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  • 全新正版新商务英语听说教程:29787302530清华大学出版社
    • 作者: 谢职安,王英伟主编著 | 谢职安,王英伟主编编 | 谢职安,王英伟主编译 | 谢职安,王英伟主编绘
    • 出版社: 清华大学出版社
    • 出版时间:2014-08-01
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    • 作者: 谢职安,王英伟主编著| 谢职安,王英伟主编编| 谢职安,王英伟主编译| 谢职安,王英伟主编绘
    • 出版社:清华大学出版社
    • 出版时间:2014-08-01
    • 版次:1
    • 印刷时间:2015-04-01
    • 字数:500
    • 页数:98
    • 开本:16开
    • ISBN:9787302372530
    • 版权提供:清华大学出版社
    • 作者:谢职安,王英伟主编
    • 著:谢职安,王英伟主编
    • 装帧:平装
    • 印次:暂无
    • 定价:35.80
    • ISBN:9787302372530
    • 出版社:清华大学出版社
    • 开本:16开
    • 印刷时间:2015-04-01
    • 语种:中英双语
    • 出版时间:2014-08-01
    • 页数:98
    • 外部编号:8496697
    • 版次:1
    • 成品尺寸:暂无

    Unit1 Human Resources
     Learning Objectives
     Sectiion A Lead—in
      Icebreaker
      Reading Aloud
     Section B Listening Focus:Identifying Prices (辨认价格)
     Section C Work Step by Step
      Task 1 Getting Started—Key Functions of HRM
      Task2 Going Further—HRMPractice
      Task3 Playing Your Role—Labor Policy
     Section D After—class Activities
      Be an Active Listener
      Presentation
      Enjoy Your English Sing a Song: Sunshine on My Shoulders
    Unit2 Public Relations
     Learning Objectives
     SectionA Lead—in
      Icebreaker
      Reading Aloud
     Section B Listening Focus:
      Identifying Measurements (辨认度量衡单位)
     Section C Work Step by Step
      Task 1 Getting Started—Corporate Activities
      Task 2 Going Further—Corporate Gifts
      Task 3Playing Your Role—Dress Code
     Section D After—class Activities
      Be an Active Listener
      Presentation
      Enjoy Your EnglishSing a Song: Red River Valley
    Unit3 Finance
     Learning Objectives
     Section A Lead—in
      Icebreaker
      Reading Aloud
     Section B Listening Focus:
      Currencies and Exchange Rates(辨认货币与兑换率)
     Section C Work Step by Step
      Task 1 Getting Started—n Srvice
      Task 2 Going Further—Cash Flow
      Task 3 Playing Your Role—Chasing Payment
     Section D After—class Activities
      Be an Active Listener
      Presentation
      Enjoy Your English Humor (Ⅰ)
    Unit4 Marketing
     Learning Objectives
     Section A Lead—in
      Icebreaker
      Reading Aloud
     Section B Listening Focus:
      Identifying Fraction and Percentage(辨认分数和百分数)
     Section C Work Step by Step
      Taskl Getting Started—Marketing Plan
      Task 2 Going Further—Marketing Research
      Task 3 Playing Your Role—Brand Strategy
     Section D After—class Activities
      Be an Active Listener
      Presentation
      Enjoy Your English Humor (Ⅱ)
    Unit 5 Research and Development
     Learning Objectives
     Section A Lead—in
      Icebreaker
      Reading Aloud
     Section B Listening Focus: Weak Forms(弱读)
     Section C Work Step by Step
      Task 1 Getting Started—Thelmportance of R&D for a Company
      Task 2 Going Further—The Process of Product Research and Development
      Task 3 Playing Your Role—Spending on R&D Worldwide
     Section D After—class Activities
      Be an Active Listener
      Presentation
      Enjoy Your English Sing a Song: Rhythm of the Rain
    Unit6 Production
     Learning Objectives
     Section A Lead—in
      Icebreaker
      Reading Aloud
     Section B Listening Focus: Stress (重读)
     Section C Work Step—by Step
      Task 1 Getting Started—Product Introduction
      Task 2 Going Further—Production Line
      Task3 Playing Your Role—Production Process
     Section D Aftet—class Activities
      Be an Active Listener
      Presentation
      Enjoy Your English Sing a Song: You Raise Me Up
    Unit7 Advertisement
     Learning Objectives
     SectionA Lead—in
      Icebreaker
      Reading Aloud
     Section B Listening Focus:
    Understanding Intonation Meaning (语调意义)
     Section C Work Step by Step
      Task 1 Getting Started—Planning an Advertisement
      Task 2 Going Further—Different Types of Advertisements
      Task3 Playing Your Role—Advertising Techniques
     Section D After—class Activities
      Be an Active Listener
      Presentation
      Enjoy Your English Tongue Twister (Ⅰ)
    Unit8 Sales & After—sale Service
     Learning Objectives
     Section A Lead—in
      Icebreaker
      Reading Aloud
     Section B Listening Focus:Informal Contractions (非正式略读)
     Section C Work Step by Step
      Task 1 Getting Started—Developing Customers
      Task 2 Going Further—Getting an Order
      Task3 Playing Your Role—After—sale Service
     Section D After—class Activities
      Be an Active Listener
      Presentation
      Enjoy Your English Tongue Twister (Ⅱ)
    Glossary

    “新商务英语教程”系列教材采用话题、语言技能和任务紧密结合的编写原则,以话题为核心,语言技能为主线,精心设计的任务型活动贯穿每个教学单元。本教材为《新商务英语听说教程2》,分为8个单元,每单元由Learning Objectives,Lead-in,Listening Focus,Work Step by Step和After-class Activities 5个模块构成,组织和安排不同层次和多种形式的听、说活动,对英语的听和说的基本技能进行训练。

        本教材可供高职高专院校商务英语专业和应用英语专业的外贸和涉外文秘方向一年级学生使用。

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