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正版新书]经贸英语阅读(第2版)胡小平9787566309624
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Chapter One Economics经济学
Text A Microeconomics and Macroeconomics
Text B The Income—Expenditure Model
Text C Economics Basics:Production Possibility Frontier(PPF)and Oppoaunity Cost
Chapter Two Development Economics发展经济学
Text A What Is Development Economics?
Text B The HarrodDomar Growth Model
Text C China:Promcting the Environment and Improving Livelihoods of Farmers
Chapter Three International Economics国际经济学
Text A What Is International Economics?
Text B The International Economy
Text C FactorEndowment Theory
Chapter Four International Trade Theories国际贸易理论
Text A Absolute Cost Theory
Text B Comparative Cost Theory
Text C The World Trade Organization
Chapter Five International Trade Policies and Measures国际贸易政策与措施
Text A Free Trade or Protectionism?
Text B Free Trade in Asian Style
Text C Trade Policy Tools
Chapter Six International Trade Practice国际贸易实务
Text A Incoterms 2010
Text B Cargo Insurance Guide
Text C Letter of Credit(L/C)
Chapter Seven International Business Negotiation国际商务谈判
Text A A Beginner’S Guide to International Business Negotiations
Text B United States Business Etiquette
Text C Eight Steps to Success in NegotiatingImportance of Business Negotiating
Chapter Eight International Finance国际金融
Text A The IMF’S Role at a Glance
Text B Exchange Rates
Text C Effort to Balance International Payments
Chapter Nine Monetary Banking货币银行学
Text A Money and Banks
Text B WhO Needs a Swiss Bank?
Text C What Is Money?
Chapter Ten International Investment国际投资
Text A Foreign Direct Investment
Text B Trends and Recent Developments in Foreign Direct Investment
Text C China Is the Most Promising Source of FDI
Chapter Eleven Accountancy会计
Text A Accounting and Auditors
Text B Marsh to Make Payments More Transparent
Text C Accounting for Advertising Costs
Chapter Twelve International Business Law国际商法
Text A Formation of Agency
Text B Contract Law
Text C What Is Consideration?
Chapter Thirteen Marketing市场营销
Text A What Is Marketing?
Text B Four Principles of Marketing Strategy in the Digital Age
Text C Customer Retention:The Key to Growth and Profit
Chapter Fourteen Economic Management经济管理
Text A Virtual Economic Management
Text B Less Government Better for Business?Not If History Provides a Guide
Text C Social Security Crisis?Not If the Wealthy Pay Their Way
Appendix Business Terms(English and Chinese Interpretations)商务术语(英汉释义)
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