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醉染图书综合商务英语(第3册)9787300259017
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Unit I International Organizations
Text A Understanding the WTO
Text B Xi Calls on BRICS to Oppose ProtectionismLead on Global Issues
Chinese and International Culture Tour
Case Study
Unit 2 Trade Barriers
Text A The Basics ofTariffs and Trade Barriers
Text B Lower Trade Barriers,Stronger Global Trading System Can Help End Extreme
Poverty
Chinese and International Culture Tour
Case Study
Unit 3 Product lity
Text A Elevating Expectations:5 Ways Product lity Impacts Your Brand
Text B lity Management System
Chinese and International Culture Tour
Case Study_
unit 4 Business Leadership;
Text A Leadership Styles Around the World
Text B Ten Traits of Great Business Leaders
Chinese and International Culture Tour
Case Study
Unit 5 Business Teamwork
Text A Ten Tips for Better Teamwork
Text B Why Is Teamwork Important in the Workplace7
Chinese and International Culture Tour
Case Study
Unit 6 Business Innovation
Text A The Global Innovation Index 2017:The USA,Japan,the UK,China,and India
at the Top ofTheir Income Groups
Text B Business Model Innovation
Chinese and International Culture Tour
Case Study
Unit 7 Job Satisfaction
TextA How to Increase Job Satisfaction——The Pride System
Text B Job Satisfaction
Chinese and International Culture Tour
Case Study
Unit 8 Customer Service
Text A Customer Relationship Management:
Text B Effective Customer Service Tips for Managers
Chinese and Intemational Culture Tour
Case Study
Unit 9 Business Competition;
Text A Competition Counts:How Consumers Win When BusineSS Compete
Text B Why Is Competition Important for Growth7
Chinese and International Culture Tour
Case Study
Unit 10 Business Etiquette
Text A Business Etiquette in the UK
Text B Twelve Business Etiquette Rules Professionals Need to Know
Chinese and International Culture Tour
Case Study
附录一 Glossary
附录二 TEM-4(2015—2018)
TEM-4(2015)
TEM-4(2016)
TEM-4 (2017)
TEM-4(2018)
附录三 References
刘白玉,三级教授,山东工商学院外国语学院院长。中国靠前商务英语研究会副理事长,山东省商务英语研究会会长,至今共在《中国翻译》等期刊发表93篇,出版专著、译著15部;主持省部级等课题12项。
高伟,浙江外国语学院英语语言与文化学院教学督导,不错经济师,“双师型”教师;曾任商务英语系主任,靠前贸易仲裁员,中国靠前贸易学会靠前商务英语研究委员会常务理事,美国威斯康星大学访问学者。
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