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全新正版国际商务函电978730128北京大学出版社
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Chapter 1 The Overview of BusinessLettersSection One The Structure and the Format of Business LettersSection Two Principles of Business Letter WritingSection Three Business Fax and Email WritingSection Four Cases in DetailSection Five Selected SentencesChapter2 Establishing BusinessRelations and Status EnquiriesSection One Establishing Business RelationsSection Two Status EnquiriesSection Three Cases in DetailSection Four Selected SentencesChapter 3 Enquiry and OfferSection One EnquirySection Two Offer and CounterofferSection Three Cases in detailSection Four Selected SentencesChapter 4 ContractSection One Definition and Functions of ContractSection Two Classification and Contents of ContractSection Three Cases in DetailSection Four Selected SentencesChapter 5 Orders and Terms of PaymentSection One Orders and RepliesSection Two Method of PaymentSection Three Cases in DetailSection Four Selected SentencesChapter 6 Letter of CreditSection One Content and Classification of Letter of CreditSection Two Procedures of Letter of Credit OraiosSection Three Cases in DetailSection Four Selected SentencesChapter 7 PackingSection One Forms of PackingSection Two Marking of GoodsSection Three Cases in DetailSection Four Selected SentencesChapter 8 InsuranceSection One Ess.entials of Business Letters of InsuranceSection Two Cases in DetailSection Three Selected SentencesChapter 9 ShipmentSection One Shipping Instruction and Shipping AdviceSection Two Terms of ShipmentSection Three Cases in DetailSection Four Selected SentencesChapter 10 Complaints and AdjustmentsSection One Types of ComplaintsSection Two AdjustmentsSection Three Cases in DetailSection Four Selected SentencesChapter 11 AgencySection One Essentials of AgencySection Two Essentials of Business Correspondence of AgencySection Three Cases in DetailSection Four Selected SentencesChapter 12 Documentation in International TradeSection One Types of International Trading DocumentsSection Two Requirements of Documents MakingSection Three Cases in DetailSection Four Selected SentencesReferences
金泽虎、王桂平主编的《靠前商务函电》系统地介绍了靠前商务函电常用的英文写作基本知识,其中包括各类函电的基本格式、写作技巧、标准模板、具体案例,并且利用案例导入和案例具体分析等形式引导出丰富的靠前商务专业词汇与习惯用语。在内容上,全书共分12章:各部分内容之间既相对独立又相互依存、彼此融合,完整、系统地反映出该门课程的主要内容。靠前章是对靠前商务函电的基本概况的介绍。第2章到靠前1章是本书的主干部分,其内容编排基本依据靠前贸易实务流程的先后顺序展开,具体包括:建立商务关系和资信调查、询盘和报盘、合同、订单及其支付条件、信用包装、保险、装运、申诉与理赔、代理。靠前2章是对与函电密切相关的外贸单进行具体的介绍。它们共同形成本书完整的体系结构。《靠前商务函电》适用于靠前经济贸易、商务英语、靠前市场营销、商务等应用较强的经济贸易类和外向型应用专业的学生,同时也适用于从事对外经济贸易工作的专业人员。
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