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诺森国际商务函电金泽虎,王桂平主编978730128北京大学出版社
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Chapter 1 The Overview of Business
Letters
Section One The Structure and the Format of Business Letters
Section Two Principles of Business Letter Writing
Section Three Business Fax and Email Writing
Section Four Cases in Detail
Section Five Selected Sentences
Chapter2 Establishing Business
Relations and Status Enquiries
Section One Establishing Business Relations
Section Two Status Enquiries
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 3 Enquiry and Offer
Section One Enquiry
Section Two Offer and Counteroffer
Section Three Cases in detail
Section Four Selected Sentences
Chapter 4 Contract
Section One Definition and Functions of Contract
Section Two Classification and Contents of Contract
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 5 Orders and Terms of Payment
Section One Orders and Replies
Section Two Method of Payment
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 6 Letter of Credit
Section One Content and Classification of Letter of Credit
Section Two Procedures of Letter of Credit Oraios
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 7 Packing
Section One Forms of Packing
Section Two Marking of Goods
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 8 Insurance
Section One Ess.entials of Business Letters of Insurance
Section Two Cases in Detail
Section Three Selected Sentences
Chapter 9 Shipment
Section One Shipping Instruction and Shipping Advice
Section Two Terms of Shipment
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 10 Complaints and Adjustments
Section One Types of Complaints
Section Two Adjustments
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 11 Agency
Section One Essentials of Agency
Section Two Essentials of Business Correspondence of Agency
Section Three Cases in Detail
Section Four Selected Sentences
Chapter 12 Documentation in International Trade
Section One Types of International Trading Documents
Section Two Requirements of Documents Making
Section Three Cases in Detail
Section Four Selected Sentences
References
金泽虎、王桂平主编的《靠前商务函电》系统地介绍了靠前商务函电常用的英文写作基本知识,其中包括各类函电的基本格式、写作技巧、标准模板、具体案例,并且利用案例导入和案例具体分析等形式引导出丰富的靠前商务专业词汇与习惯用语。在内容上,全书共分12章:各部分内容之间既相对独立又相互依存、彼此融合,完整、系统地反映出该门课程的主要内容。靠前章是对靠前商务函电的基本概况的介绍。第2章到靠前1章是本书的主干部分,其内容编排基本依据靠前贸易实务流程的先后顺序展开,具体包括:建立商务关系和资信调查、询盘和报盘、合同、订单及其支付条件、信用包装、保险、装运、申诉与理赔、代理。靠前2章是对与函电密切相关的外贸单进行具体的介绍。它们共同形成本书完整的体系结构。
《靠前商务函电》适用于靠前经济贸易、商务英语、靠前市场营销、商务等应用较强的经济贸易类和外向型应用专业的学生,同时也适用于从事对外经济贸易工作的专业人员。
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