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正版新书]国际商务英语孙莹9787509604571
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GLOBALIZATION
Module 1 INTRODUCTION
Chapter 1 The World Renowned Banks
1.1 Citibank
1.2 Dai-Kahi Kangyo Bank
1.3 JPMorgan Chase
1.4 Bank of America
1.5 Barclays Bank
1.6 Hong Kong and Shanghai Banking
1.7 Bank of China
1.8 Bank of Montreal
1.9 Swiss Bank Corp
1.10 First Interstate Baneorp
Reading Material
Exercises
Business Tip: Business Meeting
Chapter 2 International Economic Organizations
2.1 Comprehensive Economic Organizations
2.2 Organizations in Trade
2.3 Organization in Finance
Reading Material
Exercises
Business Tip.- Business Lunch
Module 2 INTERNATIONAL MARKETING
Chapter 1 Introduction to Marketing
Reading Material
Exercises
Business Tip: Making a Client Wait
Chapter 2 Analysis of Market Enviranment
2.1 Background of Market Environment
2.2 Relevant Knowledge
Reading Material
Business Tip: Learn About the Art of Gifting
Chapter 3 Market Research
3.1 Pre-knowledge
3.2 Theory of Marketing
Business Tip: Express Yourself through Your Business Card
Chapter 4 Market Segmentation, Targeting and Positioning
4.1 Introduction
4.2 Relevant Knowledge
Reading Material
Exercises
Business Tip.. Negotiating Tip
Chapter 5 The Marketing Mix
5.1 4Ps
5.2 Promotional Mix
Chapter 6 Channels of Distribution
6.1 Channels of Distribution
6.2 Wholesaling
Business Tip: Conversational Tip
Chapter 7 Marketing for E-commerce
7.1 Marketing for E-commerce
7.2 Reievant Knowledge
Reading Material
Module 3 PRAC,nCE OFInTERNATI0NAL BUsmEss
……
Module 1 BUSINESS CONTRACT MAKONG
参考答案
参考文献
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