正版新书]商务英语写作李细平9787302279471

Chapter 1 General Principles of Business Writing
Courtesy
Conciseness
Clarity
Completeness
Correctness
Concreteness
Consideration
Exercises
Chapter 2 Skills of Business English Writing
Selecting words
Developing effective sentences
Effective paragraph development
Other skills
Exercises
Chapter 3 Notice
【Sample Analysis】
【Knowledge Induction】
I. The use and feature of a notice
II. The types of notices
III. The format of a notice
IV. The format of notice
V. The format of notices
【Skill Training Task】
Chapter 4 Poster
【Sample Analysis】
【Knowledge Induction】
I. The use and feature of a poster
II. The format of a poster
【Skill Training Task】
Chapter 5 Notes and Bills
【Sample Analysis】
【Knowledge Induction】
I. Notes
II. Bills
【Skill Training Task】
Chapter 6 Memorandum
【Sample Analysis】
【Knowledge Induction】
I. The use and feature of memos
II. The format of memos
【Skill Training Task】
Chapter 7 Agenda
【Sample】
【Knowledge Induction】
I. The use of agenda
II. The format of agenda
【Skill Training Task】
Chapter 8 The Minutes of a Meeting
【Sample】
【Knowledge Induction】
I. The use and requirements of minutes of a meeting
II. The format of minutes of a meeting
【Examples of Different Types of the Minutes of the Meeting】
【Skill Training Task】
Chapter 9 Product’s Instruction
【Sample Analysis】
【Knowledge Induction】
I. The use and feature of a product’s instruction
II. The content of an instruction
【Skill Training Task】
Chapter 10 Certificate
【Sample Analysis】
【Knowledge Induction】
I. The basic knowledge of certificate
II. The format of certificate
【Skill Training Task】
Chapter 11 Cards
【Sample Analysis】
【Knowledge Induction】
I. The format and sample of invitation cards
II. The format and sample of congratulationgreeting cards
III. The format and sample of business cards
【Skill Training Task】
Chapter 12 Invitation for Bids and Pre-qualification
【Sample Analysis】
【Knowledge Induction】
I. The use of invitation for bids and pre-qualification
II. The format of invitation for bids and pre-qualification
【Skill Training Task】
Chapter 13 Bidding Forms
【Sample Analysis】
【Knowledge Induction】
I. The use of a bid
II. The content of the form of bid
III. The Format of Form of Bid
【Skill Training Task】
Chapter 14 Contract
【Sample Analysis】
【Knowledge Induction】
I. The use of contracts
II. The format of contracts
III. Types of contracts
【Skill Training Task】
Chapter 15 Business Reports
【Sample Analysis】
【Knowledge Induction】
I. The use and category of a business report
II. The format of different business reports
【Skill Training Task】
Chapter 16 Business Proposals
【Sample Analysis】
【Knowledge Induction】
I. The use and category of a business proposals
II. The format of different business proposals
【Skill Training Task】
Chapter 17 Speech
【Sample Analysis】
【Knowledge Induction】
I. The use and feature of speech
II. The format of speech
Examples of Different Types of speech
【Skill Training Task】
Chapter 18 The Layout of a Business Letter
【Sample Analysis】
【Knowledge Induction】
I. The structure of a business letter
II. The Format of a Business Letter
III. Envelop Addressing
【Skill Training Task】
Appendix I Names of Common Companies、Enterprises and Stores
Appendix II Names of mon positions and titles
Appendix III 2011年《财富》世界500强排行榜
Appendix IV 常见英文标点符号用法指南
Appendix V Reference for tasks
Appendix VI 商务英语常用缩略语表
参考书目
参考网站

　　本书共分为18章。～2章主要介绍了商务英语文书写作应遵循的原则和常用写作技巧，力求使读者认识商务英语文书的整体特色；第3～18章立足于提高读者商务文书的表达能力，较详尽地介绍了常用商务文书类型、格式、写作技巧及其习惯表达。基本囊括现代涉外公司(企业)常用的商务文书的格式、方法和参考范例，如行政文书、事务文书、经贸文书等，并涉及通知、启事、海报、便条、票据、备忘录、会议议程、会议记录、产品介绍、证明、证书、贺卡、名片、请帖、招标书、投标书、合同、商务报告、商务建议书、致辞和商务书信格式等内容。本书由李细平编著。