正版新书]共享经济下道德风险控制与信任机制构建研究石岿然9787

目录
前言/001
章 导论
1.1 共享经济的快速兴起/001
1.2 共享经济发展存在的隐忧/004
1.3 核心概念的界定/009
1.4 研究方法与研究设计/018
1.5 本书的结构安排/026
第2章 理论基础与研究动态
2.1 文献搜集及统计分析/035
2.2 共享经济的理论基础/042
. 共享经济的参与动机/045
2.4 共享经济的影响/049
2.5 共享经济的困境/051
2.6 共享经济的治理/052
2.7 研究述评/055
第3章 共享经济平台的审核机制与信息披3.1 引言/058
3.2 共享经济平台对提供者的审核策略/061
3.3 共享经济平台的信息披露/071
3.4 本章小结/078
第4章 共享经济平台的质量控制与服务定位
4.1 问题的提出/081
4.2 概念分析与文献回顾/082
4.3 垄断平台的质量控制/086
4.4 竞争平台的质量定位/098
4.5 模型扩展/104
4.6 本章小结/111
第5章 共享经济平台的资金管理与风险控制
5.1 问题的提出/113
5.2 共享经济平台的押金管理问题/116
5.3 共享经济平台虚财务披露的治理/120
5.4 共享经济平台的安全问题/127
5.5 本章小结/137
第6章 共享经济参与者的信任博弈与声誉机制
6.1 引言/140
6.2 相关文献/142
6.3 提供者和消费者的信任博弈/144
6.4 共享经济下提供者的声誉机制/152
6.5 提供者声誉的长期演变/161
6.6 本章小结/165
第7章 共享经济下的信任评价机制研究
7.1 引言/167
7.2 典型共享行平的评价系统/170
7.3 双向声誉评价系统/174
7.4 共享经济的动态声誉评价/183
7.5 本章小结/189
第8章 考虑平台监管和社会监督的演化博弈分析
8.1 引言/191
8.2 文献综述/192
8.3 共享单车平台与消费者间的演化博弈/195
8.4 引入第三方监督的共享单车平台与协同治理的演化博弈/205
8.5 本章小结/217
第9章 目标—行为框架共享车平台的道德风险—基于小鸣单车的案例研究
9.1 引言/219
9.2 理论分析框架/220
9.3 研究方法/225
9.4 案例分析/227
9.5 结论与建议/240
008 共享经济下道德风险控制与信任机制构建研究
0章 共享出行中道德风险的形成机理—基于某出行软件平台的案例研究
10.1 引言/243
10.2 理论分析与研究框架/245
10.3 研究设计/249
10.4 案例分析/253
10.5 研究结论与启示/261
1章 基于PLS-SEM 的提供者参与动机研究
11.1 引言/265
11.2 文献综述及研究设/266
11.3 研究设计/272
11.4 研究结果/276
11.5 讨论与分析/281
2章 共享经济下消费者信任的形成机制
12.1 引言/284
12.2 文献回顾/285
1. 研究设计/287
12.4 实结果分析/295
12.5 结论与展望/302
3章 共享经济平台信任机制的实分析
13.1 引言/304
13.2 文献综述及研究设/305
13.3 研究设计/312
13.4 研究结果/317
13.5 本章小结/327
4章 共享经济治理的三重面向与政策转型
14.1 引言/330
14.2 共享经济治理的政策简述/331
14.3 共享经济治理的发展偏差/339
14.4 共享经济治理的三重面向及逻辑转换/341
14.5 共享经济治理的特征演变/344
14.6 共享经济治理的实现机制/347
14.7 本章小结/354
5章 结论与展望
15.1 主要工作及结论/357
15.2 研究启示/365
15.3 研究贡献与局限/371
15.4 研究展望/375
参考文献/378
附录/424
索引/432
后记/435
PREFACE/001
CHAPTER1 INTRODUCTION
1.1 The Rapid Rise of Sharing Economy/001
1.2 The Hidden Worries in the Development of Sharing Economy/004
1.3 Definition of Core Concepts/009
1.4 Research Method and Design/018
1.5 Structure of the Book/026
CHAPTER2 THEORETICAL BASIS AND RESEARCH TRENDS
2.1 Literature Collection and Statistical Analysis/035
2.2 Theoretical Basis of Sharing Economy/042
. Motivation of Participation in Sharing Economy/045
2.4 Impact of Sharing Economy/049
2.5 Dilemma of Sharing Economy/051
2.6 Governance of Sharing Economy/052
2.7 Research Review/055
CHAPTER3 SCREENING MECHANISM AND INFORMATION DISCLOSURE OF SHARING ECONOMIC PLATFORM
3.1 Introduction/058
3.2 Screening Strategy of Sharing Economy Platform for Providers/061
3.3 Information Disclosure of Sharing Economy Platform/071
3.4 Summary of this Chapter/078
CHAPTER4 UALITY CONTROL AND SERVICE ORIENTATION OF SHARING ECONOMY PLATFORM
4.1 Research estions/081
4.2 Conceptual Analysis and Literature Review/082
4.3 lity Control of Monopoly Platform/086
4.4 liyitioning of Competitive Platform/098
4.5 Model Expansion/104
4.6 Summary of this Chapter/111
CHAPTER5 FUND MANAGEMENT AND RISK CONTROL OF SHARING ECONOMY PLATFORM
5.1 Research estions/113
5.2 Deposit Management of Sharing Economy Platform/116
5.3 Governance of False Financial Disclosure of Sharing Economy Platform/120
5.4 Security Investment of Sharing Economy Platform/127
5.5 Summary of this Chapter/137
CHAPTER6 TRUST GAME AND REPUTATION MECHANISM OF SHARING ECONOMY PARTICIPANTS
6.1 Introduction/140
6.2 Related Literature/142
6.3 Trust Game Between Providers and Consumers/144
6.4 Reputation Mechanism of Sharing Economy Providers/152
6.5 Long-term Evolution of Provider’s Reputation/161
6.6 Summary of this Chapter/165
CHAPTER7 RESEARCH ON TRUST EVALUATION MECHANISM IN SHARING ECONOMY
7.1 Introduction/167
7.2 Evaluation System of Typical Travel Sharing Platform/170
7.3 Bilateral Reputation Evaluation System/174
7.4 Dynamic Reputation Evaluation in Sharing Economy/183
7.5 Summary of this Chapter/189
CHAPTER8 EVOLUTIONARY GAME ANALYSIS CONSERING PLATFORM MONITORING AND GOVERNMENT SUPERVISION
8.1 Introduction/191
8.2 Literature Review/192
8.3 Evolutionary Game Between Bicycle-sharing Platform and Users/195
8.4 Evolutionary Game of Bicycle-sharing Platform and Government Cooperative Governance with Third-party Supervision/205
8.5 Summary of this Chapter/217
CHAPTER9 MORAL HAZARD OF BICYCLE-SHARING PLATFORM UNDER THE FRAMEWORK OF GOAL-BEHIOR—A CASE STUDY BASED ON XIAOMING BICYCLE
9.1 Introduction/219
9.2 Theoretical Analysis Framework/220
9.3 Research Method/225
9.4 Case Analysis/227
9.5 Conclusions and Suggestions/240
CHAPTER10 THE FORMATION MECHANISM OF MORAL HAZARD IN SHARED BICYCLE—A CASE STUDY BASED ON A TREL SOFTWARE PLATFORM
10.1 Introduction/243
10.2 Theoretical Analysis and Research Framework/245
10.3 Research Design/249
10.4 Case Study/253
10.5 Conclusions and Implications/261
CHAPTER11 MOTIVATION OF PROVERS BASED ON PLS-SEM
11.1 Introduction/265
11.2 Literature Review and Research Hypotheses/266
11.3 Research Design/272
11.4 Research Results/276
11.5 Discussion and Analysis/281
CHAPTER12 THE FORMATION MECHANISM OF DEMANDERS’TRUST IN SHARING ECONOMY
12.1 Introduction/284
12.2 Literature Review/285
1. Research Design/287
12.4 Analysis of Empirical Results/295
12.5 Conclusions and Prospects/302
CHAPTER13 EMPIRICAL ANALYSIS OF TRUST MECHANISM IN SHARING ECONOMY PLATFORM
13.1 Introduction/304
13.2 Literature Review and Research Hypothesis/305
13.3 Research Design/312
13.4 Research Results/317
13.5 Summary of this Chapter/327
CHAPTER14 THREE ORIENTATIONS AND POLICY TRANSFORMATION OF SHARING ECONOMY GOVERNANCE
14.1 Introduction/330
14.2 Policy Overview of Sharing Economy Governance/331
14.3 Development Deviation of Sharing Economy Governance/339
14.4 Three Orientations and Logical Transformation of Sharing Economy Governance/341
14.5 Characteristic Evolution of Sharing Economy Governance/344
14.6 Realization Mechanism of Sharing Economy Governance/347
14.7 Summary of this Chapter/354
CHAPTER15 CONCLUSIONS AND PROSPECTS
15.1 Main Research and Conclusions/357
15.2 Research Implications/365
15.3 Contributions and Limitations/371
15.4 Research Prospects/375
REFERENCES/378
APPENDIXES/424
NEX/432
POSTSCRIPT/435