Unit 1 Journalism 1 What is Journalism? 2 News Values 3 Normative Theories of Press Unit 2 Newspaper 1 Who Killed the Newspaper? 2 Making News Pay: Reinventing the Newspaper 3 Newspapers Managers: Who Does What Unit 3 Magazine 1 The Magazine Industry: Non-news is Good News 2 Reading between the Lines 3 Academic Publishing: Open Sesame Unit 4 Book 1 Book Categories 2 The Transformation of the Book Industry. Disappearing Ink 3 The Future of Publishing: E-publish or Perish Unit 5 Radio 1 Five Companies that Will Define the Future of Radio 2 Name That Tune-in: Who Wil Eere as the Future of Radio? 3 International Broadcasters: Waves in the Web Unit 6 Television 1 Television Companies in the United States 2 Here, There and Everywhere: Television is Spreading in New Directions 3 An Interactive Future Unit 7 Movie 1 Hollywood's Big Six are Profiting from Unoriginality 2 Film is Dead? What Else is New? 3 For Hollywood, the Future is Here. It's Just Not Evenly Distributed Unit 8 Internet 1 Person of the Year: You 2 The End of Mass Media: Coming Full Circle 3 Social Media: The People Formerly Known as the Audience Unit 9 Media Convergence 1 Media Convergence 2 Convergence of TV and Computer 3 Vision of Convergence Unit 10 Communicaiton 1 What is Communication? 2 Human Communication 3 Mass Communication Unit 11 Communication Models 1 Lasswell's Model of Communication 2 Osgood-Schramm Model of Communication 3 Riley&Riley Model of Communication Unit 12 Communication Effects 1 Agenda Setting Theory 2 The Spiral of Silence Theory 3 Cultivation Theory