正版新书]战略管理:情境与方法(英文版)兰娟丽、雷宏振、刘湖

Contents

Chapter 1 "With Invincible Heart, You Will Be Invincible in the World":
Do You Understand the Environment? 1
1.1 The "Neglected" External Environment 2
1.2 The Changing Industry Environment 11
1.3 "Birds of A Feather Flock Together": How Does Strategic Group
Affect Companies? 19
1.4 Who Is Your Competitor? 21
1.5 SSPA Method for Environmental Analysis 24
Chapter 2 "Anatomy of the Self": Where Is Your Core Competence? 32
2.1 From Ability to Core Competence 33
2.2 What Kind of Value Chain Do You Have? 40
2.3 Outsourcing 47
Chapter 3 "Mission Leading": How to Sketch Your Grand Blueprint? 65
3.1 Strategic Competitiveness 66
3.2 Who Is Your Stakeholder? 72
3.3 Vision, Mission and Values 75
3.4 The Corporate Culture 83
3.5 Big Data Clustering Analysis 88
Chapter 4 "Dont Be the Number One, But Be the Only one":
How to Develop a Leadership Strategy? 99
4.1 Cost Leadership Strategy 100
4.2 How to Gain Competitive Advantage Through Differentiation Strategy? 109
4.3 "Intensive Cultivation Is Better than Wide Planting and Low Income":
How to Implement Centralization Strategy? 117
4.4 "You Cant Have Your Cake and Eat It Too? ": A Hybrid Strategy of Cost
Leadership and Differentiation 123
4.5 How to Use the V-N-A Approach of Value Network Analysis to
Develop Leading Strategies? 125
Chapter 5 "Find Your Niche": How to Develop Following Strategy? 134
5.1 Do We Need Product Line Management? 135
5.2 How to Imitate Innovation? 141
5.3 Integrating into the Strategic Ecosystem 151
5.4 The Adoption Model of Technological Progress 155
Chapter 6 "Appetite Trap": How to Develop Diversification Strategy? 164
6.1 How to Choose Low, Moderate or High Diversification? 165
6.2 Diversification Through Mergers and Acquisitions? 169
6.3 Avoiding Appetite Traps: Reorganizing Carefully 174
6.4 Leveraged Buyout 177
Chapter 7 "Zero-Sum VS Win-Win": How to Do a Good Job
in Strategic Alliance? 182
7.1 How to Choose Joint Venture, Property Strategic Alliance and Non-
property Strategic Alliance? 183
7.2 How to Carry out the Cooperative Strategic Alliance at the
Company Level 187
7.3 What Are the Advantages of Franchise and Network Cooperation
Strategic Alliance? 188
7.4 How to Do a Good Job in Risk Management of Strategic Alliances? 191
Chapter 8 "Building Global Value Chain": How Do Enterprises Go to the
International Market? 196
8.1 Why Should Enterprises Carry out International Operation? 197
8.2 What Environmental Factors Should Be Considered in International Operation 201
8.3 International Business Strategy: "Localization" or "Standardization"? 205
8.4 How to Effectively Enter the International Market? 207
8.5 International Business Risks 218
Chapter 9 "A Map Is Worth A Thousand Words": How to Evaluate Corporate
Strategy? 227
9.1 What Does the Balanced Scorecard Balance? 228
9.2 How to Use the Balanced Scorecard to Score 230
9.3 How to Implement the Balanced Scorecard? 243
9.4 How to Make Strategy Map Simply? 247
9.5 How to Design a Strategy-Focused Organization? 256
Chapter 10 "Reassure Stakeholders": How to Establish An Effective Corporate
Governance Structure? 263
10.1 Why Do We Need Corporate Governance? 264
10.2 What Are Advantages and Disadvantages of Ownership Concentration? 270
10.3 How to Improve the Effectiveness of the Board of Directors? 272
10.4 How to Design Executive Compensation? 276
10.5 How to Avoid "the Self-Serving in Charge"? 279
10.6 Are There Differences in Corporate Governance Mechanisms in Different
Countries? 284
Chapter 11 "Foresee", Not "Meet": Risk Management Based on the
Internal Control 289
11.1 What Is the Focus of Risk Management? 290
11.2 Internal Management Control: How to Define Routine Power? 297
11.3 Internal Accounting Control: How to Define Financial Power? 309
11.4 Strategic Control Methods: How to Match Strategic Risks? 320
Chapter 12 "Fearing the Floating Clouds May Blur Our Eyes": Is Strategic
Innovation Still Out of Reach? 334
12.1 Where Does Strategic Leadership Come from? 335
12.2 Strategic Entrepreneurship 339
12.3 Entrepreneurship Is Always on the Road: Internal Risk Activities
of Enterprises 347
12.4 How to Make Full Use of Social Capital: External Risk Activities
of Enterprises 354

兰娟丽，博士后，陕西师范大学国际商学院副研究员、硕士研究生导师。
雷宏振，管理科学与工程博士后，陕西师范大学国际商学院教授、博导。
刘湖，陕西师范大学国际商学院副教授、硕士研究生导师。

本书为英文版战略管理教材，运用“科学管理方法+国内外情境案例+艺术化语境”，引入中国战略管理情境，协助读者将科学管理与中国管理实践及中国情境有机结合。