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  • 正版新书]国际商务沟通(英文版)(慕课版)杨智华,邵怡,张小衡97
  • 全店均为全新正版书籍,欢迎选购!新疆西藏青海(可包挂刷).港澳台及海外地区bu bao快递
    • 作者: 杨智华,邵怡,张小衡著 | 杨智华,邵怡,张小衡编 | 杨智华,邵怡,张小衡译 | 杨智华,邵怡,张小衡绘
    • 出版社: 清华同方光盘电子出版社
    • 出版时间:2022-06-01
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    • 作者: 杨智华,邵怡,张小衡著| 杨智华,邵怡,张小衡编| 杨智华,邵怡,张小衡译| 杨智华,邵怡,张小衡绘
    • 出版社:清华同方光盘电子出版社
    • 出版时间:2022-06-01
    • 版次:1
    • 印次:1
    • 字数:314000
    • 页数:212
    • 开本:16开
    • ISBN:9787302605324
    • 版权提供:清华同方光盘电子出版社
  • 作者: 杨智华,邵怡,张小衡
  • 著: 杨智华,邵怡,张小衡
  • 装帧: 暂无
  • 印次: 1
  • 定价: 48
  • ISBN: 9787302605324
  • 出版社: 清华出版社
  • 开本: 16开
  • 印刷时间: 暂无
  • 语种: 暂无
  • 出版时间: 2022-06-01
  • 页数: 212
  • 外部编号: 党庄A30618
  • 版次: 1
  • 成品尺寸: 暂无
  • Part 1 Basics of Business Communication

    Chapter 1 Understanding Business Communication

    1.1 Introduction to Communication

    1.1.1 Definition of Communication

    1.1.2 Elements of the Communication Process

    1.1.3 Classification of Communication

    1.2 Introduction to Business Communication

    1.2.1 Business Communication Definition

    1.2.2 Effective Business Communication

    1.3 Verbal and Non-verbal Communication in Business

    1.3.1 Verbal Communication

    1.3.2 Non-verbal Communication

    1.4 Visual Communication

    Exercises

    Chapter 2 Intercultural Business Communication

    2.1 Introduction to Intercultural Communication

    2.1.1 Understanding Cultural Differences

    2.1.2 Cultural Differences in Non-verbal Communication

    2.1.3 Definition of Intercultural Communication

    2.2 Intercultural Communication Skills in Workplace

    2.2.1 Barriers to Intercultural Business Communication

    2.2.2 Effective Intercultural Communication in Business

    Exercises

    Part 2 Routine Business Communication

    Chapter 3 Writing Business Letters

    3.1 Elements of Business Letters

    3.1.1 Essential Elements

    3.1.2 Optional Elements

    3.2 Formats of Business Letters

    3.2.1 Basic Styles

    3.2.2 Margins and Space

    3.3 Envelopes of Business Letters

    3.3.1 Contents and Formats of Envelopes

    3.3.2 Etiquette of Folding a Business Letter

    3.4 Guidelines for Writing Business Letters

    3.4.1 Clarity

    3.4.2 Conciseness

    3.4.3 Correctness

    3.4.4 Concreteness

    3.4.5 Consideration

    3.4.6 Courtesy

    3.4.7 Completeness

    Exercises

    Chapter 4 Establishment of Business Relations

    4.1 Finding Prospective Customers

    4.2 Writing Letters to Establish Business Relations

    4.2.1 Understand the Structure

    4.2.2 Make Your Letter Easy to Read

    4.3 Reach Your Customers Online

    4.3.1 Company Profile

    4.3.2 Description of Products or Services

    4.3.3 Make Your Messages Online Appealing

    Exercises

    Chapter 5 Formation of Contracts

    5.1 Negotiation for Contracts

    5.2 Inquiry

    5.2.1 Types of Inquiries

    5.2.2 Typical Outline of Inquiries

    5.2.3 Replies to Inquiries

    5.3 Offer

    5.3.1 Validity of Offers

    5.3.2 Non-Firm Offers

    5.3.3 Typical Outline of Offers

    5.4 Counter-Offer

    5.4.1 Typical Outline of Counter-Offers

    5.4.2 Counter-Offer Letter Study

    5.4.3 Useful Expressions

    5.5 Acceptance

    5.5.1 Countersignature

    5.5.2 Orders from Buyers

    5.5.3 Confirmation of Orders from Sellers

    5.5.4 Return of Countersigned Contracts

    5.5.5 Extended Skills: to Draft a Contract for International Sale of Goods

    Exercises

    Chapter 6 Claim and Resolution

    6.1 Claim

    6.1.1 Tips for a Well-Qrganized Claim Letter

    6.1.2 Claim Letter Study

    6.2 Response to Claim

    6.2.1 A Letter to Acknowledge the Receipt of Claim

    6.2.2 A Letter to Favorably Resolve the Claim

    6.2.3 A Letter to Unfavorably Resolve the Claim

    Exercises

    Part 3 Reports, Proposals and Presentations

    Chapter 7 Business Reports and Proposals

    7.1 Business Reports

    7.1.1 Types and Writing Styles of Business Reports

    7.1.2 Writing a Business Report

    7.1.3 Components of Business Report

    7.2 Proposals

    7.2.1 Types of Proposals

    7.2.2 Components of a Proposal

    Exercises

    Chapter 8 Oral Presentation

    8.1 About Business Presentations

    8.2 Making Effective Oral Presentations

    8.2.1 Steps of Making a Presentation

    8,2.2 Developing Presentation Skills

    Exercises

    Part 4 Employment

    Chapter 9 Employment Messages

    9.1 Build toward Career

    ……

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