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醉染图书现代商务英语写作9787512118263
¥ ×1
Contents
Unit 1 The Components of Business Letters
商务信函的构成 (1)
1.1 The Essential Parts of a Business Letter (1)
1.2 The Optional Parts of a Business Letter (3)
1.3 The Formats of a Business Letter(5)
1.4 The Overall Appearance of a Business Letter (9)
Unit 2 Language Style and Cultural Awareness of Business Letters
商务信函的语言风格与文化认知 (13)
2.1 Concise (13)
2.2 Intercultural Awareness (16)
Unit 3 The Tone of a Business Letter
商务信函的语气 (21)
3.1 Writing for Your Audience (21)
3.2 Three Approaches in Dealing with Messages (26)
Unit 4 Inquiries
询购函 (36)
4.1 Introduction (36)
4.2 Sample Letters (36)
Unit 5 Replies
回复函 (47)
5.1 Introduction (47)
5.2 Sample Letters (48)
Unit 6 Letters of Declining
拒绝函 (60)
6.1 Introduction (60)
6.2 Sample Letters (61)
Unit 7 Goodwill and So Letters
友好与社交信函 (70)
7.1 Invitation Letter (70)
7.2 Letter of Thanks (80)
7.3 Letter of Congratulations (84)
7.4 Letter of Sympathy and Condolence (89)
7.5 Letter of Complaints and Claims (93)
Unit 8 Interoffice Routine Letters
办公室日常信函 (111)
8.1 Letter of Appointment (111)
8.2 Letter of Introduction (118)
8.3 Letter of Recommendation (122)
8.4 Letter of Notification (127)
Unit 9 Memos, E-mails and Notices
备忘录、邮件及通告 (143)
9.1 Memos (143)
9.2 E-mails (151)
9.3 Notices (153)
Unit 10 Sales Letters and Advertisement
销售信函与广告 (163)
10.1 Introduction (163)
10.2 Sales Letters (165)
10.3 Advertisement (175)
Unit 11 Business Reports (I)
商务报告(一)(187)
11.1 The Introduction to Reports (187)
11.2 Components of a Business Report(194)
Unit 12 Business Reports (II)
商务报告(二)(200)
12.1 Informational Reports (200)
12.2 Analytical Reports and Feasibility Reports (210)
Unit 13 Business Reports (III)
商务报告(三)(217)
13.1 Proposal Reports (217)
13.2 Annual Report (224)
Unit 14 Contracts
合同 ()
14.1 Types of Business Contracts ()
14.2 Components of a Business Contract (241)
14.3 Language and Stylistics Features (241)
14.4 Layout (244)
14.5 Writing Steps (245)
14.6 Samples (247)
Unit 15 estionnaires
调查问卷 (265)
15.1 Introduction(265)
15.2 Types of estionnaire (265)
15.3 Layout of a estionnaire (266)
15.4 Preparing a estionnaire (268)
15.5 Interpreting the Findings (269)
15.6 Samples (270)
Unit 16 Business Summary
商务概要 (279)
16.1 Introduction (279)
16.2 Features of a Well-written Summary (279)
16.3 Writing a Summary (280)
16.4 Checklist and List for Speech (283)
Unit 17 Employment Writing
就业写作 (291)
17.1 Job Description (291)
17.2 Job Application Letter (293)
17.3 Curriculum Vitae (296)
17.4 Job Offer and Acceptance (301)
17.5 Reference Check (304)
References (312)
参考文献
选材全面、翔实、专业
语言难易适中、注释详尽实用
信样均来自真实的业务作
写作方法和技巧的讲解详细、准确
典型句式的提炼和总结实用、有效
课后练习丰富多彩,针对强
全书融专业知识与语言技能于一体
你成为商务英语写作高手!
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