目 录
第1 部分 悟 性
第1 章 何时成为职业演讲师 ························· 2
演讲业将何去何从·································3
为什么精致的晚餐既要有牛排又要有烤架的嗞嗞声 ···········································5
真正的演讲师不是会表演的海豹 ················7
百万年薪演讲家的秘籍 ···························8
多样的演讲场景 ···································9
演讲业的奇特之处······························· 12
总结 ··············································· 15
第２章 建立自己的市场 ······························· 16
创造价值主张 ···································· 16
把假人从封面上去掉 ···························· 19
12 步拓宽市场“范围” ························ 21
真实、虚拟、模拟市场的检验方法 ··········· 25
整理你的路径：最简单的路线通常最佳 ······ 28
总结 ··············································· 30
第３章 定位并成为重要目标 ······················· 31
长期从业让你变老，但不一定让你变好 ······ 31
把知识资本转化为知识财产 ···················· 35
制造病毒营销 ···································· 38
拓展业务最好的9 个习惯 ······················ 40
如果你不吹响号角，就没有音乐 ·············· 48
是鱼就会游泳，但是萝卜青菜各有所爱 ······ 52
总结 ··············································· 53
第4 章 确定收费 ········································· 55
必须创建的三个基本收费范围 ················· 55
甩掉中间商：只与真正的买家做交易 ········· 60
提供肯定的选择 ································· 64
细分一个事件的完成程序，让你的成功提高3 倍 ······································· 65
增加报酬的40 种方法 ·························· 68
增加报酬周转率 ································· 70
总结 ··············································· 72
第5 章 现代营销 ········································· 73
互联网的魔力和秘密 ···························· 73
和演讲机构合作( 或者不合作)，不要成为雇佣工 ········································· 76
行业协会：赚钱和营销同时进行 ·············· 83
出版地点和方式 ································· 87
营销的时代精神：市场引力循环 ·············· 93
总结 ··············································· 98
第6 章 精简 ················································· 99
财富是自由支配的时间 ························· 99
员工具备的5 个重要特点 ····················· 102
你是职业演讲师而不是雇佣工 ················ 109
合理、客观和专业的反馈 ····················· 111
附属细则：合并、法律、会计、保险、税收等 ········································ 116
总结 ·············································· 121
第2 部分 牛 排
第７章 加速和强调你的影响力 ················ 124
过程超越内容的神秘杠杆作用 ················ 124
“保质期”和创造长期知识财产的秘密 ····· 130
为什么使用常识很少出局 ····················· 131
暗喻、可视教具和实用转换方式的应用 ····· 133
让你的演讲事业迅速发展的15 个资源 ······ 135
总结 ·············································· 137
第８章 创造大规模的演讲和讲习班 ········ 138
将自己的独创材料和独创来源结合使用 ····· 138
人们用不同的方式学习：不要以己度人 ····· 150
90 分钟规则 ····································· 158
主题：虚拟团队的领导力 ····················· 161
总结 ·············································· 163
第９章 从坚持到历练再到成功 ················ 164
回绝业务 ········································ 164
让自己出类拔萃 ································ 168
三种演讲师中为什么只有一种获得成功 ····· 172
降落伞的例子 ··································· 174
支持提高收费的15 种情况 ···················· 176
总结 ·············································· 183
第3 部分 烤 架
第10 章 讲台工作 ····································· 186
肢体语言、手势和动作的神话 ················ 186
10 种吸引观众的人际关系技巧 ··············· 188
吸引所有听众的20 种方法 ···················· 199
把握你的时间 ··································· 206
随机应变 ········································ 209
把错误和麻烦变为不同寻常的机会 ·········· 211
总结 ·············································· 213
第11 章 使人乏味的事：非演讲方面的收入··············································· 214
创造产品和服务收入的10 种观点 ············ 214
加速曲线 ········································ 224
建立消费群 ······································ 226
总结 ·············································· 228
第12 章 为成功做准备 ······························229
天外有天 ········································ 229
道德自律规范：一位演讲师的信条 ·········· 231
个人和专业奖励 ································ 233
回报 ·············································· 234
总结 ·············································· 237
结束语 ····························································238
送给新从业演讲师的加速剂 ··················· 238
给资深演讲师的加速剂 ························ 240
给演讲机构的建议······························ 241
艾伦·韦斯(Alan Weiss)，美国著名咨询师，演讲家、作者
他创办的咨询公司ding峰咨询集团(Summit Consulting Group) 曾服务于默克制药、惠普、通用、梅赛德斯-奔驰、道富、美联储、《纽约时报》等500多家全球知名公司。韦斯博士获得美国出版协会终身成就奖，并入选专业演讲协会名人堂。《纽约邮报》称其为“美国更受尊敬的独立咨询师”。
李海峰，团队协作及组织效能专家,DISC+社群联合创始人
邵童，商业即兴培训师,品牌专家，DISC讲师认证A9期毕业生
王小芳，社群商业顾问，表达教练,DISC双证班F3期毕业生
1.原版在美亚稳居“商业咨询”类畅销榜前十，畅销数十年经久不衰。
2.作者“美国更受尊敬的独立咨询师”艾伦·韦斯在咨询和培训领域荣膺无数，培训界同行奉其为业界传奇，世界顶j企业追捧其为金牌咨询师。
3.由DISC+社群联合创始人李海峰组织多位实战专家共同翻译。
4.受众人群覆盖培训师、教练、咨询顾问、演讲师。
这本书是为专业人士而写， 它要强调的是一种职业、一份事业， 而不是一个嗜好或“ 一时兴起”。业余演讲在社群、民间协会、组织等类似团体中是很重要的，而且是需要持续的。像Toastmaster( 演讲俱乐部) 之类的协会，数十年来一直在为业余演讲者提供帮助，使他们在此领域。 然而，从业余演讲者到专业演讲家，是一个质变的过程。专业演讲家是收费的，用迷人又有趣的方式，讲述着相关的、重要的内容。 遗憾的是，那些关于如何打开市场、创造收费价值的内容，多数只是行业“传说”。 就像我在这里写的一样，大多数的职业演讲师的收入与付出不成正比。 我在书中想告诉你的是，职业演讲是一份事业，不是工作、职位、娱乐、爱好，从业者可期待据此过上想要的生活。演讲是生意，毫不逊色于其他的商业模式。 任何一位商人都不希望接受非专业的评判，也不愿意以非专业的方式收费。 如果你想成为的演讲家，并且在帮助自己和家人的同时帮助其他人，那请继续往下读吧！艾伦? 韦斯
1.原版在美亚稳居“商业咨询”类畅销榜前十，畅销数十年经久不衰。 2.作者“美国更受尊敬的独立咨询师”艾伦·韦斯在咨询和培训领域荣膺无数，培训界同行奉其为业界传奇，世界企业追捧其为咨询师。 3.由DISC 社群联合创始人李海峰组织多位实战专家共同翻译。 4.受众人群覆盖培训师、教练、咨询顾问、演讲师。
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