醉染图书新媒体营销9787111663744

前言章　新媒体概述....................................................................................1节　认识新媒体...............................................................................................2第二节　新媒体的发展趋势...................................................................................6本章小结.................................................................................................................13练习题.....................................................................................................................13第二章　新媒体营销与运营........................................................................16节　认识新媒体营销.....................................................................................17第二节　新媒体营销方法与思维.........................................................................21第三节　新媒体运营.............................................................................................25本章小结.................................................................................................................39练习题.....................................................................................................................40第三章　微博营销.....................................................................................42节　认识微博营销.........................................................................................43第二节　微博营销入口设计.................................................................................50第三节　微博营销推广技巧.................................................................................5第节　微博营销效果分析.................................................................................59本章小结.................................................................................................................65练习题.....................................................................................................................6第章　营销.....................................................................................69节　认识营销.........................................................................................70第二节　朋友圈营销.....................................................................................73第三节　群营销.............................................................................................79第四节　公众号营销.....................................................................................83本章小结.................................................................................................................89练习题.....................................................................................................................89第五章　营销..................................................................................91节　认识营销.....................................................................................92第二节　营销模式及创作.........................................................................98第三节　直播营销...............................................................................................106本章小结...............................................................................................................112练习题...................................................................................................................112第六章　自媒体平台营销...........................................................................115节　认识自媒体平台营销...........................................................................116第二节　自媒体平台内容营销...........................................................................120第三节　今日头条平台.......................................................................................127第四节　百家号.............................................................................................