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  • 醉染图书社会文化中的符号9787565136993
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    • 作者: (美)阿瑟·诶萨·伯格(Arthur Asa Berger)著 | (美)阿瑟·诶萨·伯格(Arthur Asa Berger)编 | (美)阿瑟·诶萨·伯格(Arthur Asa Berger)译 | (美)阿瑟·诶萨·伯格(Arthur Asa Berger)绘
    • 出版社: 南京师范大学出版社
    • 出版时间:2018-12-01
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    新春将至,本公司假期时间为:2025年1月23日至2025年2月7日。2月8日订单陆续发货,期间带来不便,敬请谅解!

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    • 作者: (美)阿瑟·诶萨·伯格(Arthur Asa Berger)著| (美)阿瑟·诶萨·伯格(Arthur Asa Berger)编| (美)阿瑟·诶萨·伯格(Arthur Asa Berger)译| (美)阿瑟·诶萨·伯格(Arthur Asa Berger)绘
    • 出版社:南京师范大学出版社
    • 出版时间:2018-12-01
    • 版次:1
    • 印次:1
    • 字数:543000
    • 页数:331
    • 开本:16开
    • ISBN:9787565136993
    • 版权提供:南京师范大学出版社
    • 作者:(美)阿瑟·诶萨·伯格(Arthur Asa Berger)
    • 著:(美)阿瑟·诶萨·伯格(Arthur Asa Berger)
    • 装帧:精装
    • 印次:1
    • 定价:95.00
    • ISBN:9787565136993
    • 出版社:南京师范大学出版社
    • 开本:16开
    • 印刷时间:暂无
    • 语种:暂无
    • 出版时间:2018-12-01
    • 页数:331
    • 外部编号:1201874901
    • 版次:1
    • 成品尺寸:暂无

    Preface to the Series
    总序
    导读
    Preface
    Acknowledgements
    Part One Signs in Contemporary Culture:
    An Introduction to Semiotics
    Chapter efinition
    Hal and Falstaff and the Problem of Honor
    Chapter 2 How Signs Work
    Sherlock Holmes: Master Semiotician/Semiologist
    Chapter 3 Signs, Symbols, and Signals
    Empire of Signs
    Chapter 4 Metaphor: Communicating by Analogy
    Love Is a Game
    Chapter 5 Metonymy: Communicating by Using Associations
    Metonymic Aspects of Political Cartoons
    Chapter 6 Language and Speaking
    Fashion
    Chapter 7 Syntagmatic Analysis of Texts
    Star Wars as a Proppian Fairy Tale
    Chapter 8 Forms ol sign
    Eight Hypotheses on the Significance of Digital Watches
    Chapter 9 Visual Aspects of Signs
    Postmodern Design
    Chapter 10 Problems of Signs
    Pop Goes the Wesselmann
    Chapter 11 Denotation and Connotation
    Funny What You Can Find in the Funnies
    Chapter 12 Imaginary Signs
    Freud on Dreams
    Chapter 13 Signs that Lie
    On Parody
    Chapter 14 Mens Looks: Signifiers and Life-style
    Denimizaton
    Chapter 15 Coherence in Signs
    Formulas in the Public Arts
    Chapter 16 Who Uses Signs?
    Chapter 17 Signs and Identitity
    Hairstyles as Signs
    Teeth as Signs
    Logos and Corporate Identity
    The Un-cola Country
    The Onion of Culture Metaphor
    Chapter 18 Terms Associated with Signs
    Directorial Signature in Film: A Consideration of Auteur Theory
    Chapter 19 Signs and Images
    Photography
    Chapter 20 No Sign as a Sign
    The Natural Look: (No Makeup
    Chapter 21 Signs that Confound: Optical Illusions
    Arcimboldo
    Chapter 22 Sign Modifiers
    Cartooning
    Chapter Manifest and Latent Meanings in Signs
    Robinson Crusoe and the Myth of the Self-made Man
    Chapter 24 Analyzing Signs and Sign Systems
    (RO)ATS: Reach Out, Reach OundTuch Someone
    Chapter 25 Codes
    Baseball: Threes, Fours, and Exclusion
    Chapter 26 Characteristics of Codes
    Foods as Signs
    Chapter 27 Meaning
    The Paper Chase VS. The Ratings Game
    Chapter 28 Roles
    The Playboy: A Case Study
    Chapter 29 Ideologies
    Donald Duck
    Chapter 30 Culture
    m8b∞99
    Falling off the Map
    Chapter 31 Spectacles
    The Super Bowl
    Part Two Mosaic: A Psycho-semiotic Analysis of Media
    Popular Culture and Everyday Life in America
    Introduction: Mosaics
    Chapter 32 Notes on Everyday Life
    Chapter 33 Televised Baseball
    Chapter 34 The Smartphone and the Psyche
    Chapter 35 E Pluribus Unum
    Chapter 36 The LED Bulb
    Chapter 37 Activity Trackers
    Chapter 38 Black Friday and Consumer Lust
    Chapter 39 Media Usage in the USA
    Chapter 40 Department Stores and Cathedrals
    Chapter 41 Microwave Ovens
    Chapter 42 The Terminator
    Chapter 43 Suitcases
    Chapter 44 Supermarkets
    Chapter 45 Comic Strips
    Chapter 46 Brands
    Chapter 47 Blue Jeans
    Chapter 48 Jokes
    Chapter 49 Amazon. com
    Coda
    References for Part One
    References for Part Two
    A Selected Annotated Bibliography
    Dictionary of Concepts
    About the Author

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