institutional Buying
Chapter 5
Market Segmentation
Part C
The Marketing Mix
Chapter 6
Product and Brand Strategy
Chapter 7
New Product Planning and Development
Chapter 8
Integrated Marketing Communications
Chapter 9
Personal Selling, Relationship Building, and Sales Management
Chapter 10
Distribution Strategy
Chapter 11
Pricing Strategy
Part D
Marketing in Spe Fields
Chapter 12
The Marketing of Service
Chapter 13
Global Marketing
Section II
Analyzing Marketing Problems and Cases
Section III
Finan Analysis for Marketing Decisions
Section IV
Developing Marketing Plans
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