正版 中小微企业合理理论及其案例(英文版) Cai Li,Payam Alam

CONTENTS
PREFACE
CHAPTER 1HISTORY OF CHINA’S SMES1
1.1Genesis of SMEs in China1
1.2Developing Stage2
1.3Growing Stage5
1.4Contemporary6
1.5Globalization and Opportunities for China’s SMEs7
Reference8
CHAPTER 2BASIC THEORIES OF SMES MANAGEMENT9
2.1Definition of SMEs9
2.2Identification of small and medium-sized enterprises in China18
2.3Controller， Governor， Owner19
2.4Social responsibilities of SMEs20
2.5SMEs ’System Management (Corporate Governance)21
2.6Innovation24
Reference26
CHAPTER 3ENTERPRISES MANAGEMENT STRATEGIES28
3.1Vision and Mission of SMEs28
3.2Environment Analysis39
3.3Strategic choices and Elevation42
Reference48
CHAPTER 4ORGANIZATIONAL DESIGN AND STRUCTURES50
4.1Organizational Design50
4.2Organizational Structures53
4.3Formal and Informal Organization66
4.4Organizational Change72
Reference81
CHAPTER 5HUMAN RESOURCE MANAGEMENT OF SMES84
5.1Standard Breakdown of HR Processes84
5.2Job Analysis86
5.3Human Resource Planning89
5.4Recruitment， Selection And Placement89
5.5Training And Development90
5.6Compensation Management96
5.7Performance Appraisal Management100
5.8Career Planning Management103
5.9HR Office107
5.10Employee relationship management108
5.11Leadership of SMEs109
Reference114
CHAPTER 6PRODUCTION & OPERATIONAL MANAGEMENT116
6.1Theories of Production & Operations Management116
6.2Goods and Services Design119
6.3Production and Operational Process125
6.4Quality Control of Production and Operational127
6.5General Control138
6.6Risk control142
Reference148
CHAPTER 7MARKETING MANAGEMENT OF SMES151
7.1Role of Marketing in Small Medium Enterprises151
7.2Marketing Mix and Key Marketing Activities151
7.3Developing Market Segmentation156
7.4Product Planning and Development159
7.5Promotion Mix: Advertising， Publicity， Personal Selling and Sales Promotion165
7.6Distribution Planning and Pricing Strategy172
Reference179
CHAPTER 8FINANCE MANAGEMENT OF SMEs182
8.1Finance and Business182
8.2Financial Management186
8.3Managerial Finance Function188
8.4Finance Functions191
Reference194
CHAPTER 9CONTROL MANAGEMENT195
9.1Overview of Control Management195
9.2Process of Controlling197
9.3Principles of Effective Control200
9.4Managerial Approaches to Implementing Controls202
9.5The Primary Types of Organizational Control203
9.6Control Systems and Techniques216
9.7Planning and Controlling220
Reference225
Chapter 10CRISIS MANAGEMENT229
10.1Definition of Crisis229
10.2Types of Crisis230
10.3Crisis Theory231
10.4Crisis Management232
References239

Cai Li. Associate Professor. Ph. D., Doctoral Supervisor. Visiting Scholar of the CSC, Chinese Scholarship Council of the Ministry of Education. P.R.C. Now working in the Department of Business Administration of Jiangsu University School of Management. in recent years focused on renovation and entrepreneurship management, sustainable research: a number of research articles published, presided over the National So Science Fund. provin and municipal level, horizontal and other various projects; the teaching projects mainly are Jiangsu provin colleges and universities full English excellent curriculum construction and Chinese Society of Academic Degree and Graduate Education: ever won the Philosophy and So Sciences Research Excellence Award of Jiangsu provin College and Universities; the Outstanding Scientific and Technological Research Award of Zhenjiang.

评论

The pirority of equipping our students with essential skills and knowledge in Management courses along with internationalization process， and with thanks to the funding from the project of 2014 Provincial Quality Courses of Jiangsu Higher Education by Full English Teaching， this book took the first step in creating our own teaching materilas and specializing our students with the essentail knowledge in the field of management.
　　Regarding teaching needs， curriculum development and professional development， the publication of the book has a positive and significance impact， especially for new generations to understand the classical small and medium enterprises'theories and cases in English. With the growing of internationalization of universities in Jiangsu Province， this book will also continue to update and improve.
　　As stated earlier， the first and most important objective of this book is to equip the international students at Jiangsu University with managerial skills for their future careers in a global scale and particularly in China.

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