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  • 醉染图书经贸英语文章选读9787566302199
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    • 作者: 董晓波 编著 | 董晓波 编编 | 董晓波 编译 | 董晓波 编绘
    • 出版社: 首都对外经济贸易大学出版社
    • 出版时间:2011-12-01
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    新春将至,本公司假期时间为:2025年1月23日至2025年2月7日。2月8日订单陆续发货,期间带来不便,敬请谅解!

    商品参数
    • 作者: 董晓波 编著| 董晓波 编编| 董晓波 编译| 董晓波 编绘
    • 出版社:首都对外经济贸易大学出版社
    • 出版时间:2011-12-01
    • 版次:1
    • 印次:1
    • 字数:392000.0
    • 页数:261
    • ISBN:9787566302199
    • 版权提供:首都对外经济贸易大学出版社
    • 作者:董晓波 编
    • 著:董晓波 编
    • 装帧:平装
    • 印次:1
    • 定价:29.00
    • ISBN:9787566302199
    • 出版社:对外经济贸易大学出版
    • 开本:暂无
    • 印刷时间:暂无
    • 语种:暂无
    • 出版时间:2011-12-01
    • 页数:261
    • 外部编号:1200259900
    • 版次:1
    • 成品尺寸:暂无

    Unit 1 Starting a Business 1
    Text A Starting a Business: The Idea Phase 1
    Text B How to Launch a Business Abroad 8
    Supplementary Reading Can You Make It as an Entrepreneur? 14
    Unit 2 Advertising 17
    Text A Advertising Strategy 17
    Text B Three Things “Mad Men” Taught Us This Season 25
    Supplementary Reading 10 Differences between Advertising an Pbc Relations 31
    Unit 3 Marketing 35
    Text A Supporting Offline Campaign Launches with Online Marketing 35
    Text B Business Planning-Marketing Planning 40
    Supplementary Reading Standard Chartered Plans Major Chinese Expansion 47
    Unit 4 Training 49
    Text A Training Needs Assessment: A Must for Developing an Effective Training Program 49
    Text B Training the Trainer 58
    Supplementary Reading Ten Tips to Make Training Work 64
    Unit 5 Branding 69
    Text A The Golden Age of Branding Is Gone, But We Can Bring It Back 69
    Text B Building Your Brand and Keeping Your Job 76
    Supplementary Reading The Power of Branding 84
    Unit 6 Leadership 89
    Text A Lessons in Leadership 89
    Text B Leadership Is Prime: How Do You Measure Leadership Excellence? 96
    Supplementary Reading Leadership Lessons from India 104
    Unit 7 International Trade 115
    Text A An Introduction to International Trade 115
    Text B The Advantages of International Trade 120
    Supplementary Reading Barriers to International Trade 124
    Unit 8 Corporate Culture 127
    Text A What Is Corporate Culture? 127
    Text B Creating a Culture of Innovation 134
    Supplementary Reading Fortune Global 500—. Walmart 140
    Unit 9 Management 145
    Text A Management Defined 145
    Text B What Does ITket Become a Successful Leader? 153
    Supplementary Reading Management Style 158
    Unit 10 Business Ethics 161
    Text A Controversial Chemical Poses Challenge for Colgate-Palmolive 161
    Text B Ethical Lapse Costs Susan G. Komen Goodwill, Credibility 168
    Supplementary Reading Toyota Recall: Five Critical Lessons 172
    Unit 11 Trade Fairs 177
    Text A China Holds Large Trade Fairs with Hope despite Finan Crisis 177
    Text B Guangzhou Trade Fair 181
    Supplementary Reading China Upgrades Urumqi Trade Fair, Eyes Broader Eurasia Prosperity 185
    Unit 12 Electronic Commerce 189
    Text A The Corporate Responsibility Commitment 189
    Text B Alibaba Electronic Commerce Mansion Set up in China 194
    Supplementary Reading The UK’s E-commerce Regulations 197
    Unit 13 Economic Crisis 209
    Text A The Great Depression 209
    Text B Global Economic Recovery Still in Jeopardy 216
    Supplementary Reading 10 Ways to Manage Your Money in Economic Crisis 2
    Unit 14 Negotiation 227
    Text A How to Be a Good Negotiator 227
    Text B Silence: A Powerful Negotiation Tool 2
    Supplementary Reading Negotiating an Apartment Sublet
    Unit 15 Cultural Diversity 243
    Text A Cultural Diversity, IBM Style 243
    Text B Diversity——Is Corporate America on Board? 252
    Supplementary Reading What s iversity in the Workplace? 259
    References 参考文献 262

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