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  • 醉染图书商务英语精读(第3册)9787563820429
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    • 作者: 张中宁著 | 张中宁编 | 张中宁译 | 张中宁绘
    • 出版社: 首都经济贸易大学出版社
    • 出版时间:2013-03-01
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    • 作者: 张中宁著| 张中宁编| 张中宁译| 张中宁绘
    • 出版社:首都经济贸易大学出版社
    • 出版时间:2013-03-01
    • 版次:1
    • 印次:1
    • ISBN:9787563820429
    • 版权提供:首都经济贸易大学出版社
    • 作者:张中宁
    • 著:张中宁
    • 装帧:平装
    • 印次:1
    • 定价:28.00
    • ISBN:9787563820429
    • 出版社:首都经济贸易大学出版社
    • 开本:暂无
    • 印刷时间:暂无
    • 语种:暂无
    • 出版时间:2013-03-01
    • 页数:暂无
    • 外部编号:1200449039
    • 版次:1
    • 成品尺寸:暂无

    Unit 1 Motivations to Go Abroad
    Section One: Business Communications
    Making an Offer
    Section Two: Text
    Motivations to Go Abroad
    Section Three: Exercises
    Section Four: Bi Felng Station
    Section Five: Business Reading
    Concerns and Problems of Going International
    Unit 2 International Market Research
    Section One: Business Communications
    Doing Business in China
    Section Two : Text
    International Market Research
    Section Three: Exercises
    Section Four: Bi Felng Station
    Section Five: Business Reading
    Market Research in Management
    Unit 3 Determining Research Objectives
    Section One: Business Communications
    Decision Making in China
    Section Two: Text
    Determining Research Objectives
    Section Three: Exercises
    Section Four: Bi Felng Station
    Section Five: Business Reading
    Using Aims and Objectives to Create a Business Strategy
    --Experience From Kellogg
    Unit 4 What Is Marketing
    Section One: Business Communications
    Product Presentation
    Section Two : Text
    Marketing
    Section Three: Exercises
    Section Four: Bi Felng Station
    Section Five: Business Reading
    Marketing Is All Around Us
    Unit 5 The Marketing Process
    Section One: Business Communications
    Marketing Strategy
    Section Two: Text
    The Marketing Mix
    Section Three: Exercises
    Section Four: Bi Felng Station
    Section Five: Business Reading
    Market Segmentation
    Unit 6 Target Market Selection
    Section One: Business Communications
    Developing a New Market
    Section Two : Text
    How to Select Target Market
    Section Three: Exercises
    Section Four: Bi Felng Station
    Section Five: Business Reading
    Estimating Market Potential
    Unit 7 Marketing in the 21st Century
    Section One: Business Communications
    Counter-Offer
    Section Two: Text
    Global Marketing in the Twenty-first Century
    Section Three: Exercises
    Section Four: Bi Felng Station
    Section Five: Business Reading
    Managing the Marketing Efforts
    Unit 8 Business Negotiation
    Section One: Business Communications
    Meeting a Trade Delegation
    Section Two: Text
    Steps of Business Negotiation
    Section Three: Exercises
    Section Four: Bi Felng Station
    Section Five: Business Reading
    The Negotiating Skills
    Unit 9 Establishment of Contract
    Section One: Business Communications
    Contract Negotiation -- Price
    Section Two: Text
    Fundamentals of a Contract
    Section Three: Exercises
    Section Four: Bi Felng Station
    Section Five: Business Reading
    Breach of Contract
    KEY TO EXERCISES
    附录一 全国国际商务英语(二级)纲附录二 全国国际商务英语(二级)样题
    附录三 全国国际商务英语(二级)口试样卷
    附录四 全国国际商务英语(二级)样题参考
    附录五 全国国际商务英语(二级)样题听力原文

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