GLOBALIZATION Module 1 INTRODUCTION Chapter 1 The World Renowned Banks 1.1 Citibank 1.2 Dai-Kahi Kangyo Bank 1.3 JPMorgan Chase 1.4 Bank of America 1.5 Barclays Bank 1.6 Hong Kong and Shanghai Banking 1.7 Bank of China 1.8 Bank of Montreal 1.9 Swiss Bank Corp 1.10 First Interstate Baneorp Reading Material Exercises Business Tip: Business Meeting Chapter 2 International Economic Organizations 2.1 Comprehensive Economic Organizations 2.2 Organizations in Trade 2.3 Organization in Finance Reading Material Exercises Business Tip.- Business Lunch Module 2 INTERNATIONAL MARKETING Chapter 1 Introduction to Marketing Reading Material Exercises Business Tip: Making a Client Wait Chapter 2 Analysis of Market Enviranment 2.1 Background of Market Environment 2.2 Relevant Knowledge Reading Material Business Tip: Learn About the Art of Gifting Chapter 3 Market Research 3.1 Pre-knowledge 3.2 Theory of Marketing Business Tip: Express Yourself through Your Business Card Chapter 4 Market Segmentation, Targeting and Positioning 4.1 Introduction 4.2 Relevant Knowledge Reading Material Exercises Business Tip.. Negotiating Tip Chapter 5 The Marketing Mix 5.1 4Ps 5.2 Promotional Mix Chapter 6 Channels of Distribution 6.1 Channels of Distribution 6.2 Wholesaling Business Tip: Conversational Tip Chapter 7 Marketing for E-commerce 7.1 Marketing for E-commerce 7.2 Reievant Knowledge Reading Material Module 3 PRAC,nCE OFInTERNATI0NAL BUsmEss …… Module 1 BUSINESS CONTRACT MAKONG 参考答案 参考文献