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正版新书]商务英语阅读(3新时代商务英语专业系列教材)贺云|总主
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Unit 1 College Internships
Part I ThemeBased Reading
Text A The Importance of Internships to College Students
Text B Beating the Big City Lights for Tech Recruitment
Part II Reading Skills
Reading Strategies—How to Read Textbooks, Essays and Novels
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Unit 2 Motivating People
Part I ThemeBased Reading
Text A What People Want from Work: Motivation
Text B Motivating People: Getting Beyond Money
Part II Reading Skills
Denotation and Connotation
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Unit 3 Organization
Part I ThemeBased Reading
Text A The Six Defining Traits of the Successful 21st Century Organization
Text B Renewal Ability of Organizations
Part II Reading Skills
Making Inferences
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Unit 4 Career
Part I ThemeBased Reading
Text A Career Development
Text B How to Start Thinking About a Career Change
Part II Reading Skills
Figurative Language
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Unit 5 Job Satisfaction
Part I ThemeBased Reading
Text A Improve Your Employees’ Job Satisfaction
Text B How to Keep APlayers Productive
Part II Reading Skills
Distinguishing Between Facts and Opinions
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Unit 6 Business Competition
Part I ThemeBased Reading
Text A Competition
Text B Economic Competition
Part II Reading Skills
Techniques that Twist the Truth
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Unit 7 Promotion
Part I ThemeBased Reading
Text A Consumer Sales Promotion
Text B How to Make Attractive Promotions
Part II Reading Skills
Identifying the Author’s Purpose
Part III Reading Practice
Section A Reading Comprehension
Section BBanked Cloze
Unit 8 Business Leadership
Part I ThemeBased Reading
Text A The Real Leadership Lessons of Steve Jobs
Text B How Should Managers Lead Their Organization?
Part II Reading Skills
Identifying the Author’s Viewpoint
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Unit 9 Management Style
Part I ThemeBased Reading
Text A Choosing a Managerial Style of Your Own
Text B Microsoft Enters Middle Age
Part II Reading Skills
Identifying the Author’s Tone
Part III Reading Practice
Section A Reading Comprehension
Section B Banked Cloze
Unit 10 Crisis Management
Part I ThemeBased Reading
Text A Business Crisis
Text B How to Resolve a Crisis
Part II Reading Skills
Drawing Conclusions and Predicting Outcomes
Part III Reading Practice
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