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正版新书]中级学生用书(第2版)/剑桥标准商务英语教程(英)盖伊?
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Human resources
Unit 1 Staff development and training
Unit 2 Job descriptions and job satisfaction
Unit 3 Getting the right job
Unit 4 Making contact
Grammar workshop 1(Unit 1-4)
Marketing
Unit 5 Breaking into the market
Unit 6 Launching a product
Unit 7 A stand at a trade fair
Unit 8 Being persuasive
Grammar workshop 2(Unit 5-8)
Entrepreneurship
Unit 9 Starting a business
Unit 10 Financing a start-up
Unit 11 Expanding to Europe
Unit 12 Presenting your business idea
Grammar workshop 3(Unit 9-12)
Business abroad
Unit 13 Arranging business travel
Unit 14 Business conference
Unit 15 Business meeting
Unit 16 Spending the sales budget
Grammar workshop 4(Unit 13-16)
Change
Unit 17 School media and business
Unit 18 Business and the environment
Unit 19 A staff survey
Unit 20 Offshoring and outsourcing
Grammar workshop 5(Unit 17-20)
Customer relations
Unit 21 Customer satisfaction and loyalty
Unit 22 Communication with customers
Unit 23 Corresponding with customers
Unit 24 Business across cultures
Grammar workshop 6(Unit 21-24)
Writing reference
Word lists
Exam skills and Exam practice
Contents of exam section
Answer key
Transcripts
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