正版新书]商务英文函电与谈判-(本书配光盘)王晓冬9787302325338

Preface
Contents
Unit 1 Introduction to Business Correspondence
and Negotiations
Introduction
Objectives
Part One Principles of Business Correspondence
Part Two Principles of Business Negotiations
Part Three Process of Business Negotiations
Part Four Intercultural Strategies of Business
Negotiations
Part Five Exercises
Unit 2 Establishing Trade Relations
Introduction
Objectives
Part One Layout of a Business Letter
Part Two Writing Customer Relations Letter
Part Three Conference on Introducing Products
Part Four Leaflets and Advertisements
Part Five Exercises
Unit 3 Inquity and Reply
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 4 Offer and Counter—offer
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 5 Order and Confirmation
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 6 Quantity and Quality
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 7 Packing and Shipment
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 8 Commission and Payment
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 9 Complaints， Claims and Adjustments
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 10 Insurance and Arbitration
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 11 Requesting and Confirming a Service
Introduction
Objectives
Part One Business Correspondence and Format
Part Two Business Negotiation and Skills
Part Three Cultural Tips
Part Four Additional Expressions
Part Five Exercises
Unit 12 Office Business Correspondence
Introduction
Objectives
Part One Writing a Job Application Letter
Part Two Replying to a Job Applicant
Part Three E—mail， Fax and Memorandum
Part Four Additional Expressions
Part Five Exercises
Appendixes
Appendix 1 Keys to Exercises
Appendix 2 Trade Terms
Appendix 3 Major Ports in the World
Appendix 4 Common Abbreviations
Appendix 5 Sales Contract Sample
Appendix 6 Bills of Document Sample
References

    构成：本书共分为12个单元，主要围绕靠前贸易环节以及相关商务活动展开，辅以各类型的巩固练习，并介绍了靠前商务文化和礼仪基本知识。每个单元分外贸函电、商务谈判对话及技巧、文化提示、补充句型、课后练习五部分。    选材：各部分选材难度适中，兼顾材料的多样性和语言的真实性。对商务谈判中的文化冲击提供较为详细的说明，在提高学生读写能力的同时，注重综合文化素养和跨文化交际能力的培养。    内容：提供形式多样的练习和详细的词汇注解。练习既有常见的选择题、填空题、英汉互译，也有让学生自主发挥的主观题。各部分的词汇注解既包括外贸专业词汇，又包括四六级的核心词汇。    形式：教材版面生动，注重内容多样性、实用性，并提供练习答案和听力录音光盘。