正版新书]国际商务函电邓来英、刘芬、杨晓青、曹诗娴、马菲菲97

Chapter 1 Fundamentals of Business Communication1
Part 1 Business Knowledge2
Section 1 Basic Parts of a Business English Letter2
Section 2 Writing Principles of Business English Letters6
Section 3 Formats of Business English Letters9
Section 4 Email Etiquette11
Part 2 Typical Phrases for Business English Emails14
Part 3 Skill Training15
Part 4 Additional Reading18
Chapter 2 Establishment of Business Relations21
Part 1 Business Knowledge22
Section 1 Ways to Establish Business Relations22
Section 2 How to Make a Credit Status Enquiry25
Part 2 Case Study27
Part 3 Functional Sentence Patterns33
Part 4 Situational Dialogs34
Part 5 Skill Training37
Part 6 Additional Reading40
Chapter 3 Enquiry 43
Part 1 Business Knowledge44
Section 1 What Is an Enquiry in International Business?44
Section 2 How to Make an Enquiry46
Part 2 Case Study47
Part 3 Functional Sentence Patterns52
Part 4 Situational Dialogs 54
Part 5 Skill Training56
Part 6 Additional Reading59
Chapter 4 Offer and Counter Offer61
Part 1 Business Knowledge62
Section 1 Offer, Firm Offer and Non-firm Offer 62
Section 2 Counter Offer65
Part 2 Case Study 66
Part 3 Functional Sentence Patterns73
Part 4 Situational Dialogs74
Part 5 Skill Training76
Part 6 Additional Reading 80
Chapter 5 Acceptance and Orders81
Part 1 Business Knowledge82
Section 1 Acceptance82
Section 2 Order84
Part 2 Case Study86
Part 3 Functional Sentence Patterns 90
Part 4 Situational Dialogs 91
Part 5 Skill Training 94
Part 6 Additional Reading 96
Chapter 6 Contracts 99
Part 1 Business Knowledge 100
Section 1 Contracts in Business100
Section 2 Format and Main Contents of a Contract or Confirmation103
Part 2 Case Study 104
Part 3 Functional Sentence Patterns110
Part 4 Situational Dialogs111
Part 5 Skill Training 113
Part 6 Additional Reading 117
Chapter 7 Terms of Payment 119
Part 1 Business Knowledge 120
Section 1 Modes of Payment120
Section 2 Circulation Process of Documentary L/C123
Part 2 Case Study 125
Part 3 Functional Sentence Patterns 130
Part 4 Situational Dialogs 132
Part 5 Skill Training 134
Part 6 Additional Reading 138
Chapter 8 Packing 141
Part 1 Business Knowledge 142
Section 1 What Is Packing?142
Section 2 Packing Marks144
Part 2 Case Study 146
Part 3 Functional Sentence Patterns 152
Part 4 Situational Dialogs 154
Part 5 Skill Training157
Part 6 Additional Reading 161
Chapter 9 Insurance 163
Part 1 Business Knowledge 164
Section 1 Covering Cargo Insurance164
Section 2 A General Introduction to China’s Cargo Insurance167
Part 2 Case Study 169
Part 3 Functional Sentence Patterns 174
Part 4 Situational Dialogs 175
Part 5 Skill Training 177
Part 6 Additional Reading 179
Chapter 10 Shipment 181
Part 1 Business Knowledge 182
Section 1 International Transportation of Goods 182
Section 2 Bill of Lading185
Part 2 Case Study 187
Part 3 Functional Sentence Patterns 192
Part 4 Situational Dialogs194
Part 5 Skill Training 196
Part 6 Additional Reading 199
Chapter 11 Complaints and Claims201
Part 1 Business Knowledge202
Section 1 Complaints and Claims202
Section 2 How to Handle Complaints and Claims205
Part 2 Case Study207
Part 3 Functional Sentence Patterns 213
Part 4 Situational Dialogs 214
Part 5 Skill Training217
Part 6 Additional Reading220

邓来英，硕士研究生，毕业于广东外语外贸大学外国语言学及应用语言学专业，广州城市职业学院教师，主要研究方向为商务英语教学、翻译等；作为核心成员参与省级课题5项，主持市、校级课题6项，发表学术论文10余篇；担任副主编参与教材和专著编写2部，作为编者参与教材和教辅编写4部；2次获广东省职业院校技能大赛教学能力比赛一等奖，2次获得全国外语微课大赛广东赛区一等奖。

《国际商务函电》主要以培养高职商务英语专业学生的英语书面表达和沟通能力为目标，通过外贸企业典型业务工作流程展开，将外贸知识与商务英语语言能力有机结合起来，为学生将来从事外贸工作，运用函电有效进行业务联络和沟通奠定坚实的基础。教材内容丰富、实践性强。

本教材以培养商务英语专业学生的英语书面表达和沟通能力为目标， 以外贸企业典型业务工作流程为主线展开编写。教材共11章，涵盖商务函电基础知识和外贸业务的各环节，包括建立业务联系、 询盘、报盘和还盘、接受与订单、签订合同、 支付、包装、保险、运输、投诉与索赔等。每个章节都以任务为导向，包含导学、外贸知识、信函样倒、情景对话和拓展阅读等部分，并专门列出了函电撰写功能句型，精心设计了业务技能训练。业务技能训练中还有各类习题和信函撰写练习， 旨在从不同角度摔炼学生的商务 知识和函电撰写沟通技能，使学生能够将商务知识和语言技能融会贯通， 为将来走向商务类岗位打下坚实的基础。教材配有电子课件、微课视频和练习参考答案，读者可从.www.tsinghuaelt.com下载使用。 本书既可作为普通高等院校商务英语、国际贸易及相关专业的教材，也可作为外贸从业人员的参考用 书，还可作为外贸培训行业的培训If辅导用书。