正版新书]跨文化商务沟通(第2版高等院校规划教材)王春阳//鲍平

Chapter 1 Cultural Differences and Intercultural Communication
Globalization and Intercultural Business Communication
Understanding Culture
Characteristics of Culture
The Things Culture Does
Dimensions of Culture
Concepts about Cultural Differences and Intercultural Communication
Communication
Principles of Communication
The Relationship of Communication and Culture
Communication Barriers and Cultural Iceberg
Potential Problems in Intercultural Communication
Communication Competence
Chapter 2 Universal Systems
Economic Systems
Political Systems
Educational Systems
Marriage, Family and Kinship Systems
So Hierarchies and Interaction
Chapter 3 Cultural Values and Business Cultures
Cultural Values
Attitudes
Belief and Religion
Attribution, Perception and Communication
Diverse Cultural Patterns
Chapter 4 Cultural Shock
Cultural Shock
Short Visit Culture Shock
The Most Common Stages of Cultural Shock
Alleviating Cultural Shock" (For Person)
Alleviating Cultural Shock (For Company)
Chapter 5 Verbal Communication
The Relationship between Language and Culture
Thought
Language Diversity
Vocabulary Equivalence
Translation Problems
Host Language
High-Context and Low-Context Language
Linear and Nonlinear Language
Parables and Proverbs
Slang and Other Informal Language
Conversation Taboos
Chapter 6 Nonverbal Communication
The Importance of Nonverbal Communication
The Relationship Between Verbal and Nonverbal Communication
Paralanguage/Metacommunication
Fa Expression
Eye Contact (Oculesics)
Gestures
Posture and Stance
Proxemics
Haptics
Chromatics
Chronemics
Olfactics
Silence
Chapter 7 Written Communication Patterns
International English
Guidelines for Written Communication
Writing Skills
Writing Tone and Style
Parts of Business Letters
Letter Formats
Resume and Job-Search Information
Facsimiles (Faxes)
Electronic Mail (E-Mail)
Chapter 8 Global Etiquette, Business and So Customs
Making Appointments, Greeting, Invitation Customs
Business Card Exchange Customs
Gift Giving Customs
Bribery
Appearance and Dress
Verbal Expression Customs
Electronic Communication Etiquette
Office Customs
Holiday Greetings and Customs
Air Travel Etiquette
Dining and Tipping Practices
Humor, Superstitions and Taboos
Chapter 9 International Negotiation Process and Strategies
Cross-Cultural Negotiation Considerations
Variables Affecting Intercultural Negotiations
Intercultural Negotiation Models
Defining the Process
Strategies
Intercultural Negotiation Guidelines
Stereotypes that Affect Intercultural Negotiations
Chapter 10 Intercultural Management
Corporate Culture
Corporate Culture and Intercultural Communication
The Multinational Corporation. Communication and Management
Implications of Cultural Aspects of Business Structures for Communication
The Multinational Business Context
Cultural Conflicts in the Workforce
Conflict Managing
The Cross-Cultural Team
Chapter 11 Marketing Across Cultures
What is Marketing Across Cultures
Marketing and Communication Breakdown
The Cultural Environment
The Global Consumers
Products Adaptation and Culture
Language, Design and Brand Name
Advertising
Basic Steps To Global Marketing
International Website Marketing
Chapter 12 Intercultural Business Behavior
United States of America
Japan
Germany
South Korea
Russia
United Kingdom
France
Australia
Saudi Arabia
References

为了便于课堂讲授，《跨文化商务沟通(第2版)》的篇目章节安排维持第一版的设置不变。内容上增加了国际上著名跨文化管理理论的最新学术研究成果，并对不同国别经济的内容和数据进行了更新；修订后在每章“学习目的”后都增加了开篇案例，这样不仅在内容结构上做到开篇、文中及章后大量案例相互配合，而且可以使读者能更好地将理论联系实际，培养多层次、多角度、多元化思考问题的思维习惯，有利于边学习、边分析、边研究。全书由王春阳、鲍平平、周江任主编。