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  • 诺森的偏执智慧张明转[著]9787508526768五洲传播出版社
  • 正版
    • 作者: 张明转[著]著 | 张明转[著]编 | 张明转[著]译 | 张明转[著]绘
    • 出版社: 五洲传播出版社
    • 出版时间:2012-01-01
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    • 作者: 张明转[著]著| 张明转[著]编| 张明转[著]译| 张明转[著]绘
    • 出版社:五洲传播出版社
    • 出版时间:2012-01-01
    • 版次:1
    • 印次:1
    • 印刷时间:2013-11-01
    • 页数:115
    • 开本:32开
    • ISBN:9787508526768
    • 版权提供:五洲传播出版社
    • 作者:张明转[著]
    • 著:张明转[著]
    • 装帧:平装
    • 印次:1
    • 定价:79.00
    • ISBN:9787508526768
    • 出版社:五洲传播出版社
    • 开本:32开
    • 印刷时间:2013-11-01
    • 语种:中文
    • 出版时间:2012-01-01
    • 页数:115
    • 外部编号:8145981
    • 版次:1
    • 成品尺寸:暂无

    Part I

    A Resolute Pioneer-A Dreamer of Auto Production

    CHAPTER 1

    Perseverance-with His Dream of Manufacturing Cars

    CHAPTER 2

    A Long Trudge-A Record of Conquests

    1. The hammered-out cars

    2. Markets opened up wit pie ar

    3. Conquessllver the nation

    CHAPTER 3

    Becoming a Powerful GianWsNt a Fantasy

    Part II

    A Stubborn Manager-Effective Management Is the Best

    CHAPTER 4

    "Humanized Management, Militarized Implementation"-Gellys Internal Management

    CHAPTER 5

    Not Only Price Wars-Geelys Brand Management

    CHAPTER 6

    Talents Attracted, Chances Given-Geelys Talents Management

    1. "Make three calls at the dwelling of a wise man"

    2. Complete trust

    3. An enterprise, a university

    Part III

    A Paranoid in Action:Breaking the "Greedy" Failure Spell

    CHAPTER 7

    Smallaqainst Big- Li Shufus Capital Game Strategy

    1. The first bucket of gold got with 120 yuan

    2. The second start in the business of selling construction materials

    3. An auto kingdom levered up by RMB 100 million

    CHAPTER 8

    Alliance-Tile Road of Expansion

    1. Getting listed- the prescription of refunding

    2. Expanding in "Crisis"-the law of contraries

    3. Enclosing land, the risky and unexpected move

    CHAPTER 9

    Consolidation at Every Step-The Story behind purchasing Volvo

    1. Blind action or a chess game?

    2. Tough negotiations-Volvo was touched

    3. Final fight-a gamble for tomorrow

    Every well-known entrepreneur has his/her own secret of success.Li Shufu's secret is his spirit of adventure as a bold thinker anddoer, which has gained him a secure foothold in the field ofauto production. From his start in business with 120 yuan, hisfirst bucket of gold got from making refrigerators, his failure inreal estate in Hainan, to his delving into auto making to foundGeely Group, Li Shufu has created a myth of grassroot self madesuccess. In 2009, Li Shufu and his Geely again became the focusof world attention with Geely's successful purchase of Volvo.

    《的偏执智慧(英文版)》由张明转编著。每个著名企业家都有其独步天下的“秘技”,这也是其耀眼的闪光点。以其敢想敢做的冒险精神立足汽车领域。从120元创业起家、在冰箱行业赚到桶金、在海南地产热中摔过大跟头,到投身汽车制造业,创办吉利集团,缔造了一个草根创业的神话。2009年成功收购沃尔沃,让和他的吉利成为举世瞩目的焦点。企业家如何经营吉利这家民营汽车企业,并成功做大做强?《的偏执智慧》的作者深入分析了多年来的创业经历和经营之道,从案例入手,解析在企业战略和经营中的独到智慧,提炼出他特有的企业家精神。

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