诺森管理:如何起作用?郭威[等]编著9787030471543科学出版社

篇 虚拟现实
Valve 游戏公司，500 人的企业·······················
3
Valve 团队，“Cabal Process”······················· ·· 20
Valve 招聘，宇宙间头等大事···························
34
Valve 大事记、引擎、Steam
平台、MOD、员工手册与同行················
42
未来的管理世界：虚拟化与个化························· 57
第二篇 国企转型、军工与制造业
上海外高桥造船公司的成就···························· 65
外高桥造船公司的劳务工管理经验 ························
69
外高桥造船公司的生产运营管理经验························ 79
外高桥造船公司的研发设计经验 ························· 89
外高桥造船公司的营销服务经验·························· 95
外高桥造船公司的组织设计经验 ························· 100
国企转型，突破口在哪里？ ··························· 107
国企转型，构建战略联盟业务生态 ······················· ·110



                                篇 虚拟现实
Valve 游戏公司，500 人的企业·······················
3
Valve 团队，“Cabal Process”······················· ·· 20
Valve 招聘，宇宙间头等大事···························
34
Valve 大事记、引擎、Steam
平台、MOD、员工手册与同行················
42
未来的管理世界：虚拟化与个化·························  57
                        第二篇 国企转型、军工与制造业
上海外高桥造船公司的成就···························· 65
外高桥造船公司的劳务工管理经验 ························ 
69
外高桥造船公司的生产运营管理经验························ 79
外高桥造船公司的研发设计经验 ·························  89
外高桥造船公司的营销服务经验·························· 95
外高桥造船公司的组织设计经验 ························· 100
国企转型，突破口在哪里？ ··························· 107
国企转型，构建战略联盟业务生态 ······················· ·110
国企转型，建立联盟型组织 ··························· 113
国企转型，增加总部的服务功能 ························· 115
国企转型，改变用工方式 ····························  118
国企转型，持续加大研发投入···························
121
国有企业发展方式思考······························125
军工企业，需要新军工精神吗？ ························· 127
军工精神的三个重要来源····························  131
江南精神的历史内涵和现实意义·························  134
                        第三篇 创 业

ZEUS，探索时尚与科技的结合 ··························145
聚美优品：化妆品专业电商 ··························· 154
创业，如何发现不可能失败的机会？·······················  170
创业者，如何选择合作伙伴？ ··························  173
                         第四篇 人 才 培 养

丰田人才培养，大野与神谷建立的基础······················· 179
丰田推崇的在职培训 ······························ 185
丰田如何培养现场管理者 ···························· 193
丰田销售体系的人才培养 ···························· 199
丰田人才培养案例·······························  208
丰田四大培训机构 ······························· 214
人才培养的基本思考 ······························ 219
人才培养的三种基本方式 ···························· 229
如何培养管理人才？ ······························ 4
                         第五篇 一 线 工 作

一线工作，管理应该在的地方 ···························241
底层劳务工的难题 ······························· 244
一线工作者：IT 码农 ·····························  247
一线工作者：超市人 ······························ 251
一线工作者：海运人 ······························ 259
沪东中华的张翼飞焊接工作室 ·························· 265
中海油的泥浆·······························268
                          第六篇 理 论 思 考

泰勒的思考 ·································· 273
霍桑实验与梅奥 ································ 282
巴纳德论领导（上） ······························· 297
巴纳德论领导（下） ·······························305
管理的三种能力 ································ 317
后记 ····································· 322

郭威，中国人民大学商学院博士，现任教于中国石油大学（北京）商学院。专业方向为组织理论、组织设计。

《管理：如何起作用？》分享的是一种“润物细无声”的感觉，管理总是潜移默化地影响着我们。因此，我们要自然而然地体会管理、理解管理。全书分为若干主题，包括虚拟现实、国企转型、军工精神、制造业、创业、人才培养、一线工作、理论思考。所有这些看似并无联系的主题，都离不开一个深层次的思考——管理如何发挥作用？ 案例呈现、现实问题讨论、理论阐述，无论是哪种形式，都是我们一起寻找管理的过程。我们期待您的加入，期待与您交流。