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诺森商务英语阅读金焕荣主编9787567176苏州大学出版社
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Unit 1 Getting to “Yes”with the Business Plan (Ⅰ)
Unit 2 Getting to “Yes”with the Business Plan (Ⅱ)
Unit 3 Why Do Businesses Need Funds?
Unit 4 Balancing Act
Unit 5 A Sharp AIM
Unit 6 Shattered Faith
Unit 7 Chinas Unwelcome Mat
Unit 8 The Key Challnesacing Corporate America at Present
Unit 9 The Managemenrces
Unit 10 China Must Slow Down a Bit
Unit 11 Changes and Challenges
Unit 12 Can Asia-Pacific Go the EU Way?
Unit 13 Economic Growth Promotes Regional Finan Cooraio in Asia
Unit 14 How Higher Oil Prices Affect the Global Economy
Unit 15 Waste NoWntNt
Unit 16 Those Gloating Dismal Scientists
Unit 17 Five Steps to Prevent Future Energy Woes
Unit 18 Green or Gray?
Unit 19 Recycling Big
Unit 20 Forex Rate Forming Mechanism Reformed
Unit 21 Money Supply Target Lowered
Unit 22 Strategy in the Knowledge Economy
Unit The Communication Advantage
Unit 24 The Revolution in Risk Management
Unit 25 The Risk of Liberalization and Its Solution
Unit 26 The Value of Being in Control
Unit 27 Work beyond 2010
Unit 28 Whats Hot on the Cyberspace Hit List
Unit 29 To Be a Well-off Witkey?
Unit 30 Virtual World,Real Fortune
Unit 31 Hanging by a Thread
Unit 32 Spam,to Go
Unit 33 Google Gooses Big Media
Unit 34 The MeandPtatoes of Culture
Unit 35 Money Speaks
Unit 36 Competitive Travel
Vocabulary
商务英语阅读是在对外贸易、对外交流等项目中的一项重要的技能。这本教材重在培养既有扎实的英语语言功底、又有丰富的经贸知识、并能在商务实践中灵活自如地应对各种复杂多变的场面的复合型人才。本书内容一方面考虑教材的时代,力求内容新颖,与时俱进;另一方面考虑实用和科学,争取涉及广泛,适合阅读,扩大读者的知识面以及词汇量。选定的文章不仅内容新颖,在相关领域具有代表,而且篇章完整,有词汇及短语、阅读理解、段落翻译以及讨论话题。这些文章大多出自近年来国内外出版的专著、知名报刊或杂志,内容涉及经济、贸易、金融、、管理、环境、商务文化、商务、旅游等多个方面。各类学习者通过学习本教材,不仅可以扩大国际商务知识面,而且能够切实提高阅读能力。
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