UNIT 1 Promoting Activities Section Ⅰ Talking Face to Face Section Ⅱ Being All Ears Section Ⅲ Trying Your Hand Section Ⅳ Maintaining a Sharp Eye Passage 1 Marketing: Key to Producing Bestsellers Passage 2 Business Is Business Around the World, or Is It? Section Ⅴ Having Some Fun UNIT 2 Company Profiles Section Ⅰ Talking Face to Face Section Ⅱ Being All Ears Section Ⅲ Trying Your Hand Section Ⅳ Maintaining a Sharp Eye Passage 1 A Perfectly Fair Business Deal Passage 2 A Perfectly Fair Business Deal (Continued) Section Ⅴ Having Some Fun UNIT 3 Purchase and Payment Section Ⅰ Talking Face to Face Section Ⅱ Being All Ears Section Ⅲ Trying Your Hand Section Ⅳ Maintaining a Sharp Eye Passage 1 My Shopping Experiences Passage 2 Convenience Is Most Important Section Ⅴ Having Some Fun UNIT 4 Training Across Cultures Section Ⅰ Talking Face to Face Section Ⅱ Being All Ears Section Ⅲ Trying Your Hand Section Ⅳ Maintaining a Sharp Eye Passage 1 My Study-Abroad Experience at Lancaster University Passage 2 Continuous Learning Section Ⅴ Having Some Fun UNIT 5 Brands and Advertisements Section Ⅰ Talking Face to Face Section Ⅱ Being All Ears Section Ⅲ Trying Your Hand Section Ⅳ Maintaining a Sharp Eye Passage 1 Brand Name Passage 2 Brand China Section Ⅴ Having Some Fun UNIT 6 Sharing the Loss Section Ⅰ Talking Face to Face Section Ⅱ Being All Ears Section Ⅲ Trying Your Hand Section Ⅳ Maintaining a Sharp Eye Passage 1 Insurance Passage 2 Don't Slip Up on Your Cover Section Ⅴ Having Some Fun UNIT 7 Busy Agenda and Schedule Section Ⅰ Talking Face to Face Section Ⅱ Being All Ears Section Ⅲ Trying Your Hand Section Ⅳ Maintaining a Sharp Eye Passage 1 Interview: Michelle Nguyen, President of LCD Designs Inc. Passage 2 Michael Dell and His Business Section Ⅴ Having Some Fun UNIT 8 Thinking Global, Acting Lpcal Section Ⅰ Talking Face to Face Section Ⅱ Being All Ears Section Ⅲ Trying Your Hand Section Ⅳ Maintaining a Sharp Eye Passage 1 WTO Membership: A Win-Win Situation Passage 2 Love Nature and Create a Green Culture Section Ⅴ Having Some Fun Self-Assessment