案例1 新加坡生物医学工业的采购联盟 Case 1 Purchasing Consortium for the BMS Industry in Singapore 案例2 Ocimum Biosolutions:从生物信息到综合客户研究型服务外包公司 Case 2 Ocimum Biosolutions:From Bioinformatics to Integrated Custom Research Outsourcing 案例3绿色能源:推广清洁能源解决方案的挑战与机遇 Case 3 Viridity,Energy:The Challenge and Opportunity of Promoting Clean Energy Solutions 案例4能源 Case 4 First Energy 案例5 Zero,Brammo以及电动摩托车制造业 Case 5 Zero,Brammo and the Electric Motorcycle Industry 案例6 绿色科技股份有限公司:生物燃料高展战略 Case 6 Green-Tech:Bio-fuels High Growth Strategy 案例7 皮克斯梦工厂:动画创意策略 Case 7 Pixar Versus Dream Works:Animating Creative Strategies 案例8 NORA—SAKARI:一家拟在马来西亚成立的合资企业 Case 8 NORA-SAKARI:A Proposed JV in Malaysia 案例9 迪卡侬(中国):运用社交平台打造网上市场 Case 9 Decathlon China:Using Social MeSa to Penetrate the Internet Market 案例10 中国工商银行(上海分行)网银项目 Case 10 Intemet Banking Project in Industrial and Commercial Bank of Chins 案例11 云南白药:传统医药实现产品和市场多元化 Case 1 1 Yunnan Baiyao:Traditional Medicine Meets Product/Market Diversification 案例12 Morgan’S Rock田同生态旅馆 Case 12 Morgan’S Rock Hacienda&Ecolodge 案例13 香港迪士尼乐园 Case 13 Hong Kong Disneyland 案例14观澜湖:中国高尔夫产业 Case 14 Mission Hills:Leading the China Golf Industry 案例15 绿色洒店:用绿色酒店概念创造核心竞争力 Case 15 Orchid Ecotel:Leveraging Green Hoteling as Core Comecy