Unit One Top Companies and Globalization Introduction Case : Apple. Inc Business Theory:Companies and Globalization Business Knowledge:Types and Forms of Business Business Skills:1. Making a Presentation 2. SWOT Analysis Corporate Time:Starting Up a Business Business Reading : Globalization Unit Two Recruitment and Interview Introduction Case: Retail Business Business Theory:E-commerce and Big Data Business Knowledge: Recruitment Business Skills:Job Interview Skills That Help You Get Hired Corporate Time:Recruiting New Employees Business Writing:Resume and Cover Letter Writing Unit Three Advertising Introduction Case:Pepsi Cos 2016 New Commercial Business Theory:Reasons for Trade Business Knowledge : Advertising Business Skills: Selling Corporate Time:Advertising Your Service/ Product Business Writing : Email Writing Unit Four Human Resources Introduction Case:Overseas Talents Enticed Back Home Business Theory : Human Capital Business Knowledge: Human Resources Business Skills : Delegation Corporate Time:Designing a Detailed Scheme to Boost Morale Business Writing : Business Report Writing Unit Five Branding Introduction Case: Burberry s Idol Celebrity Endorsement Business Theory : Logistics Business Knowledge: Brands Business Skills : Branding Corporate Time:Designing a Logo and Taking Measures to Brand Your Product/Service Business Reading : Brand Rejuvenation of Liushen Unit Six Benefits Introduction Case: Google-sized Benefits Business Theory :The Invisible Hand and Visible Hand Business Knowledge : Company Benefits Corporate Time:Designing an Employee Benefits Package for Your Company Business Skills:Leaving and Taking Messages Business Reading :Why Are Benefits More Important Than Salary? Unit Seven Ethical Economics Introduction Case:Complaints McDonalds Is Facing Business Theory : Marginal Utility Business Knowledge : Ethical Economics Business Skills : Handling Complaints Corporate Time : Handling Company Emergencies Business Reading:Turning Customer Complaints into Cash Opportunities Unit Eight Negotiation Introduction Case:Apples Apology to China Business Theory:Trade Surplus & Trade Deficit Business Knowledge : Negotiation Business Skills : Bargaining Corporate Time:Negotiating a Long-time Supply Contract Business Reading:How to Negotiate Contracts Unit Nine Management Introduction Case: Future Timeline Business Theory : Corporate Culture Business Knowledge :Management Business Skills:Talking about Trends in Diagram Corporate Time:Predicting Your Turnover in One Diagram Business Reading : Career Management Unit Ten Business Etiquette Introduction Case:Losses of Productivity Because of Incivility Business Theory : International Investment Business Knowledge: Business Etiquette Business Skills : Business Dinner Corporate Time:A Business Reception at Your Company Business Writing : Summarizing References