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全新正版商务英语报刊选读(英文)9787307228078武汉大学
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Unit 1 International Trade and Economy
Pre-reading estions
Background Information
Text 1 Trade as an Engine of Economic Growth--Historical Experience
Text 2 Comparative Advantage
Unit 2 Developing International Markets
Pre-reading estions
Background Information
Text l Chinese Companies Explore Opportunities in Emerging African Internet Industry
Text 2 Importance of International Business--Benefits of International Business
Unit 3 Trade Protectionism
Pre-reading estions
Background Information
Text l Arguments for Protecting Infant Industry
Text 2 Biggest Threat to Economy
Unit 4 Trade Tariffs
Pre-reading estions
Background Information
Text 1 Why Tariffs Raise Prices
Text 2 The Effects of Tariffs and Trade Barriers in CBO's Projections
Unit 5 Consequence of Trade Wars
Pre-reading estions
Background Information
Text 1 It's Not China or the U.S. : Here Are The Trade War's Winners--So Far
Text 2 5 U.S. Industries Hit Hardest by Trump's Latest China Tariffs
Unit 6 Cases of Trade Wars
Pre-reading estions
Background Information
Text 1 A Trade War with Europe Would Be Larger and More Damaging than Washington's Dispute with China
Text 2 Japan and South Korea Start Trade Wars with Roots in Real War
Unit 7 Spying in International Business
Pre-reading estions
Background Information
Text 1 A European Perspective on the Arrest of Huawei CFO Meng Wanzhou,
Daughter of Ren Zhnei, in Vancouver
Text 2 DifferenWysCrporate Spies Could Be Watching Your Business
Unit 8 International Trade Dispute Resolution
Pre-reading estions
Background Information
Text 1 The WTO's Existential Crisis: How to Salvage Its Ability to Settle
Trade Disputes (Abridged)
Text 2 The WTO's Ruling Should Not Be Viewed as \"Victory\" or \"Defeat\"
Unit 9 Multinational Corporation
Pre-reading estions
Background Information
Text 1 The Multinational Company Is in Trouble
Text 2 PepsiCo's International Marketing Strategy
Unit 10 Culture and Business
Pre-reading estions
Background Information
Text 1 How Culture Influences Marketing
Text Notable International Business Failures to Learn from
Unit 11 Financial Crisis
Pre-reading estions
Background Information
Text 1 What Did We Learn from the Asian Crisis?
Text 2 Causes of the 2008 Global Financial Crisis
段少敏,男,黄冈师范学院外国语学院教授,硕士生导师,高等学校英语应用能力委员会委员。中国英汉语比较研究会会员。主要研究方向为话语分析和基础教育英语测试。先后在《外语学刊》《湖北大学学报》《中国英语教学》等刊物发表26篇,主持省部级科研课题1项,参与课题1项,参与省部级科研课题2项,主编和参编教材3部。2003年获黄冈师范学院首届青年教师科研成果一等奖,2005年获湖北省教学成果奖一等奖,2013年获湖北省教学成果奖三等奖。
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