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  • 醉染图书SMART商务英语9787307211186
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    • 作者: 李芳 主编著 | 李芳 主编编 | 李芳 主编译 | 李芳 主编绘
    • 出版社: 武汉大学出版社
    • 出版时间:2019-12-01
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    • 作者: 李芳 主编著| 李芳 主编编| 李芳 主编译| 李芳 主编绘
    • 出版社:武汉大学出版社
    • 出版时间:2019-12-01
    • 版次:1
    • 印次:1
    • 字数:219
    • 页数:246
    • 开本:其他
    • ISBN:9787307211186
    • 版权提供:武汉大学出版社
    • 作者:李芳 主编
    • 著:李芳 主编
    • 装帧:平装
    • 印次:1
    • 定价:44.00
    • ISBN:9787307211186
    • 出版社:武汉大学出版社
    • 开本:其他
    • 印刷时间:暂无
    • 语种:暂无
    • 出版时间:2019-12-01
    • 页数:246
    • 外部编号:1202004945
    • 版次:1
    • 成品尺寸:暂无

    Unit One Top Companies and Globalization
    Introduction Case : Apple. Inc
    Business Theory:Companies and Globalization
    Business Knowledge:Types and Forms of Business
    Business Skills:1. Making a Presentation
    2. SWOT Analysis
    Corporate Time:Starting Up a Business
    Business Reading : Globalization
    Unit Two Recruitment and Interview
    Introduction Case: Retail Business
    Business Theory:E-commerce and Big Data
    Business Knowledge: Recruitment
    Business Skills:Job Interview Skills That Help You Get Hired
    Corporate Time:Recruiting New Employees
    Business Writing:Resume and Cover Letter Writing
    Unit Three Advertising
    Introduction Case:Pepsi Cos 2016 New Commercial
    Business Theory:Reasons for Trade
    Business Knowledge : Advertising
    Business Skills: Selling
    Corporate Time:Advertising Your Service/ Product
    Business Writing : Email Writing
    Unit Four Human Resources
    Introduction Case:Overseas Talents Enticed Back Home
    Business Theory : Human Capital
    Business Knowledge: Human Resources
    Business Skills : Delegation
    Corporate Time:Designing a Detailed Scheme to Boost Morale
    Business Writing : Business Report Writing
    Unit Five Branding
    Introduction Case: Burberry s Idol Celebrity Endorsement
    Business Theory : Logistics
    Business Knowledge: Brands
    Business Skills : Branding
    Corporate Time:Designing a Logo and Taking Measures to Brand Your Product/Service
    Business Reading : Brand Rejuvenation of Liushen
    Unit Six Benefits
    Introduction Case: Google-sized Benefits
    Business Theory :The Invisible Hand and Visible Hand
    Business Knowledge : Company Benefits
    Corporate Time:Designing an Employee Benefits Package for Your Company
    Business Skills:Leaving and Taking Messages
    Business Reading :Why Are Benefits More Important Than Salary?
    Unit Seven Ethical Economics
    Introduction Case:Complaints McDonalds Is Facing
    Business Theory : Marginal Utility
    Business Knowledge : Ethical Economics
    Business Skills : Handling Complaints
    Corporate Time : Handling Company Emergencies
    Business Reading:Turning Customer Complaints into Cash Opportunities
    Unit Eight Negotiation
    Introduction Case:Apples Apology to China
    Business Theory:Trade Surplus & Trade Deficit
    Business Knowledge : Negotiation
    Business Skills : Bargaining
    Corporate Time:Negotiating a Long-time Supply Contract
    Business Reading:How to Negotiate Contracts
    Unit Nine Management
    Introduction Case: Future Timeline
    Business Theory : Corporate Culture
    Business Knowledge :Management
    Business Skills:Talking about Trends in Diagram
    Corporate Time:Predicting Your Turnover in One Diagram
    Business Reading : Career Management
    Unit Ten Business Etiquette
    Introduction Case:Losses of Productivity Because of Incivility
    Business Theory : International Investment
    Business Knowledge: Business Etiquette
    Business Skills : Business Dinner
    Corporate Time:A Business Reception at Your Company
    Business Writing : Summarizing
    References

    李芳 ,于武汉大学,语言学博士,现为武汉大学外国语言文学学院教授,硕士生导师。主要从事语言学、商务英语、英汉互译等方面的教学和研究。发表20多篇。

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