正版 互联网+农业:农业供给侧改革实践 于莹 主编 电子工业出版

目录／Contents
第一篇 背景篇
第1 章 “互联网 ”的本质 ····································································· 3
1.1 “互联网 ”是中国历第三次互联网革命 ··················· 4
1.2 中国社会正式步入互联网红利时代 ··································· 10
1.3 “互联网 ”时代，中国必将超越 ···································· 15
1.4 “互联网 ”不等同于“ 互联网” ·································· 16
参考文献 ····················································································· 20
第2 章 传统农业的瓶颈与挑战 ······························································ 21
2.1 农业特征及其属性 ····························································· 22
2.2 我国农业面临的瓶颈与困境 ·············································· 23
2.3 从传统农业到“互联网 ”现代农业································· 26
参考文献 ····················································································· 29
第3 章 “互联网 ”重构农业全产业链 ················································ 31
3.1 “互联网 ”构建农业新生态 ············································ 32
X│互联网 农业 农业供给侧改革实践
3.2 互联网与现代农业快速融合 ·············································· 34
3.3 站在风口上的“互联网 ”现代农业································· 38
第二篇 实践篇
第4 章 “互联网 ”猪产业 ··································································· 43
4.1 农信互联与猪联网 ····························································· 44
4.2 猪联网的产品模式 ····························································· 48
4.3 猪联网的经济与社会效益 ·················································· 66
4.4 案例故事 ············································································ 70
4.5 农信的模式和未来 ····························································· 77
第5 章 “互联网 ”牛产业 ··································································· 79
5.1 阿牧网云介绍 ····································································· 80
5.2 阿牧网云的核心产品 ························································· 83
5.3 阿牧网云的商业模式 ························································· 89
5.4 案例故事 ············································································ 90
第6 章 “互联网 ”土地流转 ································································ 93
6.1 广东地合 ············································································ 94
6.2 土流网 ·············································································· 101
第7 章 “互联网 ”农资电商 ······························································ 113
7.1 爱种网 ·············································································· 114
7.2 大丰收168 农资 ······························································· 127
第8 章 “互联网 ”农技服务 ······························································ 139
8.1 云种云养 ·········································································· 141
8.2 农管家 ·············································································· 154
目 录│XI
第9 章 “互联网 ”农村金融 ······························································ 166
9.1 农管家 ·············································································· 167
9.2 农分期 ·············································································· 173
第10 章 “互联网 ”生鲜电商 ··························································· 185
10.1 公司简介 ········································································ 186
10.2 主要做法 ········································································ 186
10.3 经验效果 ········································································ 189
10.4 “欣欣尚农”电商服务平台的商务模式 ······················· 190
第三篇 展望篇
第11 章 “互联网 ”精准扶贫 ···························································· 197
11.1 京东的“互联网 ”精准扶贫战略 ································· 198
11.2 京东“互联网 ”精准扶贫的生命力 ····························· 200
11.3 京东的扶贫及实践 ························································· 203
11.4 “互联网 ”精准扶贫未来发展趋势 ····························· 220
参考文献 ··················································································· 223
第12 章 农业部《“互联网 ”现代农业三年 行动实施方案》解读 ···· 225
12.1 《方案》要点解析 ························································· 226
12.2 《方案》对农业行业的影响 ·········································· 230
参考文献 ··················································································· 232
第13 章 农业供给侧改革政策解读 ····························

于莹，北京农信互联科技有限公司农信研究院院长；中国互联网协会农村信息服务工作委员会秘书长；北京农业互联网联盟秘书长。 曾经就职于美国杜邦公司，国家农业信息化工程技术研究中心，京东集团发展战略部首席农业电商规划师。主要从事农业与农村信息化、农业电子商务、农业产业互联网领域研究、规划及战略合作。 毕业于中国农业大学，硕士研究生；发表国内外研究论文10余篇，参与撰写农业信息化、涉农互联网领域相关著作多部，如《中国互联网发展报告2016》《中国农业信息化发展报告》等。2016年获中关村大数据产业联盟“领军人才奖”。

本书基于"互联网 ”现代农业背景，对"互联网 ”现代农业的本质内涵、产生发展、及农业领域供给侧改革的实践情况、未来走向等具体问题进行了探讨。本书总体分为三个篇章：*篇章为背景篇，分为3章，阐述"互联网 ”的实质和发展背景、我国传统农业存在问题，以及互联网怎样改造传统农业；第二篇章为实践篇，分为8章，以选取国内典型案例及优势平台企业为介绍对象，重点剖析"互联网 ”具体产业的实践成果；第三篇章为展望篇，分为2章，对《"互联网 ”现代农业三年行动实施方案》进行深刻解读及对未来"互联网 ”现代农业走向进行展望。

互联网具有打破信息不对称、优化资源配置、节约交易成本等功能，以大数据、互联网、物联网、云计算等技术对传统农业的生产、经营、管理、服务等各环节进行改造，能够在很大程度上提高生产效率，从而促进经济快速发展，打造经济增长新引擎。与消费互联网不同，产业互联网更多服务于产业，推动产业结构优化，促进经济转型升级，提高产业质量和效益。特别是农业，其产值规模巨大、长期发展滞后、交易链条过长、生产经营分散、涉及领域广泛等是最容易被互联网改造的，也是最具潜力的行业。 于莹主编的《互联网+农业（农业供给侧改革实践）》基于“互联网+”现代农业背景，对“互联网+”现代农业的本质内涵、产生发展、实践情况、未来走向等具体问题进行了探讨。