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正版新书]外贸英语函电(第4版)易露霞9787302562535
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Chapter One Basic Knowledge of Business Letter Writing1
Section One Introduction of Business Letter Writing1
Section Two Layout of a Business Letter2
Section Three Structure of Business Letter7
Section Four Addressing Envelopes14
Section Five Good Writing Principles16
Section Six Some Rules of Good Writing20
Section Seven Useful Words & Expressions22
Section Eight Useful Sentences23
Section Nine Exercises25
Chapter Two Establishing Business Relations29
Section One Introduction29
Section Two Specimen Letters30
Section Three Useful Words & Expressions43
Section Four Useful Sentences44
Section Five Exercises49
Chapter Three Enquiries52
Section One Introduction52
Section Two Specimen Letters53
Section Three Useful Words & Expressions60
Section Four Useful Sentences62
Section Five Exercises66
Chapter Four Offers and Quotations70
Section One Introduction70
Section Two Specimen Letters71
Section Three Useful Words & Expressions79
Section Four Useful Sentences80
Section Five Exercises84
Chapter Five Counter-offers87
Section One Introduction87
Section Two Specimen Letters87
Section Three Useful Words & Expressions95
Section Four Useful Sentences96
Section Five Exercises100
Chapter Six Conclusion of Business105
Section One Introduction105
Section Two Specimen Letters106
Section Three Useful Words & Expressions112
Section Four Useful Sentences114
Section Five Exercises118
Chapter Seven Terms of Payment122
Section One Introduction122
Section Two Specimen Letters124
Section Three Useful Words & Expressions131
Section Four Useful Sentences135
Section Five Exercises139
Chapter Eight Establishment of L/C and Amendment144
Section One Introduction144
Section Two Specimen Letters146
Section Three Useful Words & Expressions151
Section Four Useful Sentences167
Section Five Exercises172
Chapter Nine Packing182
Section One Introduction182
Section Two Specimen Letters183
Section Three Useful Words & Expressions190
Section Four Useful Sentences193
Section Five Exercises197
Chapter Ten Shipping Marks and Shipment201
Section One Introduction201
Section Two Specimen Letters203
Section Three Useful Words & Expressions211
Section Four Useful Sentences214
Section Five Exercises218
Chapter Eleven Insurance223
Section One Introduction223
Section Two Specimen Letters223
Section Three Useful Words & Expressions229
Section Four Useful Sentences231
Section Five Exercises234
Chapter Twelve Complaints and Claims239
Section One Introduction239
Section Two Specimen Letters239
Section Three Useful Words & Expressions246
Section Four Useful Sentences247
Section Five Exercises252
Chapter Thirteen Agency255
Section One Introduction255
Section Two Specimen Letters255
Section Three Useful Words & Expressions261
Section Four Useful Sentences263
Section Five Exercises267
Chapter Fourteen Trade Forms271
Section One Introduction271
Section Two Specimen Letters271
Section Three Useful Words & Expressions279
Section Four Useful Sentences282
Section Five Exercises285
Chapter Fifteen Job-Application Writing in English290
Section One Introduction290
Section Two Cover Letter297
Section Three Specimen Letters of Application Letter298
Section Four Useful Words & Expressions301
Section Five Useful Sentences303
Section Six Exercises307
Chapter Sixteen International Business Contracts310
Section One Basic Concept of Contracts310
Section Two Main Features of International Business Contracts311
Section Three Categories of International Business Contracts312
Section Four Language Features in the Contracts313
Section Five Sample Contracts315
Section Six Useful Words & Expressions320
Section Seven Useful Sentences323
Section Eight Exercises327
Chapter Seventeen Telex, Fax and E-mail334
Section One Telex334
Section Two Business Fax336
Section Three E-mail339
Section Four Useful Words & Expressions340
Section Five Useful Sentences342
Section Six Exercises344
Chapter Eighteen Other Letter Writing247
Section One Invitation247
Section Two Introduction251
Section Three Letters of Appointment252
Section Four Letters of Thanks253
Section Five Letters of Congratulations254
Section Six Letters of Reservation255
Section Seven Notice and Announcement255
Section Eight Interoffice Menos256
Section Nine Business Reports257
Section Ten Agenda and Resolutions259
Section Eleven Letter of Notes259
Section TwelveExercises260
参考文献362
外贸英语函电(第4版)在新增跨境贸易内容的基础上,又增加了有关Incoterms 2020的信函的调整与更新,使本书更加符合当前靠前贸易发展的需要。外贸英语函电(第4版)适用于靠前贸易、市场营销、电子商务、商务英语等专业的学生,同时也适用于从事或准备从事外贸工作的其他专业人员。
外贸英语函电(第4版)系统地介绍了外贸业务中英语常用文体写作的基本知识,包括各类商务信函、传真、电子邮件的格式、拟写方法和技巧,并按照外贸业务磋商过程中各个环节的顺序附有往来函电的大量例文和案例,提供了大量常用语句。外贸英语函电(第4版)还介绍了电子商务的基础知识和对外经济贸易中的常用文体,如意向书、协议、合同、招标通知书、投标书、中标通知书及广告等的格式、拟写方法及语言文字的应用,此外,还列举了外贸业务实践中常用的一些单据和单证实例。另外,为适应近年来跨境电子商务的迅猛发展和《国际贸易术语解释通则2020》的生效使用,在第3版新增跨境贸易内容的基础上,第4版又增加了有关Incoterms 2020的信函的调整与更新,使本书更加符合当前国际贸易发展的需要。外贸英语函电(第4版)共18章,包括商务英语信函的基本知识、外贸业务关系的建立、询价、报盘、还盘、交易达成、付款方式、开证及审证、包装、运输、保险、投诉与索赔、代理、贸易形式、电传、传真与E-mail、英文合同及商务社交信函等。外贸英语函电(第4版)适用于国际贸易、市场营销、电子商务、商务英语等专业的学生,同时也适用于从事或准备从事外贸工作的其他专业人员。
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