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全新正版京商(英版)9787510332913中国商务出版社
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I. Analysis of Basic Theory of Beijing Business
A. Basic Concept and Features of Beijing Business
B. Contents of Research on Beijing Business
C. Methods of research on Beijing Business
Ⅱ. The Origin and Development Trends of Beijings Business
A. The Evolution of Beijings Business in History
B. The Development Trends and Features of Beijings Business
Ⅲ. An Analysis of Develomn Evironment of Beijings Business
A. Beijings Business in Policy
B. Beijings Business in the Consumption Orientation
C. Beijings Business in Cultural Cultivation
IV. Beijings Business and Business Groups
A. The Similarities and Differences between Beijings Business and Business Groups
B. Business Groups Organization-Industrial and Commercial Kongsi
V. Beijings Commercial Blocks in History
A. Zhongdu Business in the Jin Dynasty and Ancient Commercial Blocks in Tanzhou
B. The Origin of Business in the Yuan DynasyndCmmercial Blocks of the Bell an Du Tower
C. The Commercial Scenes of Beijing City in the Ming DynasyndDngsi Commercial Blocks
D. Commercial Distribution in the ing Dynasty in Beijing and ianmen Commercial Blocks
VI. Time-honored Brands in Beijing Business
A. The Development of Time-honored Brands in the Ming and ing Dynasties
B.The Oraio Features of Time-honored Brands
C. The Story of Time-honored Brands and Figures of Beijing Business
《京商论》初步总结了我们近两年有关古代京商研究的成果,反映了我们对京商文化的基本认识和体会。京商文化是根植于北京的文化土壤中,具有深厚的国都和皇城色彩和京味文化特质的商业文化。本书主要研究了京商和京商研究的基本概念,明确了古代京商的发展脉络和主体特征,分析了历北京著名商业街和老字号的发展环境及特点。
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